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Experienced business leader with demonstrable case studies over 15+ years working within start up businesses to large corporate enterprises. Full working knowledge of Magento, Amazon Web Services, eBay, Amazon Marketplace (Seller Central), Amazon Retail (Vendor Central), Amazon Advertising and Google's suite of marketing services from Analytics to Ads.Proven abilities in business development and managing fast yet sustainable growth across multiple industries from eCommerce, Software as a Service (SaaS), retail, wholesale and manufacturing. Significant retail category experience across home furnishings, electronics, domestic appliances and automotive.I greatly enjoy improving how businesses use technology and data to manage key account customers and drive their direct eCommerce channels more effectively. I have the knowledge and experience to implement the right systems and processes to ensure success, growth and future sustainability.
Commerce Connect
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Consultant And Director - Amazon, Ebay, Ecommerce, Multichannel Online Brand DevelopmentCommerce Connect Aug 2017 - PresentVirginia Water, SurreyPassionate about everything eCommerce! Amazon - eBay - Your Own eCommerce website - and many other channels. My single aim is to drive return on investment and business growth for my clients across the UK and worldwide.With over 15 years eCommerce industry experience, I specialise in:1/ Growing direct to customer eCommerce businesses from their infancy to become lucrative, cashflow benefiing, established sales channels.2/ Improving and developing existing online retailers' presence across their website to other channels such as eBay and Amazon (both Vendor Central retail and Seller Central third party sales) and many others. This can include launching into new product ranges and categories, but also involves working with and improving how businesses work with key digital marketing channels (Google, Bing, Facebook, Amazon Advertising, eBay Promoted Listings)3/ Supporting product distrubutors, wholesalers and manufacturers that dont necessarily sell directly on Amazon and other online channels but need support in how to control their brand presence online, ensuring sustainable, profitable business growth.4/ Changing and evolving businesses for the better, making them more eCommerce focused, increasing awareness with internal staff and supporting the hiring of new specialist skills in this area.5/ Supporting the development and movement online of merchandise, ticketing and membership sales for the museum and visitor attraction industry. Working with key names in the industry to become more commercial and seek additional, new revenue streams.
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Commercial Director247 Commerce Nov 2011 - Aug 2017Richmond, SurreyManagement of commercial strategy, business development, pricing and client contract negotiation. Active involvement in product development and ongoing client management. Working closely with museums and places of interest sector including Westminster Abbey, National Theatre, V&A Museum and many others to grow sales from key revenue streams including donations, ticketing and merchandise sales online.247 Commerce help businesses succeed and scale in eCommerce across multiple channels from own websites, marketplaces, cross border trade and alternative sales channels. Our ultimate aim is to grow a client's business aggressively in a sustainable and secure manner. -
Key Account ManagerAmazon.Com Aug 2009 - Nov 2011The recruitment and management of long term partnerships with key retail brands including Cadburys, Green and Blacks, JJB Sports. With specific category based revenue and profit targets, the role involved recruiting new sellers, building a long term promotional plan for each through careful analysis to assess revenue potential and new product range opportunities. -
Client Services Business AnalystAdp Jun 2007 - Sep 2008Developing collateral strategy for informing existing clients regarding product updates and add-on services.Co-ordinating satisfaction survey process and communicating results to service managers as part of an ongoing review.Delivery of detailed monthy metrics reports on Service Centre performance and the communication of findings to relevant UK and US service teams. -
Sales ConsultantQuantum Tm Aug 2005 - Aug 2006Agency based Sales and Marketing Consultant generating leads on behalf of blue chip technology companies; IBM, SAP, Logica, Oracle and Microsoft and their premier business partners. Involvement in campaign training, briefing and strategy meetings for a variety of accounts. Within six months I progressed to the role of Senior Consultant and was selected by the Managing Director to participate in a management and leadership training programme. My advanced role entailed team leading, training and producing analytical reports from marketing campaign statistics. The role also involved directly communicating the management information gathered from campaigns to our clients’ Marketing Communications Managers.
William Higgins Skills
William Higgins Education Details
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Postgraduate Diploma In Digital Marketing -
Google Analytics Academy85% -
St George'S CollegeAbbc
Frequently Asked Questions about William Higgins
What company does William Higgins work for?
William Higgins works for Commerce Connect
What is William Higgins's role at the current company?
William Higgins's current role is Amazon, eBay, eCommerce, Online Brand Development, Sales Consultancy at Commerce Connect.
What is William Higgins's email address?
William Higgins's email address is bi****@****l.co.uk
What is William Higgins's direct phone number?
William Higgins's direct phone number is +178184*****
What schools did William Higgins attend?
William Higgins attended Oxford College Of Marketing, Google Analytics Academy, The University Of Manchester, St George's College.
What are some of William Higgins's interests?
William Higgins has interest in Sport, Marketing, Training, Music, Sales Management, Product Development/management, E Commerce Consulting.
What skills is William Higgins known for?
William Higgins has skills like B2b Ecommerce, Online Marketing, Key Account Management, E Commerce, Product Management, Account Management, New Business Development, Retail, B2b, Sales, Management, Marketing Communications.
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William Higgins
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William Higgins
Information Security Manager (Cism) | Risk Management | Cyber Security (Defensive Cyber Operations Planner) | Strategic Communication Systems SpecialistSt Albans -
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