William Pauley Email and Phone Number

Worked closely with marketing and human resources teams to develop branded content across various media both internal & external.• Visual mockups of products with application of labeling and branded graphics.• Branded template and presentation design.• Trade show booth graphics layout.• Typesetting and assisted in the design of product labels, safety labels, and the company's 30th anniversary seal.

Acting art director and senior designer during Pacific Coast Crafts inaugural year. • Developed and implementation of brand identity across packaging, booth graphics and marketing/social media collateral.• Product development and production of high end crafts including candles, coasters, poster art, acrylic art. • Web design and build.• Art direction and production of all digital assets for web and social.• Label and packaging design encompassing all products.

Onboarded as graphic designer to assist the design team through Motives rebrand.• Produced rebranded collateral including product sheets, product manuals and case studies.• Designed branded social media posts with unique illustrations and on-brand photography.• Branded presentation design.• Trade show graphics design.• Branded holiday collateral and packaging design.• Digital mockups depicting in-situ product use.

• Template design for case studies and product sheets.• Digital presentation template build.• Branded iconography exploration and design.• Assisted in photography asset collection.

Contracted to work with the design team to build internal and external collateral.• Template design.• Illustrated branded graphics for web and social.• Designed internal collateral for company events.• Digital book layout design.• Letterhead design.• Branded presentation design.

• Application of San Francisco State University branding principles to various design projects.• Regular meetings with designers, art director, writers, and photographers to set deadlines and establish future work schedule.• Worked with the communications team through research, concept ideation and design iteration, while ensuring deadlines were met.• Presented design concepts to the design team.• Contact with various print vendors requesting quotes for large scale print jobs.• Assistant to lead photographer during photo shoots.• Photo editing and selection for various print and digital projects.

• One on one meetings with clients discussing the design project at hand.• Created an effective schedule, ensuring deadlines were met.• Determined budget restrictions.• Research, sketching and concept ideation– all while keeping contact with client.• In charge of requesting quotes from various print vendors.• Design concepts presented to client in person and via email, leading to design iteration, copy editing and final design solutions.

* Installation and de-installation of exhibits, with experience in fine-art handling and care while unpacking work, to hanging work, to repacking work for shipment.* Flood and spot light positioning and repositioning to properly illuminate artwork.* In depth research into current gallery artist to better help answer guests questions.* Operated and maintained the front desk.* Helped cater opening receptions and events.