Marketing Optimization Analyst
Current
Jan 2024 - Present
AeroLeads people directory · profile
William C. Email & Phone Number
Marketing Optimization Analyst
at
TRANZACT
LinkedIn matched
✓ Verified August 2026
3 data sources
Profile completeness 86%
Current company
Role
Marketing Optimization Analyst
Location
Fort Lee, New Jersey, United States
Company size
Who is William C.? Overview
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Quick answer
William C. is listed as Marketing Optimization Analyst at TRANZACT, a with 689 employees, based in Fort Lee, New Jersey, United States. AeroLeads shows a matched LinkedIn profile for William C..
William C. previously worked as Audience Intelligence and Insights Intern at Mindshare and Data Analytics Intern at Xaxis. William C. holds Business Analytics from University Of Notre Dame - Mendoza College Of Business.
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Email format at TRANZACT
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TRANZACT
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Profile bio
About William C.
Hello! My name is William and I'm currently a Marketing Optimization Analyst on the Data Science & Marketing Analytics team at Tranzact. I am responsible for working alongside our internal Tranzact Marketing and Business Vertical teams to optimize, test, and measure the impact of our marketing investments and tactics.
Current workplace
William C.'s current company
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Tranzact
5 roles
William C. work experience
A career timeline built from the work history available for this profile.
Audience Intelligence And Insights Intern
● Streamlined data extraction process by automating web browser interactions using Selenium in Python● Developed a script to efficiently web scrape specific marketing campaigns from Synapse.com, saving up to 50%of the time spent for manual effort per extraction● Extracted relevant KPIs, such as budget information or engaged visits, from a diverse range of 40+ campaignsthroughout the year● Optimized team efficiency by reducing manual time spent on data retrieval, resulting in improved productivity
Jun 2022 - Aug 2022
Data Analytics Intern
● Analyzed and tracked essential metrics for Xaxis' newly launched website, including average time on page,bounce rate, and user journey utilizing Google Analytics● Examined website traffic and user behavior to inform UI suggestions aimed at increasing website engagementand traffic● Provided valuable recommendations for UI enhancements, such as resizing buttons and optimizing labelplacement, to the product marketing team● Delivered a comprehensive final presentation to the team, showcasing the overall health of the website andhighlighting the positive impact of UI optimizations on user friendliness and initial impressions
Jun 2021 - Aug 2021
Research Intern
● Educated by Dr. Robin Stern on the topics of EI and the applications of it at home and the workplace, specifically through the RULER method (Recognize, Understand, Label, Express, Regulate).● Developed different educational games and a presentation with Dr. Robin Stern to educate younger audiences on the RULER method to promote mental health within the Fort Lee community.
Sep 2018 - Jul 2019
Marketing Intern
● Assisted the marketing team design their Snapchat geotag advertisements for the March in March 2019 campaign for two weeks.● Participated in choosing and editing several geotag templates to appeal to younger users to produce three final geotags for the public to use on their posts.
Mar 2019 - Apr 2019
Team & coworkers
Colleagues at TRANZACT
Other employees you can reach at tranzact.net. View company contacts for 689 employees →
AB
Ari Budiman
Colleague at TranzactGambir, Jakarta, Indonesia
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AC
Austen Campbell
Colleague at TranzactDallas, Texas, United States
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CR
Clarisol Rivera
Colleague at TranzactGreater Tampa Bay Area, United States
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GF
Gerald Fields
Colleague at TranzactCharleston-Huntington Area, United States
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JP
Julie Plourde
Colleague at TranzactPepperell, Massachusetts, United States
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AS
Akira Seaman
Colleague at TranzactSalisbury, North Carolina, United States
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ZO
Zoralis Ortiz
Colleague at TranzactToa Alta, Puerto Rico
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NT
Nicole Tynan
Colleague at TranzactTampa, Florida, United States
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KN
Kaitlin Norman
Colleague at TranzactBeckley, West Virginia, United States
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IR
Illayaraja R
Colleague at TranzactChennai, Tamil Nadu, India
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Ari Budiman
Colleague at TranzactGambir, Jakarta, Indonesia
View →
AC
Austen Campbell
Colleague at TranzactDallas, Texas, United States
View →
CR
Clarisol Rivera
Colleague at TranzactGreater Tampa Bay Area, United States
View →
GF
Gerald Fields
Colleague at TranzactCharleston-Huntington Area, United States
View →
JP
Julie Plourde
Colleague at TranzactPepperell, Massachusetts, United States
View →
AS
Akira Seaman
Colleague at TranzactSalisbury, North Carolina, United States
View →
ZO
Zoralis Ortiz
Colleague at TranzactToa Alta, Puerto Rico
View →
NT
Nicole Tynan
Colleague at TranzactTampa, Florida, United States
View →
KN
Kaitlin Norman
Colleague at TranzactBeckley, West Virginia, United States
View →
IR
Illayaraja R
Colleague at TranzactChennai, Tamil Nadu, India
View →
2 education records
William C. education
Business Analytics
High School Diploma
FAQ
Frequently asked questions about William C.
Quick answers generated from the profile data available on this page.
What company does William C. work for?
William C. works for TRANZACT.
What is William C.'s role at TRANZACT?
William C. is listed as Marketing Optimization Analyst at TRANZACT.
Where is William C. based?
William C. is based in Fort Lee, New Jersey, United States while working with TRANZACT.
What companies has William C. worked for?
William C. has worked for Tranzact, Mindshare, Xaxis, Ycei Yale Center For Emotional Intelligence, and Un Women For Peace Inc.
Who are William C.'s colleagues at TRANZACT?
William C.'s colleagues at TRANZACT include Ari Budiman, Austen Campbell, Clarisol Rivera, Gerald Fields, and Julie Plourde.
How can I contact William C.?
You can use AeroLeads to view verified contact signals for William C. at TRANZACT, including work email, phone, and LinkedIn data when available.
What schools did William C. attend?
William C. holds Business Analytics from University Of Notre Dame - Mendoza College Of Business.
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