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My strengths are rooted in my diverse experiences in multiple industries and markets. Having guided local, national, and global companies gives me a unique perspective.Examples of my success can be found in my current role managing a team of 50+ managers, 700+ field staff, in over 315 physical locations. In this role I have created new lines of revenue, modernized a traditional business through numerous accretive operational improvements, and consistently grown EBITDA over 10 years. I have also managed not only parking and revenue collection in both Airport and Urban environments, but transportation networks, accommodation and hospitality operations on a National basis, and household goods sourcing and manufacturing operations on a global basis. My general philosophy is to lead from the front and by example. I enjoy making and accretive contributions and my track record demonstrates strong returns on investment in multiple companies that drove value creation through business enhancement and transformation. Success has come through a robust skill set which includes: • Technology Deployment • Online Sales• Revenue Control • Yield Management and Pricing • Operational Improvements and Best Practices• Product management• Technology Sourcing• Contact Center Management• Development Services and Construction Management • Marketing • Sales Management• Video and Web Content Creation
Parking Asset Management, Technology Consultation, Revenue Generation, And Servi
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PrincipalParking Asset Management, Technology Consultation, Revenue Generation, And ServiWashington, Dc, Us
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PrincipalParking Asset Management, Technology Consultation, Revenue Generation, And Service Advisory Jul 2022 - PresentWashington, District Of Columbia, United StatesAsset management, project management, and parking asset valuation.
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President, Chief Operating OfficerColonial Parking Mar 2021 - Jun 2022Washington DcResponsible for service delivery and operations of Colonial’s 300+ Parking Facilities, and all of its ancillary services including Customer Care, the Remote Managing Center, Facility Care, Sales and Marketing, Yield Management, and the Development Services group. -
Executive Vice President, Chief Operating OfficerColonial Parking Jun 2016 - Mar 2021Washington D.C. Metro AreaWilliam Cook, Executive Vice President and Chief Operating Officer, has 25 plus years of experience in parking, hospitality and manufacturing operations. In addition to his tenure at Colonial Parking, Will has held officer-level positions with Park ‘N Fly, AviStar, Thousand Trails, and Nielsen & Bainbridge—the latter three being through a decade-long association with Kohlberg & Co., a New York-based private equity firm. Will is responsible for the operations of Colonial’s 280+ Parking Facilities, Customer Care department, Remote Managing Center, Facility Care, Sales and Marketing, Yield Management, and the Development Services group. Will has extensive experience managing complex operations including airport parking, overseas supply chains, product management, and sales and marketing organizations. Will is a native of Alexandria, graduated with a B.A. in History from the College of William and Mary, and is a past presenter at the NPA, IPI and the AAAE. -
Executive Vice President, Chief Innovation OfficerColonial Parking Nov 2011 - Jun 2016Washington D.C. Metro AreaResponsible for the operations of Colonial’s Customer Care department, Remote Managing Center, Facility Care, Sales and Marketing, Yield Management, and the Development Services group. Will has extensive experience managing complex operations including airport parking, overseas supply chains, product management, and sales and marketing organizations. Will is a native of Alexandria, graduated with a B.A. in History from the College of William and Mary, and is a past presenter at the NPA, IPI and the AAAE. -
Business DevelopmentCentral Parking System Feb 2011 - Nov 2011New York City Metropolitan AreaPerformed due diligence on large Public Private Partnership (PPP) projects and investigated and implemented innovative operational methods on a national scale. -
Vice President Lean Manufacturing Chief Rep. Shanghai OfficeNielsen Bainbridge Llc Aug 2006 - Feb 2011Paramus, New Jersey• Established and managed Nielsen Bainbridge’s China Sourcing office in Shanghai China, enhancing quality, service, and speed of new product development.• Profitably managed readymade frame product design, sourcing, quality control, and logistics—US readymade turnover was $5.5 million in CY2010.• Responsible for successful new product development efforts and account services for retailers including Bed, Bath and Beyond.• Responsible for initiating and executing key cost reduction efforts in logistics and design, for China Sourced chain productholding 2011 standard costs steady in light of Chinese inflation and currency pressure.• Managed the company’s call center operations in Paramus, NJ implementing systems and programs that resulted in a 23%decrease in labor cost. -
Vice President Corporate Marketing1000 Trails 2003 - 2006Dallas, Texas• Achieved budgeted membership upgrade revenue plan of $15.2M through close management of contract personnel and development of a successful presentation formula.• Successfully implemented and managed diverse marketing programs such as direct response television, direct mail programs, and various lead generation activities through numerous cross-marketing arrangements.• Responsible for the management of company call centers totaling 80 seats.• Accountable for 10 resorts in California and Oregon increasing revenue at the retail locations as much as 65% during CY2005.Opened an additional 2 resorts during 2005 leveraging existing support assets.• Thousand Trails LLP was sold in April 2006, returning 2 1⁄2 times its equity investment in 2 1⁄2 years. -
Vice President OperationsAvistar Airport Parking 1997 - 2003Newark, New Jersey• Recruited and trained a diverse employee population enhancing customer service and significantly reducing employee turnover. Handled multi facility claims, revenue control, and HR.• Directly responsible for the service and value components of the company’s successful platform for profitable growth.• Created, with others, a new off-airport parking facility targeted to a segment of the market not previously served. This newfacility ultimately became #1 in the company in its margin contribution among the 10 locations.• Successfully leveraged a relatively fixed cost infrastructure to turn increased revenue dollars into profit.• Revenue and profit increased 33% and 85% respectively between 1999 and 2002.• Airport Satellite Parking was sold in September 2003, for a nine EBITDA multiple, returning 2 1⁄2 times the original equity.
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Assistant Vice President OperationsPark 'N Fly, Inc. 1995 - 1997Atlanta, GeorgiaResponsible for National Operations including Revenue Control, Union Relations, and new development. -
Technical Services ManagerAerolink Jan 1991 - Jan 1995Washington Dulles International AirportResponsible for managing 24-hour technical support staff and performed as landside management represetantive of the ongoing airport wide capital development program.
William Cook Skills
William Cook Education Details
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Frequently Asked Questions about William Cook
What company does William Cook work for?
William Cook works for Parking Asset Management, Technology Consultation, Revenue Generation, And Servi
What is William Cook's role at the current company?
William Cook's current role is Principal.
What is William Cook's email address?
William Cook's email address is wc****@****ial.com
What is William Cook's direct phone number?
William Cook's direct phone number is +120229*****
What schools did William Cook attend?
William Cook attended William & Mary.
What skills is William Cook known for?
William Cook has skills like Operations Management, Strategic Planning, Business Development, Contract Negotiation, Management, Team Building, Leadership, Customer Service, Customer Satisfaction, Budgets, Business Strategy, New Business Development.
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William Cook
Washington Dc-Baltimore Area6saic.com, yahoo.com, orbital.com, ngc.com, orbitalatk.com, ngc.com -
William Cook
Founder & Ceo Of Muhndi Consulting | Co- Founder & Chief Marketing Officer At LemongraftTampa, Fl -
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William Cook
Cincinnati Metropolitan Area4convergys.com, brightview.com, trihealth.com, staples.com5 +151320XXXXX
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