William Greenbaum Email & Phone Number

Vancouver, BC, CA

Vancouver, British Columbia, Canada

Vancouver, Canada Area

• Platform: Shopify
• Hired to transform Vancouver Running Co webstore into a best-in-class high-volume selling machine
• Within weeks kicked things up a notch and bumped-up organic traffic, time on-site, conversion rates & falling PPC costs
• Ta da! revenue ticked upwards, then jumped, then Covid-19.

Vancouver, British Columbia, Canada

Vancouver, Canada Area

Under the corporate umbrella of Brilliant Health, we built two online brands in two different niches, from start-up funding to six figures, then found the perfect buyers and sold.

Vancouver, Canada Area

• Recruited to optimize the company's retail site(s) & blog, boost traffic, keywords, links & conversions. RESPONSIBILITIES
• SEO - site & blog. Traffic & Sales Growth. Keyword Research / Competitive Analysis, Sales Funnel Optimization, Site Optimization, Strategic Consulting
• Link Building, Crawl Errors, Server Errors, Re-Directs + On-Page / Off-Page SEO, Title Tags, Meta Descriptions for all Product SKU's, CMS Pages + Broken Links, Blog Pages, Product Pages, Site Architecture, Navigation.
• Tripled revenue gains, organic traffic & conversion rates
• Engaged in site-wide SEO re-writing title tags, alt tags, URLs, meta descriptions, etc.
• Using SEO.Moz & Webmaster Tools reduced to almost zero crawl errors, 404's, duplicates, server errors

Burnaby, BC

• A leading Canadian manufacturer and wholesale distributor of professional grade natural health products, 325 sku's
• Managed daily operations, finance, marketing and sales. Supervised 10 office staff, 4 regional medical sales reps, and a 4-person marketing team
• Inherited a weak sales and marketing plan and re-wrote it to build the company’s value & brand proposition. Doubled advertising, trade show exposure and added more cross-selling opportunities to help the sales reps..
• Negotiated the acquisition of Pleo Sanum in the U.S.

Greater Denver Area

• The leading scientific / medical touring exhibition in the world
• Managed the $2 million advertising master plan customizing it to local markets
• Directed 3 marketing staff who focused on maximizing the advertising clout, media buzz, local promotions plus community relations promoting the exhibition's health and wellness message
• Worked with group sales, IT and ticketing personnel to build a more robust online web presence to better inform the public about disease and specifically push the limits of their online ticketing software to ensure the.
• Supervised between 80 to 150 museum operations staff and volunteers. Also responsible for retail store operations, health lectures and street teams
• Reconciled weekly box office revenues and reported to Heidelberg, Germany

Ba, Economics

Activities and Societies: University Gymnastics Team, University Soccer Team, Karate, Film Making

Ma Graduate Work, Journalism & Communications

Activities and Societies: Tennis Team

Us High School Graduation Diploma, 11 + 12

Activities and Societies: Tennis Team, Ski Team, Student United Nations, Musician Tennis Team, Student Talent Night, Concert Producer, Ski.

Bachelor'S Degree, Economics