William Nicholson Email & Phone Number

Geneva, Il, Us

Greater Chicago Area

Elgin, Illinois, United States

Chicago, Illinois, United States

• Increased annual sales revenues from $28M to $216M, with a sustained 13% reduction in expenses / overhead.• Launched a new sales division, adding 2,800+ accounts and $75,000,000+ in sustained annual revenue.• Achieved 100% daily compliance with state licensing and regulatory requirements by designing & implementing operational improvements.• Directed the expansion from a single location to 8 branches across a five-state region.• Increased profit margin by 18% across all branches through training, development, and economies of scale.• Developed and promoted 9 Directors through career planning, development and personal goal setting. • Achieved #1 in new business sales volume over four consecutive years and #1 in renewal business over five consecutive years.• Defined career advancement paths for branch teams, netting a 58% increase in talent retention and high morale.• Increased customer retention rate 23% to record high of 92%.• Created YoY sales increases of up to 15% by designing and leading in-depth sales training workshops.• Oversaw new product and service launches, planning all steps from concept to consumer.• Forecasted company staffing, training, and operational needs and projected sales revenue and margin target objectives using SG&A, EBITDA, overhead, ROI, P&L management, bad debt, risk management, legal, margin analysis, pricing, NET scores and other business analysis tools.• Applied a wholistic business development approach to sales, operations, logistics, legal, finance, and HR and implemented a nationwide Standard Operating Platform to streamline daily processes, eliminate inefficiencies, and identify/close gaps.

Greater Chicago Area

• Turned around the least profitable store in a region of 60+, bringing it to a Top 5 performer within 90 days.• Created a 31% increase in the store’s process and profit scorecard.• Improved bottom line profits 8% in special service areas via increased sales of high-margin items, reduced overall waste, and enhanced efficiency practices.• Spearheaded a complete remodel for a 125K sq. ft. store and opened new retail locations. • Reduced labor costs 16% and attained the highest recorded consumer survey scores by realigning and training staff. • Partnered with Starbucks to build in store franchises, ensuring brand consistency and adherence to corporate SOP.• Refocused the efforts of the Asset Protection Team to minimize cash and merchandise losses, resulting in 25%+ improvement over previous years.

Chicago

• Developed Retail Sales focus initiatives and processes for 11 locations ($450M in revenue), leading to a sustained 1.9% margin increase, netting $9M in added profit with no additional expenditures. • Led the design of a company-wide standard operating platform / SOP resulting in cross-department operational efficiencies, increased sales, margins, team morale, and customer loyalty. • Reduced shrink to a record low 0.38%. • Increased revenue 22% by developing a customer-centric culture via the “Find a Way to Say Yes!” campaign. • Awarded Top District and Regional Sales Performance 12 times in only 15 months.• Effectively planned and directed daily operations for a $42M store with 150 employees.• Designed and implemented a model Gap Management system, driving 43 key in-store initiatives and delivering district-wide growth in revenue and profit.• Created and executed comprehensive sales and process training procedures for use in over 1,000 Best Buy retail locations.