William Cook Email & Phone Number

Washington, DC, US

Washington, District Of Columbia, United States

Asset management, project management, and parking asset valuation.

Washington DC

Responsible for service delivery and operations of Colonial’s 300+ Parking Facilities, and all of its ancillary services including Customer Care, the Remote Managing Center, Facility Care, Sales and Marketing, Yield Management, and the Development Services group.

Washington D.C. Metro Area

William Cook, Executive Vice President and Chief Operating Officer, has 25 plus years of experience in parking, hospitality and manufacturing operations. In addition to his tenure at Colonial Parking, Will has held officer-level positions with Park ‘N Fly, AviStar, Thousand Trails, and Nielsen & Bainbridge—the latter three being through a decade-long.

Washington D.C. Metro Area

Responsible for the operations of Colonial’s Customer Care department, Remote Managing Center, Facility Care, Sales and Marketing, Yield Management, and the Development Services group. Will has extensive experience managing complex operations including airport parking, overseas supply chains, product management, and sales and marketing organizations. Will.

New York City Metropolitan Area

Performed due diligence on large Public Private Partnership (PPP) projects and investigated and implemented innovative operational methods on a national scale.

Paramus, New Jersey

• Established and managed Nielsen Bainbridge’s China Sourcing office in Shanghai China, enhancing quality, service, and speed of new product development.
• Profitably managed readymade frame product design, sourcing, quality control, and logistics—US readymade turnover was $5.5 million in CY2010.
• Responsible for successful new product development efforts and account services for retailers including Bed, Bath and Beyond.
• Responsible for initiating and executing key cost reduction efforts in logistics and design, for China Sourced chain productholding 2011 standard costs steady in light of Chinese inflation and currency pressure.
• Managed the company’s call center operations in Paramus, NJ implementing systems and programs that resulted in a 23%decrease in labor cost.

Dallas, Texas

• Achieved budgeted membership upgrade revenue plan of $15.2M through close management of contract personnel and development of a successful presentation formula.
• Successfully implemented and managed diverse marketing programs such as direct response television, direct mail programs, and various lead generation activities through numerous cross-marketing arrangements.
• Responsible for the management of company call centers totaling 80 seats.
• Accountable for 10 resorts in California and Oregon increasing revenue at the retail locations as much as 65% during CY2005.Opened an additional 2 resorts during 2005 leveraging existing support assets.
• Thousand Trails LLP was sold in April 2006, returning 2 1⁄2 times its equity investment in 2 1⁄2 years.

Newark, New Jersey

• Recruited and trained a diverse employee population enhancing customer service and significantly reducing employee turnover. Handled multi facility claims, revenue control, and HR.
• Directly responsible for the service and value components of the company’s successful platform for profitable growth.
• Created, with others, a new off-airport parking facility targeted to a segment of the market not previously served. This newfacility ultimately became #1 in the company in its margin contribution among the 10 locations.
• Successfully leveraged a relatively fixed cost infrastructure to turn increased revenue dollars into profit.
• Revenue and profit increased 33% and 85% respectively between 1999 and 2002.
• Airport Satellite Parking was sold in September 2003, for a nine EBITDA multiple, returning 2 1⁄2 times the original equity.

Atlanta, Georgia

Responsible for National Operations including Revenue Control, Union Relations, and new development.

Washington Dulles International Airport

Responsible for managing 24-hour technical support staff and performed as landside management represetantive of the ongoing airport wide capital development program.