The Automotive industry is at an inflection point. The move from a more traditional manufacturing industry to a largely technological one, both in product and in customer experience is happening now. Automobile retailers must adapt their processes and realize we are in an age where the speed of a transaction, combined with complete transparency, delivered in a present-day relevant fashion, will separate the survivors from those who will suffer a slow death. The need to radically modify our approach to the sale extends to the team we build as well. The profile of a what a successful team member looks like, has changed dramatically We must continue to train and educate our staff on why this is the case, and how we can adapt to what is a more pleasant selling environment, and the only way forward.