Crm Project Specialist Email Marketing
CurrentDESCRIPTION OF DUTIESThe Project Specialist, CRM & Email Marketing will be responsible for executing email marketing campaigns focused on customer lifecycle, mobile games, and welcome series from creative approvals through deployment.Drive the execution of one-off and automated, targeted and personalized marketing strategies to engage Nintendo customers beyond purchase.Execute creative updates based on strategy from business stakeholders on all emails related to mobile games.Author creative briefs that lay out direction for designers, copywriters and vendors about the key campaign message & strategies created by the Email Leads and/or Email Manager.Shephard projects, including requests to send survey emails, through multiple rounds of creative approvals and reviews by internal and external stakeholders.Ensure all projects are delivered on-time, within scope and within budget.Coordinate with internal resources and third parties/vendors to ensure the flawless execution of campaigns.Implement a/b testing procedures on campaigns as directed by Email Lead and/or Email Manager.Work extensively with Email and Loyalty peers to ensure that the development of campaigns and targeting specs within the email tool are built to campaign specifications created by Email Lead or Email Manager, that campaign builds are error-free, and accurate reporting is in place. Experience with ESP tools preferred.Lead monthly review of automated campaigns to ensure continued relevancy; identify areas for optimization and work with Campaign Leads to schedule and execute these changes.Create and maintain comprehensive sets of campaign documentation repositories.Identify and implement process improvements for CRM activity and lead adoption of new protocol. Improvements to improve quality, reduce campaign cycle time, increase output, improve documentation, and improve overall team operations.
