William Ma Email & Phone Number

Malaysia

• Identifying key events to track and ensuring they are captured accurately in our Segment implementation• Collaborating with stakeholders across the organization to define event-tracking requirements and ensure data is collected in a standardized manner• Oversaw the proper utilization of tracking mechanisms to ensure consistent and reliable data collection• Implementing and maintaining third-party integrations with tools such as Iterable and Amplitude to gain additional insights into user behavior• Identifying gaps in our event-tracking implementation and proposing solutions to address them• Collaborating with our development team to ensure events are correctly tagged in our codebase• Analyzing event data to identify trends and insights that can inform product and marketing decisions• Staying up-to-date with industry best practices and emerging trends in event-tracking

Kuala Lumpur, Malaysia

I specialize in digital analytics and have the knowledge and skills that can be applied on a practical basis in:• Tracking and analyzing all digital advertising activities using Google Analytics and implementing tags and pixels using Google Tag Manager• Managing digital advertising campaign operations end-to-end across various platforms• Driving internal efficiencies in the company by creating better workflow and automation systems • Developed a digital performance product dashboard (media & web/mobile analytics) for multiple clients• Driving digital awareness among my fellow colleagues and clients via proper visual storytelling to make important data-driven decisions eventually.• Developed Dentsu Analytics Department capabilities - tech auditing, people training sessions and process optimizations• Project-managed an app development project

Kuala Lumpur, Malaysia

• Managed to assists clients in reviewing tax implications for financial models• Helped out in preparing tax advice in relation to corporate business restructuring in Malaysia• Assist in preparing proposals for clients

Selangor, Malaysia

Petaling Jaya, Selangor, Malaysia

• Gained larger insight on the finance industry which includes learning of the Bloomberg Terminal and research on different industries such as China municipal solid waste. • Developed excellent people skills when dealing with clients.• Improved ability to prioritise, meet targets and deadlines when given different tasks such as casting and vouching in a limited amount of time. • Increased teamwork skills by being able to listen to clients and managers, perform my role at a high level

Kuala Lumpur, Malaysia

• Improved interpersonal skills by having duties dealing with various customers from different backgrounds which includes fielding telephone calls and receiving and directing visitors. Able to get along well with customers and people at work• Showed diligence by being able to carefully track record of production results before the deadline such as filing and data entry

Bachelor’S Degree, Bsc Accounting And Finance, Second Class Upper

Activities and Societies: Travel society Essex, Malaysian Society Essex• As the Events Officer of the Travel Society Essex, I plan socials.

A-Levels

Activities and Societies: Leo Club, Performing Arts Club

High School

Activities and Societies: Athletics Club, Nature and Adventures Club• Won medals for inter-class skit, choral speaking, show choir, short.