William Stone Email & Phone Number

Supporting CRM teams by implementing new tools, piping patient attributes, and managing key deliverables in the MarTech space.

Australia

• Managed high-performing eDM campaigns for Liquorland and First Choice Liquor Market - with up to 10 campaigns sent per week, all while adhering to strict deadlines and brand guidelines.• Utilized CRM database to pair the right offer with the right customer, maintaining data quality to ensure protocol standards, and performed A/B tests to optimise performance.• Analysed CRM data using Adobe, Google Analytics, and Responsys. Organize and report data for informative presentations to stakeholders.

• Managed the outreach and content calendar for 12 social channels. These included LinkedIn, Facebook, Instagram, and Twitter. Saw 12% week-by-week growth.• Optimised systems and processes within the organisation, largely those related to marketing materials and operations. Utilised personal assistants to maximize team productivity, while also recruiting new staff to begin training for future projects.• Sold product in bulk to large brands. Through email, social messaging and direct calls, built up a list of partnered brands and expanded distribution channels across several platforms.• Wrote website copy content, created social media posts, and organised a team of marketers in order to promote the brand. Secured top SEO spots, increased the conversion rate of the online sales funnel, and increased social media engagement by 40%.• Managed influencers, partners, and stakeholders in order to complete difficult projects on strict deadlines. Through the use of innovative technology, I automated spreadsheets to update information on these projects, cutting down the time required to monitor contributions to objectives.

Australia

• Co-Founded a dynamic tech company based on cloud-based B2C tech and performance analytics in the creative writing space. Partnered with Monash Generator and RMIT Activator.• Led marketing strategy, with an emphasis on paid marketing, SEO, market research, ad-copy and digital channels of communication.• Fragmented larger audiences into rich niches, then created a variety of powerful ad-copy paired with creatively designed communication pieces to reach each target market.• Led an interdisciplinary team to tailor our products for internal and external audiences.• Created and refined a four-step editing technique to eliminate errors while increasing opportunities to incorporate rich insights that boost brand authority.• Drove customer engagement through innovative posts through social media; including Facebook, Twitter, and Reddit.• Optimized page content, keyword relevancy, and branding to achieve SEO goals. • Used Google Analytics, Facebook Pixel, and custom tracking information to optimize digital channels, and build on existing success while identifying future opportunities.• Co-managed a team of software engineering students to build a test-ready MVP in partnership with the Monash and RMIT innovator programs.• Achieved a $3:$1 ROI ratio in paid-marketing efforts by using paid-marketing as a tool to assist existing growth drivers.• Launched a viral campaign that reached an estimated 1.5 million+ users online, with an additional 55,000+ social engagements and generated 1,300+ leads.

Melbourne, Victoria, Australia

• Refined keyword research to optimize targeting of a variety of clients' customer bases.Created dynamic SEO strategies to meet client needs, improving the keyword rank for several clients to #1 on Google.• Utilised search engine optimization and emphasized the importance of link building with a variety of client Customer Management Systems: Shopify, Wix, WordPress, GoDaddy and Weebly.• Studied and implemented in-house strategies proven to create growth in a range of industries and content. Able to implement HTML changes to existing content pieces with a quick turnaround along with selective CSS and Javascript changes.• Researched and analyzed competitor websites and advertising links to gain insight into new strategies. Used content writing skills to boost 1000 word market-copy content with added value.

• Delivered prompt service to prioritize customer needs, increasing positive customer feedback by 80% in the first year.• Evaluated customer information to explore issues, develop potential solutions and maintain high-quality service to build rapport with stakeholders. The increase in repeat customers led to 30% year-on-year growth.• Obtained seven awards for outstanding customer service.

Melbourne, Victoria, Australia

• Analyzed competitors' pages to locate backlinks and keyword opportunities. Re-wrote content in plain English, while further engaging customers through dynamic vocabulary.• Created and delivered innovative, strategic marketing programs for clients with a focus on events, digital marketing and social media.• Discussed social media needs and optimized strategies for short-term and long-term campaigns.

Master'S Degree, Data Science

You're leaving $ on the table if you underuse your data. The ability to create models with AI, automate processes with ML, and turn.

Bachelor'S Degree, Marketing

Activities and Societies: Marketing ClubA business degree is a ticket to join the ever-changing global economy. While robots may come.

Diploma Of Languages, Chinese Language And Literature

A great way to adapt to an interconnected global environment is to learn a new language! As China is Australia's largest trading partner.