Picasso Music Group is an Austin music start-up focused on developing new musical talent. The primary focus of Picasso is artist development, including designing and managing paid and organic marketing efforts around new music releases. Services include writing compelling copy, social media strategies, and project management.

Multi-instrumentalist and composer of more than 300 songs featured in live performances and sound libraries around the world.

Working with a variety of agencies and national clients in strategic planning, designing and executing lifetime marketing strategies, conducting competitor research, defining key objectives, developing customer segmentation and brand positioning.

Served on a team with five MBA classmates to help determine which cities Black Fret should consider for their targeted expansion plans.

Head of extracurricular programming including the summer course offerings, Summer Wonders. Worked hard to help a non-profit school navigate the unprecedented challenges that COVID-19 brought to the non-profit education space.

Served on a team of six MBA classmates to build a financial model to help determine the feasibility of Accessory Dwelling Units (ADUs) as affordable housing solutions. Collaborated with City Utilities to develop a survey to better understand potential ADU owner concerns.

Managed an exciting recording studio and creative space. Captured new clients and strengthened the roots with our existing customer base. Increased booking revenue 25%Trained and created cirriculum for internship program with Elon University

Empowered the next generation of music stars by helping them reach their musical goals. Top revenue generating teacher 3 years consecutively.