Recruited as member of commercial leadership team to orchestrate and execute adjacent business expansion strategy maximizing biologic processing capacity nationwide – reported directly to Chief Commercial Officer. Identified and built relationships with biologic and competitive spine companies with focus on developing commercial partnerships. Collaborated with marketing, quality, regulatory, legal, packaging and labeling, and finance departments to fully execute agreements.* Contributed to launch of 2 Amniotic membrane products and Cellular Bone Matrix (CBM).* Successfully executed 3 new Amnio agreements, 2 new CBM agreements, 1 Demineralized Bone Matrix (DBM), 1 disposable syringe, and renewed 1 new Fixation agreement.* Overcame challenge of calling on competitors, building trust and relationships, specific to quality and supply, while maintaining separation of direct competing channel.

Led sales operations in 15-state territory (OH, TX, LA, AZ, NV, CO, UT, WA, OR, CA, AK, MT, ID, WY and NM), with primary healthcare provider customers in areas of orthopedic, ENT, general, endocrine, plastic reconstruction, surgical podiatry, OMF, and microsurgical (vascular). Recruited and supervised 7 direct sales representatives and 5 independent distributors. Managed $60,000 regional and territory expense budgets, as well as regional surgeon education budgets.Marketed and sold disruptive technology to surgeons that include Guardian and Gemini nerve stimulators (2nd and 3rd generation devices) and NeuroShield membrane. Engaged surgeons that perform specific procedures including nerve transfer, decompression, targeted muscle reinnervation (TMR), tendon repair, thyroidectomy, parotidectomy, facial reanimation, selective neurectomy, revision tarsal tunnel, and revision carpel tunnel surgeries. Provided ongoing technical education, sales skills development, strategic business planning/targeting/execution at territory and corporate levels.* Led major reorganization of West region into 2 separate regions driven by growth (Midwest and Southwest), taking on role of Midwest Regional Business Director.* Coached and managed 2019 Pinnacle Award winner (Territory Business Manager) to position of Southwest Regional Business Director; also coached and managed 2020 Pinnacle Award winner.* Selected as Pinnacle Regional Business Manager of the Year in 2021. Achieved 104% to quota and $820,000 sales growth in combined highest dollar growth revenue, total revenue, and percent to target.* Introduced biphasic waveform, a handheld, safe, reliable, and reproduceable electric stimulation device for use by surgeon.* Negotiated agreements with University of Pittsburg Medical Center, Mayo Clinic, Cleveland Clinic, UH Hospitals, Corewell Health, University of Iowa, University of Michigan, and Oklahoma Medicine.

Engaged surgeons and managed relationships at facilities across 2-state territory (MI and NW OH). Developed and implemented sales strategies. Conducted market research to identify potential customers, market trends, and competitive products. Delivered presentations to healthcare professionals, showcasing benefits of CheckPoint devices. Developed and implemented effective territory plans, considering unique characteristics and opportunities within region. Provided training and educational sessions to healthcare professionals on proper use and benefits of devices. Collaborated internal teams such as Marketing, Product Development, and Customer Support.* Credited with opening major IDN Henry Ford Hospitals. Collaborated with Orthopedics and ENT.* Won over significant amount of business from competitor, Medtronic; converted numerous surgeons from their technologies by demonstrating ease of use, reliable/reproducible intraoperative information, and cost savings.* Recommended addition of nerve assessment to surgeon’s outcome algorithm.* Built teams of surgeons across multiple specialties that requested Checkpoint when submitting to supply chain for VAC approval.* Skillfully addressed surgeon concerns regarding potential nerve injury during surgery by engaging in Socratic conversation regarding objectives, obstacles, and outcomes. Secured new business and committed customer.

Developed and articulated long-term vision and mission for restaurant concept, ensuring concept aligned with market trends and customer preferences. Created restaurant business plan. Oversaw budgeting and financial planning. Tracked industry trends and competitor activities. Worked with legal counsel to gather information on liquor license regulations and other legal requirements. Researched land use, zoning laws, and city regulations affecting project. Recruited and hired general manager, executive chef, social media/marketing manager and beverage manager. Engaged with local community and built positive relationships with stakeholders.* Designed and documented restaurant operations model. Secured new commercial location and oversaw construction from ground up.* Retained restaurant design architect and conducted retail and commercial real estate analysis of city, business mix and vacancies. Retained political consultant to navigate engagement with City Commission.* Represented restaurant concept at public events and functions.

Oversaw all aspects of sales and operations of Total Joint, Trauma, Upper Extremity, Sports Medicine and Orthobiologics business while managing branch office operations and 5 direct reports. Introduced Triathlon Knee platform, Accolade Hip platform, Mod Revision Hip platform, Trauma plating and nailing platforms to healthcare professionals. Created and implemented sales and customer service strategy. Performed human resources duties, including recruitment, training, and development. Managed P&L and negotiated contracts.* Credited with growing sales 105% during tenure (from $19 million to $39 million).* Ranked #1 in branch/agency sales, dollar growth and percent to quota, receiving “Total Trauma Achievement Award” in recognition of outstanding sales achievement (2011).* Ranked #1 NSM (National Sales Meeting) professional selling skills branch/agency (2010).* Ranked #3, NSM professional selling skills branch/agency (2009).* Led transition from agent/distributor business to direct model.* Reduced FTEs by 23% (from 48 to 37) while growing sales and enhancing operations.* Introduced Sales Associate program; strengthened sales bench, enhanced customer service, and increased opportunities.* Aligned Sales Representation and Sales Management with market-specific duties.* Negotiated first and only Stryker branch exclusive logistics/courier agreement. Logistics/courier added 5 FTEs on 24/7 call, enabling annual savings of $250,000.* Recruited and developed several President Club award winners and 1 Trauma “Rookie of the Year.”* Collaborated on negotiation of corporate-wide strategic account agreement across Stryker divisions with Beaumont Hospitals (now Corewell).

Managed sales and customer service while supervising 13 direct reports. Engaged in talent acquisition and development. Oversaw expense budgets, adjusted account pricing, and negotiated contracts. Established new agent principal and new geographic business alignment. Drove growth in Total Joint, Spine, Trauma and Orthobiologic business.* Assisted in negotiation and development of Beaumont Hospital System into Stryker Corporate Key Account. Served as point person in managing day-to-day sales and servicing of Beaumont Hospital System strategic account.* Developed and transitioned Spine business to business-specific manager and team.* Grew sales 108% (from $12 million to $25 million), achieving quota all 3 years.

Marketed and sold Stryker Orthopaedics devices to surgeons and hospitals. Assisted in pricing negotiations and provided 24/7 customer service.* Grew sales from 3,900% (from $50,000 to $2 million), achieving quota 6 of 7 years.* Ranked #3 in sales dollar growth for Upper Extremity category (2001).* Ranked #2 in sales dollar growth for Upper Extremity category (2000).* Received “Zeus” Award for #1 ranking in sales in Upper Extremity category (1998).* Received “Superior Achievement” Award (1997).