As a product manager I was responsible for the P&L performance and the day to day operations of the poker product including the creation and implementation of the product roadmap to help maintain/increase market share in a tough and highly competitive vertical.Other responsibilties include:- Compiling and analysing key historic data on the performance of the business and reporting the findings to senior management.- Working with key business units (Acquisition… Show more As a product manager I was responsible for the P&L performance and the day to day operations of the poker product including the creation and implementation of the product roadmap to help maintain/increase market share in a tough and highly competitive vertical.Other responsibilties include:- Compiling and analysing key historic data on the performance of the business and reporting the findings to senior management.- Working with key business units (Acquisition /Retention/Creative/IT/ Payments/ Fraud and Customer Services) to ensure robust processes are in place to ensure maximum efficiency.- Liaising with the CRM team to design and execute strategy and tactics for player life cycle management which enhances the player experience including cost effective promotions aimed at acquiring, reactivating and retaining players; manage bonuses and bonus strategy, creation of bonus schemes and reviewing performance.- Ensuring that product offering is maintained and optimised where possible for all players by conducting regular and thorough competitor analysis.- Understanding and responding to player needs through analysis of player activity; internal data management and reporting. - Understanding player experience by monitoring forums and acquiring customer feedback to ensure the delivery of an outstanding product.- Taking ownership of gaming bugs, defects and issues, and working with the in house technical team and 3rd party software suppliers to ensure quick resolution.- Team management including recruitment and performance of poker agents.- Attending offline events sponsored or arranged by the business.- Attending hosptitality events with VIP and third party suppliers Show less

- Collate and analyse key daily/weekly/monthly data on the performance and profitability of the Poker product and report findings.- Liaise with IT and software supplier on a day-to-day basis to ensure that the Poker product is operating to its maximum potential and ensure any changes, updates or improvements are implemented efficiently.- Plan tournament schedules.- Design and implement marketing strategies to increase brand exposure in certain geographical locations.-… Show more - Collate and analyse key daily/weekly/monthly data on the performance and profitability of the Poker product and report findings.- Liaise with IT and software supplier on a day-to-day basis to ensure that the Poker product is operating to its maximum potential and ensure any changes, updates or improvements are implemented efficiently.- Plan tournament schedules.- Design and implement marketing strategies to increase brand exposure in certain geographical locations.- Segmentation of the database to tailor certain promotions to certain customers.- Help generate new product ideas and recommend enhancements to existing products.- Help monitor the authorisation of withdrawals and review processes in order to maximise efficiency of payments whilst minimising risk to the company.- Assist managing the Support Team to ensure optimum customer service levels, providing the first point of escalation for any Poker related queries.- Implementation and management of customer acquisition and retention programmes and analyse player activity.- Liase with the affiliate department to ensure that affiliate acquisitions are meeting targets.- Generate, implement and manage promotions and campaigns.- Liase with Poker Network on issues relating to poker collusion and take appropriate action in order to minimise risk to Betfred.- Work with white label partners in order to drive the growth and profitability of their poker offering.- Create, implement and manage promotions aimed at cross selling the poker product to the Sports Book Database.- Assist with the management of external poker events sponsored by or arranged by the company (Betfred Ladies Poker Tour). Show less

- Identify potential VIPs from acquisition and ensure they are managed effectively to maximise player value and reduce risk of churn.​- Assist in organising hospitality events and promotions that would be of interest to VIP clients.​- Work closely with power affiliates, to help maintain acquisition flow and revenue streams.- Work closely with the CRM team, to help create and deliver reward and retention campaigns specifically designed to up-sell,, reactivate, and to cross-sell to… Show more - Identify potential VIPs from acquisition and ensure they are managed effectively to maximise player value and reduce risk of churn.​- Assist in organising hospitality events and promotions that would be of interest to VIP clients.​- Work closely with power affiliates, to help maintain acquisition flow and revenue streams.- Work closely with the CRM team, to help create and deliver reward and retention campaigns specifically designed to up-sell,, reactivate, and to cross-sell to existing users.​.​- To build relationships with VIPs by creating player profiles, road mapping players and showing acute attention to detail.​- Monitor VIP player(s) betting frequency and latency to identify significant changes in behavior patterns and design communications and processes to help prevent these players from churning.​- Communicating with VIP customers using the appropriate channels i.​e.​, phone, e-mail, mail.​- Monitor, analyze, measure and report the results and effectiveness of all bonus programs and retention campaigns and to help optimize future campaigns.​ Show less