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William Zeng Email & Phone Number

Managing Director and Founder of Roben Automotive AB at Roben Automotive
Location: Gothenburg, Västra Götaland County, Sweden 11 work roles 1 school
1 work email found @cn.abb.com LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

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Current company
Role
Managing Director and Founder of Roben Automotive AB
Location
Gothenburg, Västra Götaland County, Sweden
Company size

Who is William Zeng? Overview

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Quick answer

William Zeng is listed as Managing Director and Founder of Roben Automotive AB at Roben Automotive, a with 3 employees, based in Gothenburg, Västra Götaland County, Sweden. AeroLeads shows a work email signal at cn.abb.com and a matched LinkedIn profile for William Zeng.

William Zeng previously worked as Director and Founder of Roben Sweden at Roben Automotive and System Safety Project Leader at Cevt (China Euro Vehicle Technology Ab). William Zeng holds Licentiate Of Engineering, Industrial Automation from Kungliga Tekniska Högskolan.

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Email format at Roben Automotive

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wzeng@cn.abb.com
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Profile bio

About William Zeng

A technology based (both in width & depth), market oriented and business driven professional holds a rich & balanced asset needed and rather capable to perform in the most demanding global environment.• 25+ years working experience with industrial automation (including 17+ years in ABB Sweden & ABB China and 5+ years in CEVT) in R&D (PA/FA/SA/Powertrain Engineering), Technical Support, Product Management, Sales & Marketing, Technical Standardization (SEK/IEC/SAC), Project Management, Business & Team Development and Management cross a number of industry verticals (e.g. Aerospace, Automotive, Metals, Oil, Gas and Petrochemicals & Chemicals, Marine, etc.) - Also taking active & well respected leadership roles in regional key technology associations (e.g. FFCMC on FOUNDATION Fieldbus and PI-China on PROFIBUS & PROFINET) when working in China,• Think strategically with a global mindset and one-step ahead thinking while being pragmatic - Rather capable to conduct business centered cross organization, cross country, cross function and cross discipline collaborations;• Self-driven and result oriented with leading characters and teamwork spirit - Get done things in a planned & structured & holistic way.• Solid analytical skill and Can-Do spirit with a tracking record of establishing a number of quality "Firsts" in various operating domains• Excellent presentation and value based/added technical marketing skills endorsed by outstanding documentation capability• Top-line functional safety management skills and hand-on experience demonstrated in leading and delivering quality functional safety work in product development projects (at both system and vehicle levels) for Conventional & Hybrid & Electrified vehicles

Listed skills include Automation, Process Automation, Control Systems Design, Dcs, and 31 others.

Current workplace

William Zeng's current company

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Roben Automotive
Roben Automotive
Managing Director and Founder of Roben Automotive AB
rowne, opolskie, poland
Employees
3
AeroLeads page
11 roles

William Zeng work experience

A career timeline built from the work history available for this profile.

Director And Founder Of Roben Sweden

Current

Gothenburg, Vastra Gotaland County, Sweden

Roben Automotive AB is dedicated to provide quality technical and management service to automotive and industry customers in developing products of safe & robust & resilient design in compliance with standards and regulations concerned where Functional Safety, Cybersecurity, Diagnostics, etc. in the context of streamlined system engineering play important roles. Roben Automotive AB is an independent company but part of the global ROBEN Automotive cooperation initiative which includes cooperations in Poland, the Netherlands, USA and India.

Oct 2022 - Present

System Safety Project Leader

Gothenburg, Vastra Gotaland County, Sweden

Lead and manage functional safety work (as Functional Safety Manager per ISO 26262 term) in vehicle level product development projects by Planning - Coordinating - Tracking FuSa activities meanwhile preparing and delivering vehicle level FuSa work products such as master system safety plan, master system safety test plan and master safety case. In addition making contribution to FuSa Process & Procedure improvement when needed and appropriate. The most recent vehicle project involved is a compact, modular ADS-Ready electric vehicle intended for Robotaxi application (MaaS).

Sep 2021 - Oct 2022

System Safety Manager

Gothenburg, Sweden

Lead all system safety work for powertrain engineering concerned projects and lead system safety communications & collaboration on behalf of powertrain engineering toward parties concerned .

Jan 2020 - Oct 2022

Senior System Safety Engineer And Functional Safety Manager

Gothenburg, Sweden

Powertrain product development for vehicles increasingly becoming Connected, Autonomous, Shared and Electrified (CASE). Conduct business aware technical seminars & training when needed & appropriate, on "ISO 26262 Overview" and "Automotive Cybersecurity Overview", for knowledge sharing & business collaboration.

Sep 2017 - Jan 2020

Local Business Director Of Marine Vessel Information & Control Systems

Abb (China) Limited

Shanghai, P. R. China

Responsible for developing and growing ABB Marine Vessel Information & Control (VICO) business and organization in China within Business Unit Marine & Crane - Also take additional Sales Manager and Technology Manager role for the local VICO business. Key contributor in winning a breakthrough automation package order (System 800xA based) in the high end offshore marine automation market and in kicking off & developing Voyage Advisory business (on vessel's Safety & Availability & Energy Efficiency) in China by winning a number of very first key orders. Also take a local Process Automation (PA) division responsible leader role of the ABB China Standardization Technical Committee and work as local standardization contact toward ABB global Industrial Communications (IC) Program during May 2013 - Dec. 2014.

