• July: Onboarding• August: Booked 36 meetings, resulting in 22 opportunities and closed deals with an ACV of $32,495

• Co-led UX and UI design on a $2.6M rebranding initiative for a global bookstore brand, aligningtheir online experience with their flagship store experience while adhering to WCAG 2.2Accessibility Standards• Navigated the full SDLC for $2.6M and $2.1M projects, contributing to everything fromrequirements gathering, solution design and configuration, to QA and maintenance.• Utilized Figma and Adobe apps to create brand assets and wireframes, prototypes, and mockups• Developed two comprehensive design systems and created hundreds of unique promotional materials, training documents, print collateral, and presentations, maintaining consistent brand quality and messaging across multiple departments.• Charted 50+ complex process maps using Luicidchart to support solution design and enhance workflow efficiency• Collaboratively configured and implemented Salesforce solutions to meet business requirements and user stories, tracking progress using JIRA.• Automated business processes using Salesforce tools like Flows, Process Builder, Approval Processes, and Apex • Customized Salesforce pages and components using HTML, CSS, and Visualforce• Co-led the design evaluation process through usability testing, market analysis, A/B testing, and surveys, ensuring user-centric design solutions aligned with market trends and brand standards.

• Responded to over 100 inbound client inquiries daily via phone, email, and casework, maintaining a consistent 80%+ CSAT score and 95/100 rating on internal QA metrics• Utilized Salesforce to maintain accurate client records, complete comprehensive client profiles, document interaction details, and generate casework for follow-up by relevant departments• Presented new or additional products and services to existing customers• Assisted in training and mentoring new Account Specialists• Ensured data integrity through regular de-duplication and cleanup procedures in Salesforce

• Utilized Salesforce Core, DBTools, Faxage, and Slack

• Identified and managed a pipeline of over 700 mid-to-large size grant opportunities, ensuring alignment with organizational goals and funding needs• Collaboratively developed and submitted 7 successful grant proposals, each securing grants of $10,000 or more, contributing significantly to the organization’s funding.• Maintained database of over 30,000 donors using Keela

• Co-led 40-person practicum group in creative direction for UW-Madison's official 5000+ attendee fashion show.• Wrote and edited all printed and digital materials for the show..• Collaboratively developed and built set, stage, and layout.• Curated music and performers for the event.

• Instructed 15 students in a course focused on academic, professional, and personal success.• Collaboratively developed lesson plans and materials for the semester

• Developed and revamped a culturally competent marketing and outreach plan to reach Madison's diverse international population.• Increased weekly flagship event attendance from an average of 30 people to an average of 200+ attendees• Collaborated with stakeholders to develop and implement five recurring events/groups.• Redesigned printed marketing materials, brochures, and website.• Established and maintained an Instagram, Facebook, Twitter/X, and WeChat group.

• Facilitate experiential education workshops with groups from UW-Madison and throughout Dane County

• Recruited and managed a team of 5 to represent American Family Insurance at the PGA Championship and NFL Games in a prevalent activation zone with 3,000+ face-to-face interactions per event• Increased number of leads captured per day, starting with ~1,500 and ending with over 3,500

• Curated props and wardrobe for Art Start’s Portrait Project, enhancing the visual storytelling and thematic consistency.• Transcribed 30 Oral Histories for the See Me Because Project, ensuring accurate and detailed documentation of personal narratives.• Edited video for the See Me Because Project using Adobe Premiere• Managed comprehensive marketing campaigns and social media initiatives to enhance brand visibility and drive audience interaction• Developed and implemented content strategies across multiple channels, increasing social media engagement and follower growth

• Molded, shepherded, and befriended children whose ages ranged from 5-14• Helped oversee operations on the rock wall and high ropes courses • Worked with a team of 120 counselors and administrators to dynamically problem solve and run the camp• Lifeguard, CPR/AED/O2, and First Aid Certified• Mentored, communicated with, constructively criticized, and fostered growth in hundreds of leadership trainees

• Assisted in organizing UW-Madison’s largest student-run award ceremony• Booked music, led marketing, and organized review process of all awards