William Adan Email & Phone Number

San Diego, California, United States

San Diego, California, United States

Managed Twitch.tv ad campaign delivery end to end - from order building to inventory management to trafficking and billing. Communicated campaign performance with multiple sales teams, recommended optimizations to achieve client expectations. Troubleshooted campaign and creative issues using debugging tools and by working with 3rd party vendors. Maintained deep understanding of ad technologies and the ad serving ecosystems. Developed and introduced new initiatives that streamline team workflow and increase overall efficiency.

San Diego County, California, United States

Managed nationwide sponsorships and takeovers across various ViacomCBS properties for major advertisers. Scheduled, delivered, measured and diagnosed digital ad inventory for desktop/mobile/ott sites and apps with Google Ad Manager and FreeWheel. Ensured accuracy, quality and proper implementation of graphics, videos, HTML5 and third-party creatives and trackers. Reformatted, optimized or edited various creative types when necessary. Generated custom reports, provided proof via screenshots and relayed delivery issues to respective parties. Trained new hires and maintained an online knowledge base for operations. Identified new protocols and web tools to help streamline processes. Assisted with in-house promotions for ViacomCBS content and streaming for Paramount+, PlutoTV, CBS All Access, CBS Sports and SportsLive. Monitored social media presence and stayed up-to-date on advertising industry trends and IAB compliance.• Coordinated once-a-year sponsorships associated with NFL Super Bowls, NFL Playoffs, NCAA March Madness and Grammy events from 2020 - 2022• In 2021, reserved a total of 1.1B nationwide impressions for 35 major advertisers including: Amazon, Apple, Microsoft, BMW, Infiniti, American Express, Lionsgate, Live Nation, StubHub, Under Armour, Best Buy, Verizon, Square Enix, Sony Interactive Entertainment.

Greater San Diego Area

Greater San Diego Area

Developed personalized online presence for individuals, organizations or small businesses. Services included building highly interactive and responsive web pages that required little-to-no maintenance and setting up profiles on various social networking sites.

Greater San Diego Area

Generated recruitment advertising campaign quotes and placement recommendations for higher education institutions. Executed and confirmed ad placement on major newspapers, trade journals, and websites worldwide.• Trafficked 500+ recruitment ads per month.• Coordinated placement for $2.3 million worth of advertising between 2008-2011.• Supervised Tearsheets Department (3,500+ ads/month).• Created company social network profiles (i.e. Facebook, LinkedIn, Twitter).• Composed, edited and formatted recruitment advertising copy.• Graphic design work via Adobe InDesign.• Monitored PPC banner advertising.• Assisted Accounts Receivable collection efforts on past due accounts.• Addressed correspondences when sales representatives, CFO or President/CEO were unavailable.

Greater San Diego Area

Developed and tracked advertising for the 2006 Toyota Celebrity Classic hosted by Stan Humphries. Coordinated graphic and copy due dates. Created media and sponsorship reports for title sponsor, Toyota. Maintained databases of event volunteers. Assisted with promotional efforts for San Diego Chapter PGA tournament held in conjunction with event.

Greater San Diego Area

Helped customers locate merchandise. Maintained textbook organization and shelving. Tracked and managed inventory. Ensured customer satisfaction.

Greater San Diego Area

Established relationship with guests and acted as concierge. Completed reservations over the phone and the checking in and out of guests. Communicated room assignments daily with housekeeping (155 suites total). Prepared reports for various management positions. Represented Woodfin name and ensured overall guest satisfaction.

B.A., Communications, Advertising

Activities and Societies: LAMBDA PI ETA – Communication studies honor society; PHI ETA SIGMA – Academic national honor society; SDSU AD.

High School Diploma

Education record