Lead teams driving activation, engagement, conversion, and retention for over 20 million customers globally.Accountable for key outcomes in customer success, subscriptions growth, revenue, and profitability.

• Led product teams dedicated to helping small businesses look great online and connect with consumers across all digital touch points• Owned product vision and results from concept and validation to forecasting, funding, hiring, and execution• Directly managed a team of four product managers and supported general product mentorship and hiring• Led initiatives tied to the integration of the Main Street Hub team, product strategy, and customer experience

Main Street Hub was acquired by GoDaddy in July 2018

• Launched highly automated website product line from scratch, leading 5 cross-functional teams, driving a 78% increase to previous customer retention records• Led multi-year product strategy that enabled a complete overhaul of the customer experience, leading to both record setting retention and content creation efficiency improvement of 50%• Managed MSH’s first Associate PM for two years, supporting growth from no prior product experience to an accelerated promotion• Created curriculum for training program for aspiring product managers, held each spring and fall

• Launched new social media response tools, driving increased customer satisfaction and saving the business $3 million• Defined new product strategy focused on visual, mobile, and authentic content creation

Noesis (acquired by LeaseQ) is the leading marketplace for selling and financing energy efficiency upgrades in commercial buildings. Noesis is backed by Austin Ventures and Black Coral Capital and has offices in Austin, TX and Ontario, Canada. Accomplishments and responsibilities included:• Oversaw web-based sales and lending marketplace, with distinct experiences for 4 end users - sellers, buyers, lenders, and internal stakeholders • Designed, launched, and managed seller-focused platform that provided automation for a $1 billion sales pipeline, helping partners increase sales by 40%• Defined and delivered the product roadmap directly to senior management • Led Agile development teams, totaling 15 team members• Managed in-app and email messaging campaigns, optimizing conversion rates through A/B testing • Performed product demos for over 250 sales calls & marketing webinars • Trained internal stakeholders on product functionality, implementation, and value propositions• Leveraged API integrations between third-party apps including Salesforce, Google Maps, DocuSign, and Intercom

Accomplishments and responsibilities included:• Managed development of new products, including foundational proposal software for sellers • Established the product team’s Voice of the Customer research, resulting in over 100 customer interviews and ongoing best practices that defined the target user base • Led competitive analysis and delivered weekly & ad hoc insights to all company departments

Consulting for company that provides capital and advisory solutions to mission driven organizations and startups in developing countries. Scope of work included:• Helped founders establish early approach and processes since the inception of the first fund• Supported strategy and operations for financing and consulting services to NGOs and small businesses• Performed treasury management for three investment tranches

Generated new business and executed projects for startup that delivers professional services to small businesses, government agencies, non-profits, and major corporations. Accomplishments and responsibilities included:• Designed, managed, and authored new business proposals, responsible for securing $1.2 million in revenue, growing overall company revenue by 40% • Created and implemented marketing strategy including development of local partnerships, email marketing campaigns, trade shows, online advertising, and press releases • Oversaw development of online training platforms catering to small business professionals• Led adoption and custom development of Salesforce for various business processes• Supported creation of first international subsidiary, Apple Energy Group Iberia; assisted in executive level strategic negotiation between U.S. and Spanish principals in Madrid, Spain

Represented clients in multi-family sales and leasing while a full-time student.

Researched and identified relevant subject matter experts to participate in consulting engagements with corporate, private equity, and institutional investor clients.

Performed micro-enterprise fieldwork in Kenya, Rwanda, and UK, resulting in international trade report delivered to CEO of global relief and development NGO.