William Kalin Email & Phone Number

New York, Ny, Us

New York, New York, United States

Leverage Cint's industry-leading research technology and programmatic marketplace to deliver comprehensive media measurement solutions, ensuring clients achieve maximum advertising effectiveness and data-driven insights.- Developed and executed media measurement strategies for clients, ensuring accurate analysis ofadvertising campaigns across digital channels.- Advised clients on optimal pricing models and feasibility for media measurement initiatives, aligningsolutions with their business objectives to enhance campaign performance and ROI.- Led the management and optimization of media measurement projects through a consultativeapproach, working directly with clients to provide tailored solutions and actionable insights.- Collaborated with leading global companies such as Zappi, SurveyMonkey, Qualtrics, and GfK,delivering high-quality media measurement solutions that supported their advertising and marketresearch goals.

New York, United States

Developed and implemented advertising campaigns for franchise businesses such as H&R Block, Baskin-Robbins, and Orangetheory Fitness.- Directed strategic planning and creative development to amplify brand visibility and drive consumer engagement across four national brands, overseeing operations across more than 50 locations- Managed paid search performance marketing campaigns on web and mobile platforms, collaborating with various supply partners to optimize visibility and drive conversions for national brands- Tailored marketing strategies to align with each brand's unique identity and objectives.- Analyzed market trends and consumer data to refine campaign strategies and improve ROI, resulting in a measurable increase in brand engagement and customer acquisition.- Developed and managed budgets for advertising campaigns, ensuring efficient allocation of resources and maximizing cost-effectiveness.- Implemented A/B testing and performance analytics to assess the effectiveness of various advertising tactics, making data-driven adjustments to optimize campaign performance.- Built and maintained strong relationships with key media partners and vendors to negotiate favorable terms and secure high-quality placements.- Created compelling content and creative assets tailored to each franchise's target audience, enhancing brand messaging and driving consumer action.- Conducted regular performance reviews and reporting for franchise stakeholders, providing insights and recommendations for ongoing campaign improvements.

Greenwich, Connecticut, United States

This role at LobsterCraft not only sharpened my customer service and management skills but also provided hands-on experience in overseeing various aspects of operations, contributing to the overall success and growth of the business.- Successfully maintained a high standard of service during catering events, contributing to positive customer feedback and repeat business.- Implemented efficient kitchen management practices, resulting in improved food quality and consistency.- Demonstrated exceptional proficiency in POS management, minimizing transaction errors and enhancing the overall customer experience.- Streamlined the delivery and shipment process, reducing delays and optimizing the supply chain for increased efficiency.- Effectively contributed to exceeding monthly sales goals by implementing strategic initiatives and providing excellent customer service.

Napa, California, United States

During this internship, I gained valuable experience in analyzing and enhancing the direct-to-consumer strategy for Why Note Wines. My responsibilities included leveraging Mail Chimp for customer engagement tracking and actively contributing to the successful rebranding and relaunch of The Wager website.- Customer Engagement Tracking: Initiated and managed the implementation of the Mail Chimp program to track potential customer engagement.- Website Rebranding: Played a key role in the rebranding and relaunch of "The Wager" website.- Data Analysis: Utilized data analytics to assess consumer behavior and preferences, contributing insights for targeted marketing strategies.- Market Research: Conducted market research to stay informed about industry trends and identify potential areas for business growth.- Cross-functional Collaboration: Worked closely with marketing, sales, and other departments to ensure a cohesive and effective direct-to-consumer strategy.- Campaign Support: Provided support for direct-to-consumer marketing campaigns, ensuring alignment with brand objectives.

Wilton, Connecticut, United States

Spring & Summer full-time, store and retrieve golf bags for all members, wash golf clubs after members have completed a round, retrieve golf balls from the driving range or chipping area, and assist members schedule tee times. Through these experiences learned valuable business skills such as customer relations by going the extra mile for customer services; my professionalism was acknowledged by customers with a tip

Wilton, Connecticut, United States

Responsible for setting up virtual courses, schedule members and ensure each member has an enjoyable experience

Bachelor Of Arts In Commerce And Communication Information Sciences, Advertising, Minor In Consumer Sciences

Activities and Societies: Member of Alpha Kappa Lambda fraternity at the University of Alabama

Education record

Activities and Societies: Varsity Soccer 2014 - 2018, Varsity Indoor track 2014 - 2018, Varsity Golf 2014 - 2018