William Wei Email & Phone Number

Hk

Results-oriented Chief Marketing Officer, Marketing member of the Senior Management team. with a demonstrated history of driving growth and profitability, preferably in a Both B2C &B2B marketing environment.Marketing lead a 90 person global marketing team. This seasoned marketing expert is responsible for managing all marketing functions globally to include the vision, strategy and execution.Marketing and Brand Strategy:Act as thought-leader and change-agent for the brand… Show more Results-oriented Chief Marketing Officer, Marketing member of the Senior Management team. with a demonstrated history of driving growth and profitability, preferably in a Both B2C &B2B marketing environment.Marketing lead a 90 person global marketing team. This seasoned marketing expert is responsible for managing all marketing functions globally to include the vision, strategy and execution.Marketing and Brand Strategy:Act as thought-leader and change-agent for the brand globally, including: all aspects of branding, public image; marketing and advertising strategy; external communications; public and industry relations and policy; media relations; sales campaigns, and marketing metricspositioning, messaging, branding, segmentation and marketing strategyIn collaboration with sales continuously refine comprehensive go to market plan across multiple geos, channels and market segmentsGuide development of premium content and engaging presentations, one-pagers, case studies, research reports, blog posts, social media, and webinars to highlight COMPANY innovative value proposition and industry insightsCustomer Marketing:Utilize critical market & competitive research to segment and define target markets, refine and improve the product value proposition and implement the best market-penetration strategyEnsure rigor and discipline across company-wide programs that support integrated marketing and business development modelsWork closely with company Executive team to develop and execute dynamic campaigns that drive growth for their target segmentsCapitalize on digital marketing and leverage the latest technologies to improve upon the brandDemand Generation:Develop the company’s market-specific lead generation capabilitiesDevelop global marketing communications materials including collateral and direct response programs, trade shows, and web/interactive/social media Show less

Hk

Lead projects that extend across cross-functional teams to plan, execute & integrate marketing plansApply customer segmentation, market insights & local seasonality to customize and localize plans Present plans to management and executive teams; participate in quarterly business reviews and annual budget planningImplement a vendor management process to ensure optimal results and budget efficiencyInterface with regional (AHQ), Time Zone & World Wide teams to… Show more Lead projects that extend across cross-functional teams to plan, execute & integrate marketing plansApply customer segmentation, market insights & local seasonality to customize and localize plans Present plans to management and executive teams; participate in quarterly business reviews and annual budget planningImplement a vendor management process to ensure optimal results and budget efficiencyInterface with regional (AHQ), Time Zone & World Wide teams to leverage global brand standards where applicableManage expectations and timely deployment of online assets to channel marketing account teams, and key retailer accountsLeverage distributor, and retail partners existing programs & capabilities to maximize effectiveness and impact of marketing programsDevelop sell in decks and pitches to retail partners in tandem with internal account management teams & category leadsBuild planning and engagement model in partnership with category leads & account managersEngage with E-tailers to build long term partnershipsManage marketing budgets, brand approvals, and implementationMonitor the competitive landscape and market insights Show less

Singapore

Be responsible for driving brand marketing strategy and implementation in line with commercial objective.Leading and driving a team to enhance brand awareness and expanding the market shareDesigning and implementing digital strategies including trade marketing and planning strategy for retail channelDeveloping creative integrated marketing campaigns and launching the same for different product lines to build further brand positioningAnalyzing the consumer insight and converting… Show more Be responsible for driving brand marketing strategy and implementation in line with commercial objective.Leading and driving a team to enhance brand awareness and expanding the market shareDesigning and implementing digital strategies including trade marketing and planning strategy for retail channelDeveloping creative integrated marketing campaigns and launching the same for different product lines to build further brand positioningAnalyzing the consumer insight and converting market data for category developmentMonitoring trade marketing investments and initiatives execution for all channels Show less

Shenzhen, Guangdong, China

Digital StrategyRefine the digital strategy in order to effectively drive brand awareness and drive traffic to the storesWork closely and collaboratively within the marketing team to achieve our brand objectivesElevate our customers' digital experience in store and out of storeStrengthen our CRM programCampaignsPlan, and manage the China Digital Plan & budget with his/her team, KPI tracking, evaluate effectivenessPlan, manage, and activate Digital… Show more Digital StrategyRefine the digital strategy in order to effectively drive brand awareness and drive traffic to the storesWork closely and collaboratively within the marketing team to achieve our brand objectivesElevate our customers' digital experience in store and out of storeStrengthen our CRM programCampaignsPlan, and manage the China Digital Plan & budget with his/her team, KPI tracking, evaluate effectivenessPlan, manage, and activate Digital campaigns aligned to brand and marketing calendar - in an efficient, effective, and in a timely mannerOnline media; both paid and earnedMonitoring digital / technological coverage for the brand and its competitors, supply digital insights on digital landscape and trendsSelection of the right channels for various brand messages and resource exchangeOwn & manage websiteManaging the reputation of the brand within digital channelsManage agencies/ suppliersSocialMaximise awareness outside of own social platformsDevelop content strategiesOwn social; build fan base and engagement, drive footfall to storesCRMImprove customer experience of our membersRecruit, Retain, increase frequenciesTrack, analyse, refine. Show less

Master Of Business Administration - Mba, Master Of Business Administration, A+

Activities and Societies: President of Student Union Best student representative for international students

Bachelor’S Degree, Business Administration And Management, General, 3.2/4.0

Activities and Societies: 1.Formed and Developed Care Club (Univeristy Level .200 Mumbers Above) 2.Student Union .school of management.

High School, Basic Skills And Developmental/Remedial Education, 3.5/4.0

Activities and Societies: 1.President of Student Union Linhuan High School .Anhui Province .PRC 2.Leader In School Dramma Club .Help.