Bill Mcdowell Email & Phone Number

Chicago, Illinois, United States

Redesigned and repositioned content strategy for IFT's flagship publication, Food Technology, including tighter print-digital alignment; greater emphasis on exclusive digital content; more timely, relevant and flexible editorial content; and a broader contextual perspective of science as part of the global food system. Led sales and marketing initiative to repackage and promote the publication's new brand identity.Designed and orchestrated audience development strategy that leveraged digital distribution and prior-relationship customer databases to supplement Food Technology's existing membership-based audience by >50%.Led development of a new business-focused content track at IFT's live event, FIRST (Food Improved by Research, Science and Technology), that framed food science and product development in the context of social, financial and market trends.Piloted initiative to integrate and improve existing, stand-alone research projects into a cohesive, strategic package that generate revenue growth and affirm IFT's position as a global food thought leader.

Chicago

Led content strategy and editorial operations for an entrepreneurial B2B media company, specializing in the global food and hospitality industries. Impact on all aspects of companywide strategic planning, including start-up, acquisition and/or new product launches. Managed an award-winning staff of 19 full- and part-time editors and graphic designers, and project managed a broad range of activities, including original research, content marketing, and new product and revenue initiatives.

Determined content strategy for five B2B websites in the foodservice, hospitality, grocery, bakery and beverage industries. Supervised staff of 5 editors and directly oversaw the launch of three websites.

Chain Leader; (1997-1999) Associate Publisher, Editor-in-Chief: Ran editorial strategy and operations for award-winning magazine startup targeting senior executives in the chain-restaurant industryRestaurants and Institutions; (1994-1996)Managing Editor: Promoted from Associate Editor, then Features Editor, to directly manage all day-to-day editorial operations for 165,000 circulation restaurant-industry trade magazine, including three-month interim period following resignation of Editor-in-Chief in 1996Building Supply Home Centers; (1992-1994)Associate Editor: Wrote news/feature articles for trade magazine targeting lumber yards, building-supply outlets and home-improvement warehouse retailers

Covered marketing/advertising of restaurant chains, and beer and liquor marketers

Master Of Science - Ms, Journalism

Graduated with honors; concentration in magazine publishing

Bachelor Of Science - Bs, Journalism

Concentrations in political science, history and sociology