William Lai Email & Phone Number

Chicago

Establish and strengthen client positioning through compelling innovative solutions including branding and re-branding, packaging design, experiential and advertising campaigns, shopper marketing, collateral, direct mail, and digital media. Partner with agencies and companies in execution of full-cycle creative duties counting concept development, design, and production. Secure new client accounts by presenting vigorous result-oriented pitches. Direct and coordinate operations related to business development, production, client-relations, in addition to project management and implementation. Measure productivity and goal achievements, and identify areas to improve.Clients include: ABN Ambro/LaSalle Bank – Burger King – Chevron – Coke – Comcast – ConAgra – Dunkin Donuts – Google – Kellogg’s – Kimberly-Clark – Microsoft – Nestlé – P&G – PepsiCo – Pernod Ricard – SC Johnson – Sprint – Sunkist – Swanson – Ubisoft - Unilever

Chicago, Illinois, United States

Client: McDonald's

Glenview, Illinois, United States

From concept to execution, I created fresh, on-strategy designs for brand identity, trade show booth, trade ads, shopper elements, digital to product and packaging.

Chicago

Researched, developed, and implemented creative strategic solutions to translate brands’ visions into impactful pictorial products, delivering shopper marketing material for global brand toolkits. Channeled brainstorming sessions, digital concepts, design composition, user-interface, and typography to produce refined in-store display designs in conformance with elaborated strategic retail experience. Closely collaborated with internal team, vendors, and relevant departments in execution of client projects. Offered comprehensive support and mentoring colleagues, ensuring prompt delivery of vision in respect of strict deadlines and guidelines.• Achieved $500K increase in revenue through design of impactful brand sales kits.• Spearheaded 3D artistic department, leading employment growth from 1 to 4 team members over course of 12 months.Clients include: Kellogg’s & SC Johnson

Chicago

• Designed the exhibition displays, signage and style guide for the SEMA Show 2016.

Chicago

Chicago

Greater Chicago Area

Chicago

Chicago

Chicago

Chicago

Developed engaging concepts and led design production of projects to deliver compelling material inclusive of packaging, experiential, advertising, collateral, direct mail, and shopper marketing. Researched design trends and new technology, in addition to directing productions inclusive of photo shoot and illustration projects. Conferred with creative and production departments to discuss client requirements, and coordinate activities. Reviewed art copy, materials, and proofs, and verified compliance with selected concept; provided edits and corrective directions when needed. Prepared creative presentations to pitch innovative concepts to clients, resulting in client account win. Supported design team in related tasks.• Led market research and in-store merchandise creation for Nabisco’s “A Little Way to Show Your Love” campaign targeting mothers, resulting in 92% purchase rate within consumers who noticed designed display.• Exceeded John Deere’s new riding mower sales forecast by 30% through development of first drive to retail partner program, leading to product selling out at participating Home Depot.Clients include: ADM – Applebee’s – Blue Cross and Blue Shield of Florida – Boeing – Chase – Circuit City – Diners Club – DSW – John Deere – Kraft – Loews Theaters – Mondi Packaging - Nabisco

Chicago

Chicago

Chicago

Chicago

Chicago

Chicago

Chicago

• Concepted and created specialty logos for gallery promotions and events.• Designed a variety of national promotional materials including direct mail, postcards, invitations, gallery showcards and window displays.• Coordinated with our production department to design and publish Art of Our Time, a limited edition fine art catalog.• Updated Circle’s corporate brand identity and collateral.

Chicago

• Established the design/production department of this startup publisher.• Designed and published 2 editions of The Fine Art Index, a 700+ page hard-covered book, as well as The Chicago Art & Antiques Guidebook.• Coordinated and managed vendors as well as clients.• Designed and produced promotional and marketing brochures, ads, direct mail pieces and corporate collateral.

Chicago

• Handled production of the many graphics books including the Chicago Talent Sourcebook, Texas Sourcebook, Ohio Sourcebook, Florida Sourcebook and Annual Report. • Designed and produced the 1990 edition of the Annual Report Report, product catalogs and promotional materials.

Graphic Design

Communications/Marketing