I generate new business, grow global partnerships, as well as optimising our sales processes. I help Clients use strategy, data and technology to drive better Customer Experience.

Hybrid strategy consulting and pre-sales support role with partnership management responsibilities.

We help clients to drive growth through excellent customer experience, with technology innovation. I bring value for clients from their tech stack with a fundamentally data-driven approach, impacting their customers by delivering use cases and value for customers across digital and physical engagements.

I strategise, execute and report on adidas’ Europe-wide programmatic campaign delivery. I work on a range of brand and ecom based campaigns to deliver awareness and engagement goals as well as and ROAS goal sets via attribution modelled performance data. I work with a diverse range of responsibilities and departments. These range from dealing with the technicalities of ad serving and reporting capabilities, a range of buying platforms, experimenting and pushing the most efficient and innovative formats and strategies as well as GA360 analytics reporting. I am trained and accredited with DCM and DV360’s highest level of training as well as the GAIQ for Google analytics.

I work as a Programmatic Trader; planning, buying and reporting on digital marketing campaigns primarily for GlaxoSmithKline, but also Shell and Sony Electronics. My role is spread across the entire marketing process from planning with the client to reporting back to them key insights to develop future campaigns. What motivates me is the achieving above and beyond projections and the ability propose and execute tests in this developing industry in the worlds most advance digital market, the UK. My media buying at Mediacom is primarily within the UK market although I have run campaigns in other global markets overcoming varying challenges in each case. I have acquired experience. For GSK I am increasingly being involved in assisting the global management team in advising local markets in effective ways of working, analysing their campaigns and seeking to share knowledge with them through case studies of strong performance of strategies from the sophisticated UK Market.

Audience Science acts as a demand side platform and data management platform to major advertisers. I am part of a team responsible for serving programmatic across a wide range of formats for Procter & Gamble, the world's largest advertiser. P&G is highly demanding of all their partners and this drives companies such as ours into providing the best possible service. Key Responsibilities: • Running programmatic media campaigns for P&G brands across direct integrations, private deals and public exchanges.• Buying inventory for desktop, mobile, connected TV, display and video campaigns and also running performance-optimised campaigns.• Liaising with client, media agencies, publishers, SSPs, 3rd party vendors and external DMPs.• Defining and actioning audience targeting strategies through behavioural, contextual & retargeting strategies.• Setting up and QAing campaigns within the Audience Science DSP to ensure targeting, creatives, pixel and ad-serving technologies are correct so campaigns are properly executed.• Daily optimisation of campaign performance to ensure the given KPIs are achieved

I worked on the sales team at Ebury Partners, a financial services firm based in London Victoria. My role was to source and bring in new clients into the firm. During this role I spoke with CEOs and CFOs across the world in an infinitely dynamic pool of businesses and NGOs. My task was to show value that we could add to their operations and generate interest by first gaining a near-instant and holistic understanding of their business in order to recommend the most beneficial services of our product offering.• Developed excellent sales manner both over the telephone and in onsite meetings. • Sourcing and selecting strong leads.• Generating initial interests in our services by quickly understanding the prospective client’s business and its needs so as to identify key ways our product offerings could add value.• Strong requirement for organisation and time management skills.• Hitting daily call targets, as well as weekly and monthly interest/sales targets.