William Less is a Chief Creative Director at FRESHY. Colleagues describe them as "I partnered with Bill for a number of years as an agency partner. He was a truly collaborative partner in every way--an extension of our team and champion of the work. His deep passion for strategic design always came through, in both big and small ways. I always valued his willingness to roll up his sleeves and truly partner with our team. Not only does he provide a smart, creative perspective, but he always brought a much welcomed sense of humanity to the work. " and "I've worked extensively with Bill Less. He's one of those unique designers who understand the power of good design to move a business forward. He’s strategic, artistic and more importantly a big picture thinker. He is also very collaborative so working with him has always been a pleasure. He has designed packaging that looked delicious and distinct on the shelf, he’s helped bring an activation program to life through brilliant designs and he’s worked on innovation projects where the packaging had to clearly convey the product offering as well as stand out on the shelf. And beat all the testing hurdles. With Bill’s partnership I’ve achieved that many times. I highly recommend the talent of Bill Less!"