During the previous two decades, I have been an award-winning copywriter, a producer of scores of television and radio commercials, and a creative director at one of the world’s largest agency networks. My work has appeared in media as diverse as network television, national magazines, billboards on the Las Vegas Strip and high school civics classes. My words have sold home equity loans, home theatre systems, blood glucose monitors and lottery tickets. I’ve garnered direct response leads that have put thousands of students through college. I’ve gotten neo-Nazi hate mail for my pro-bono efforts. In short, I’ve entertained, inspired and touched consumers with messages that have moved them to buy, give...or just listen.