Platform: Shopify● Hired to transform Vancouver Running Co webstore into a best-in-class high-volume selling machine● Within weeks kicked things up a notch and bumped-up organic traffic, time on-site, conversion rates & falling PPC costs ● Ta da! revenue ticked upwards, then jumped, then Covid-19.

Under the corporate umbrella of Brilliant Health, we built two online brands in two different niches, from start-up funding to six figures, then found the perfect buyers and sold.

Recruited to optimize the company's retail site(s) & blog, boost traffic, keywords, links & conversions. RESPONSIBILITIES● SEO - site & blog. Traffic & Sales Growth. Keyword Research / Competitive Analysis, Sales Funnel Optimization, Site Optimization, Strategic Consulting● Link Building, Crawl Errors, Server Errors, Re-Directs + On-Page / Off-Page SEO, Title Tags, Meta Descriptions for all Product SKU's, CMS Pages + Broken Links, Blog Pages, Product Pages, Site Architecture, Navigation, etc.RESULTS● Tripled revenue gains, organic traffic & conversion rates● Engaged in site-wide SEO re-writing title tags, alt tags, URLs, meta descriptions, etc.● Using SEO.Moz & Webmaster Tools reduced to almost zero crawl errors, 404's, duplicates, server errors● Optimized the blog & 100's of top selling products re-writing copy as needed● Used speed testing to improve the UX experience resulting in higher conversions● Made improvements in over all site architecture & navigation● Led the link-building & content marketing campaigns

A leading Canadian manufacturer and wholesale distributor of professional grade natural health products, 325 sku's● Managed daily operations, finance, marketing and sales. Supervised 10 office staff, 4 regional medical sales reps, and a 4-person marketing team ● Inherited a weak sales and marketing plan and re-wrote it to build the company’s value & brand proposition. Doubled advertising, trade show exposure and added more cross-selling opportunities to help the sales reps. Wrote the website plan● Negotiated the acquisition of Pleo Sanum in the U.S.

● The leading scientific / medical touring exhibition in the world● Managed the $2 million advertising master plan customizing it to local markets● Directed 3 marketing staff who focused on maximizing the advertising clout, media buzz, local promotions plus community relations promoting the exhibition's health and wellness message● Worked with group sales, IT and ticketing personnel to build a more robust online web presence to better inform the public about disease and specifically push the limits of their online ticketing software to ensure the sales funnel and checkout was seamless● Supervised between 80 to 150 museum operations staff and volunteers. Also responsible for retail store operations, health lectures and street teams● Reconciled weekly box office revenues and reported to Heidelberg, Germany● Managed operations and customer service ensuring the optimal visitor experience ● Delivered record-breaking attendance in every market. Denver exceeded 565,000 visitors in five months, 35% over plan