William Xia Email & Phone Number

Shanghai

Shanghai

Organization be restructured

Shanghai

1. In charge of MKT, Media & PR, VMD, Press Design.2. Annual MKT strategy planning, especially focus on star category combined the digital tools executed, integrated MKT plan involving Wechat, Weibo, VCR marketing plan.3. Confirm the cooperation items with media agency, manage the media launch of digital ads and traditional ads. Meanwhile choose the PR.

Xiamen

1. In charge of MKT, Trade MKT, MD, VMD, Space Design, Retail Academy depts.2. Manage annual MKT strategy, especially focus on star category combined the digital tools executed, integrated MKT plan involving Wechat, Weibo, Virus VCR and traditional media, PR.3. Achieved annual MD plan, coordinate with design department to execute detail MD item of each.

Shanghai

1. In charge of liquid health domestic appliance, i.e Coffee Maker, Juicer, Blender and Kettle. 2. Communicate with Euro global headerquarter BG, discuss NPD with upstream and confirm China launch plan. 3. Build-up the China relevant category KPI and local marketing action plan.4. Synergise Trade Marketing and COP triangle to ensure brand business.

Shanghai

1. In charge of skin care group 3 brands---HaiErMian, Fa, KeMeng and report 3 brands status to Asia-Pacific regional MKT weekly.2. Accomplish the brand full year NPD on time and establish next year innovation plan.3. Analyse the brand and competitors situation base on ACNielsen Retail Audit data base. And adjust brand strategy both innovation and ATL+BTL.

Shanghai

1.Adjust the brand position and asset according to the consumer trends and competition situation changing.2.Establish the brand annual NPD according to ACNielsen data base and consumer research.3.Accomplish the NPD collaborate with R&D and Research. Launch the new product cooperate with supply chain and sales. 4.Control the brand annual budget and.

Shanghai

Make annual sales target and brand burget,detail to any project,such as media launch,research.Organize and arrange brand marketing research and consumer research,and supervise the executing.Communicate with technology dept. about NPD and updating the old product.Make plan of the new product launch,annual promoting product,and sales target.Collaboration.