Kim Edwards Email & Phone Number

San Francisco Bay Area

San Francisco, California, United States

* Partnered and presented to stakeholders at all levels, including executives. Supported multiple business units including Finance, Marketing, Product, and Engineering teams. * Executed analytics projects from problem definition to insights and recommendations for the business. Highlighted impacts on the business from external influences such as COVID-19 and viral TikTok campaigns. * Developed and owned audience KPIs, including presenting at business reviews and providing insights about… Show more * Partnered and presented to stakeholders at all levels, including executives. Supported multiple business units including Finance, Marketing, Product, and Engineering teams. * Executed analytics projects from problem definition to insights and recommendations for the business. Highlighted impacts on the business from external influences such as COVID-19 and viral TikTok campaigns. * Developed and owned audience KPIs, including presenting at business reviews and providing insights about the top of the funnel, funnel conversion, retention, and user satisfaction. Provided survey design and analysis for user outreach. * Managed the quarterly public financial disclosure process by providing the story behind the financials with supporting product metrics and context to investor relations team. * Implemented analytics team processes around backlogs, roadmaps, documentation, and data governance. * Grew and mentored the analytics team. Provided oversight and support of a distributed team across multiple timezones including full-time analysts and contractors. Show less

San Francisco, California

Helping organizations with their data needs including analytical insights, reporting, database design, and survey design and analysis.

San Francisco Bay Area

San Francisco Bay Area

(Fond was previously AnyPerk) Fond helps organizations across industries strengthen their company cultures through an ongoing commitment to employee happiness. Our employee engagement products are intuitively designed and flexible so companies can tailor rewards, recognition, perks and sentiment measurement programs for maximum impact. * Work with a diverse set of groups within the organization to make actionable recommendations based on the data* Recruit, lead, and mentor a small… Show more (Fond was previously AnyPerk) Fond helps organizations across industries strengthen their company cultures through an ongoing commitment to employee happiness. Our employee engagement products are intuitively designed and flexible so companies can tailor rewards, recognition, perks and sentiment measurement programs for maximum impact. * Work with a diverse set of groups within the organization to make actionable recommendations based on the data* Recruit, lead, and mentor a small but highly functioning data team* Promote data transparency efforts across the organization * Collaborate with the Product team to develop roadmap and measure product changes* Define and develop metrics to gauge product success* Partner with Engineering to collect data events and ensure data quality * Built a recommender system to personalize user experience Show less

San Francisco Bay Area

As the first data team member, I helped develop the data-driven culture at AnyPerk. I worked with a variety of groups (Customer Success, Marketing, Finance, Product, Engineering) within the organization to understand their data needs and help develop data oriented solutions to their specific areas. * Analyzed performance and impact of product changes* Developed actionable insights and maintained KPI reporting* Worked with Engineering team to develop the first generation of our… Show more As the first data team member, I helped develop the data-driven culture at AnyPerk. I worked with a variety of groups (Customer Success, Marketing, Finance, Product, Engineering) within the organization to understand their data needs and help develop data oriented solutions to their specific areas. * Analyzed performance and impact of product changes* Developed actionable insights and maintained KPI reporting* Worked with Engineering team to develop the first generation of our data warehouse * Educated the organization about our data capabilities and available data resources* Defined and structured incoming data requests to ensure the right questions are being answered in a responsive manner Show less

San Francisco Bay Area

Transformed raw game data (financial, behavioral, transactional) into useful analyses and visualizations for a variety of different teams including developers, marketing, community, and operations.Conducted deep data dives to explore and explain behavior in the games. Helped developers set up A/B/n experiments and suggested opportunities to optimize the game experience. Audited data on a regular basis to confirm quality. Developed and maintained key metrics… Show more Transformed raw game data (financial, behavioral, transactional) into useful analyses and visualizations for a variety of different teams including developers, marketing, community, and operations.Conducted deep data dives to explore and explain behavior in the games. Helped developers set up A/B/n experiments and suggested opportunities to optimize the game experience. Audited data on a regular basis to confirm quality. Developed and maintained key metrics reports for a variety of internal clients. Sent out a weekly company-wide newsletter with interesting data bits. Show less

San Francisco Bay Area

Created marketing and economy related reporting tools. Collaborated with various teams on data infrastructure projects.

Researched the user base and the competitive environment to help develop and market the product.Managed Google Adwords and other advertising networks to target specific market segments.Used social media to connect with users to promote and support the user base.Created social media access on the site to help users promote imo.im by word-of-mouth.Researched and contacted bloggers and other media outlets to promote imo.im to the most relevant user segments.

Managed quantitative market research studies. Projects included working with internal clients to produce questionnaires, manage the data collection, analyzing and presenting the results.Created a basis of measurement and reporting tools that are used across the fundraising organization.Managed complex modeling and data-mining analyses to looks for efficiencies to save money and to segment and target our populations more effectively.Applied A/B testing techniques on… Show more Managed quantitative market research studies. Projects included working with internal clients to produce questionnaires, manage the data collection, analyzing and presenting the results.Created a basis of measurement and reporting tools that are used across the fundraising organization.Managed complex modeling and data-mining analyses to looks for efficiencies to save money and to segment and target our populations more effectively.Applied A/B testing techniques on specific campaigns to determine future decisions. Show less

Managed quantitative and qualitative market research studies for large companies in the technology sector. Activities included working with management, clients and vendors; drafting and pretesting questionnaires and topic guides; and analysis and production of reports. Produced detailed quantitative analyses such as cross tabulations with tests of significance.Created new sampling methodology process and aided in the methodology design.Assisted in the production of… Show more Managed quantitative and qualitative market research studies for large companies in the technology sector. Activities included working with management, clients and vendors; drafting and pretesting questionnaires and topic guides; and analysis and production of reports. Produced detailed quantitative analyses such as cross tabulations with tests of significance.Created new sampling methodology process and aided in the methodology design.Assisted in the production of syndicated research reports about the consumer broadband market by providing insights into the data as well as creating clear analyses from a very large dataset. Show less

Assisted internal customers across different functional areas with their reporting needs. Organized large amounts of data from a variety of sources to create weekly and monthly reports, several organizational dashboards, and ad hoc analyses. Created in-depth analyses of project viability and success using a variety of statistical analysis techniques for modeling and measuring purposes.

Mba, Marketing Research

Bachelors, Marketing

Education record