May 2012 - Dec 2014

Manager Of Industry Bu Support

Abb (China) Limited

Beijing, P. R. China

In local business unit Control Technologies provide technical/commercial/coordination support needed to local industry business units and Account Management Teams concerned in North Asia and China, particularly on key project pursuits and selected customer events.

Sep 2011 - Apr 2012

Manager Of China Operation And Manager Of Regional Market Unit China

Abb (China) Limited

Beijing, P.R. China

In business unit Open Control Systems / Control Technologies lead and manage a team to provide effective Presales/Aftersales/Sales support on ABB’s Control Products and Systems in China, including well resulted value based & added technical marketing via a number of formats (Presentation, Demo, Interview, Publication, Roadshow, etc.) together with the local and global teams concerned. Work closely with Account Management Teams (local & global) to support MAV/MAC (Main Automation Vendor / Contractor) project pursuits when needed.Also take Area Sales Manager China role during Jan. 2011 - Jan. 2012.PA responsible leader in ABB China Standardization Network 2009 -2012Chairman elected for FFCMC (Fieldbus Foundation China Marketing Committee) 2009 – 2010 term, as well as vice-chairman for 2011 – 2012 upon request.Vice Chairman and founding Board member in PI-China (China PROFIBUS & PROFINET Association) during Apr. 2010 – Dec. 2012.Vendor member at SINOPEC Automation Control and Design Center by SINOPEC recommendation during 2010 - 2013.Member of SAC/TC124 (National Technical Committee 124 on Industrial Process Measurement, Control and Automation of Standardization Administration of China) – The local chart of IEC TC65 and ISO/TC30) and its sub-committees SC10 (System and Functional Safety) during 2009 - 2014

Jan 2009 - Aug 2011

Dcs Product Manager And Solution Specialist

Beijing, P. R. China

At the sales organization of Local Business Unit Oil, Gas and Petrochemical (LBU OGP) - Key team contributor in winning a number of automation package orders in LNG, Gas Processing and Chemicals. Member of the Expert Council within BU OGP;Functional Safety Champion appointed for LBU OGP;'Fieldbus Champion appointed for China from control system sideMember of sub-committees SC4 (Digital Communications (Fieldbus) and System) of SAC/TC124 (National Technical Committee 124 on Industrial Process Measurement, Control and Automation of Standardization Administration of China), the local chart of IEC TC65 and ISO/TC30, during 2007 - 2014.Editorial committee member of the journal “China Instrumentation” during during 2008 - 2014

Feb 2006 - Dec 2008

Automation Technology Specialist

Abb (China) Limited

Beijing, P. R. China

In Local Business Unit Metals

Nov 2004 - Jan 2006

System Engineer

Abb Ab

Vasteras, Sweden

Product development on ABB new generation Control Products and Systems (e.g. Advant Master and System 800xA Extended Automation) mainly with experience also in Substation Automation.Member of SEK TK65 (the Swedish national body of IEC and CENELEC Technical Committee 65 (IEC/CENELEC TC65 Industrial-process Measurement and Control);Member of IEC SC65B/WG7 (Programmable Control System for discontinuous industrial-process)

Aug 1997 - Nov 2004

Research Engineer

A Research Institute Within Aerospace

Hubei, China

Work with Control and Measurement systems for a testing facility

Sep 1989 - Aug 1991
1 education record

William Zeng education

FAQ

Frequently asked questions about William Zeng

Quick answers generated from the profile data available on this page.

What company does William Zeng work for?

William Zeng works for Roben Automotive.

What is William Zeng's role at Roben Automotive?

William Zeng is listed as Managing Director and Founder of Roben Automotive AB at Roben Automotive.

What is William Zeng's email address?

AeroLeads has found 1 work email signal at @cn.abb.com for William Zeng at Roben Automotive.

Where is William Zeng based?

William Zeng is based in Gothenburg, Västra Götaland County, Sweden while working with Roben Automotive.

What companies has William Zeng worked for?

William Zeng has worked for Roben Automotive, Cevt (China Euro Vehicle Technology Ab), Abb (China) Limited, Abb Ab, and A Research Institute Within Aerospace.

Who are William Zeng's colleagues at Roben Automotive?

William Zeng's colleagues at Roben Automotive include Marcel Romijn.

How can I contact William Zeng?

You can use AeroLeads to view verified contact signals for William Zeng at Roben Automotive, including work email, phone, and LinkedIn data when available.

What schools did William Zeng attend?

William Zeng holds Licentiate Of Engineering, Industrial Automation from Kungliga Tekniska Högskolan.

What skills is William Zeng known for?

William Zeng is listed with skills including Automation, Process Automation, Control Systems Design, Dcs, Engineering, Plc, Process Control, and Project Engineering.

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