William Ramsay Email & Phone Number

Mountain View, Ca, Us

San Francisco, California, United States

San Francisco, California, United States

In addition to continuing my responsibilities as a Media Strategist:- Managed and developed 2 Assistant Strategists just starting in the industry - Led production of a custom content series on Twitch for HP’s gaming line, including planning, reviewing, execution, and wrap report summaries - Handled client questions related to billing, reporting, and media strategy - Built tactical plans for major client tentpoles like Back to School and Holiday, building out audiences and reviewing/negotiating RFPs -Created and summarized processes for vital data metric reviews (quarterly media delivery, monthly billing, weekly reporting, etc.)

San Francisco Bay Area

Old Navy - Drove awareness of several key sales periods, including Cyber Easter, Black Friday,and After Holiday, using a variety of impactful online video platformsHP - Collaborated on building bespoke custom content campaigns to promote HP’s premiumlaptop and gaming PC lines, and supported key retail seasons and brand initiatives● Managed day to day activities of corecampaigns and custom content programs● Analyzed RFPs and collaborated withpartners to create strong media plans● Created and revised creative contenttrafficking sheets, and troubleshooted taggingissues swiftly● Regularly met with clients and led campaignstatus and reporting conversations● Conducted detailed research, includingaudience indexes, reach/frequencies, andcompetitive reporting● Monitored performance and developedmedia optimizations as needed● Presented detailed wrap reports includingbrand studies and future learnings● Facilitated the transition of an account toanother internal team

San Francisco Bay Area

Nintendo - Assisted in planning and execution of a variety of Digital, Social, and Retail campaigns across a $30 million+ media budget for Switch, 2DS/3DS, and software titles such as Super Smash Bros Ultimate, Luigi’s Mansion, and Nintendo Labo. Responsibilities included:- Created and issued RFPs to partners- Analyzed digital proposals across a variety of campaigns (15+)- Generated buy details and flowcharts- Performed placement uploads - Issued and maintained insertion orders- Maintained a Custom Content Status Tracker to ensure timely completion of custom units.- Held regular contact directly with clients in order to convey campaign status, potential optimizations and understand campaign objectives - Monitored performance and assisted planners with media optimizations- Ensured accurate delivery across all partners- Assisted in supplementing client dashboards each week during a campaign- Oversaw post campaign billing process, including sorting out discrepancies directly with partners.- Met with sales reps to learn more about their capabilities and applicability to potential future plans

My areas of focus within the Marketing and Communication side of the Graduate Division were two fold. First, I was in charge of social media campaigns, like Instagram Takeovers, where a graduate student would showcase their research or events they were a part of. Second, I helped generate promotional material for the Division. I created flyers, photographed events, filmed and edited video segments, and redesigned many existing pieces of promotional work to coincide with the recently updated branding guidelines. Some of my work is highlighted below. This position increased my experience in Adobe Photoshop, Indesign, and Premiere, as well as improved my social media literacy. I had to work across multiple departments, and make connections with students, alumni, and faculty alike.

Santa Barbara, California Area

Being a tour guide taught me an invaluable set of professional skills. It strengthened my public speaking skills (can now comfortably speak to groups of 2 to 40, and likely larger), improved my ability to improvise and adapt (had to generate answers to unexpected questions), and showed me the importance of time management (small scale, needed to portion out the right amount of time at each stop, while still getting all the necessary information. Large scale, had to arrange my school, internship, and tour guide schedules, as well as study time so I was never late, and got my work done on time). It also helped me grow an invaluable support network among peers and colleagues in the Visitors Center and beyond.Also, I can walk backwards really well now.

Lafayette, California

Supervising groups of 14-20 kids, from 1st to 5th grades. Helping with projects, performing camp duties such as skits, chants, set up, and tear down. Would also interact with parents as they checked in and checked out their children.Many times in this job I have had to learn how to do the project in the half hour before camp started, and then figure out how to explain it to the kids in a way they would understand. As I have done this for three summers, I have become a source of support and ideas for new coming team leaders.

All front line positions, including taking orders at the register, making smoothies, serving to customers, cleaning, and stocking.

Education record

Education record

Varsity Golf for two years, JV Football for one year, Film Production and Media Arts classes, college level mathematics and history, One.

Education record