William Gscheidle Email & Phone Number

Dallas/Fort Worth Area

Dallas/Fort Worth Area

Dallas/Fort Worth Area

Plano, Texas

• Served as the single point of contact for all retail activity for two national food manufacturers. Provided support to HQ and sales functions via analytics, business insights, retail trends, and client.
• Delivered revenue and profit plan numbers for three consecutive years
• Cumulative revenue growth of 61% and a cumulative EBIT growth of 69% (2012 – 2014)
• Awarded NFRA’s June Dairy Month Golden Penguin award in 2013 & 2014
• Awarded NFRA’s June Dairy Month Silver Penguin in 2012
• Closed on a prospective client by correlating identified needs to demonstrated capabilities

Dallas/Fort Worth Area

• Directed a team of seven Sales Managers and respective staff. Drove team results to 29% positive comps over prior year for the first half of 2011. First four months of 2012 yielded 7% positive YTD growth..
• First to sell in and execute customer regional plans at Lowe’s and Wal-Mart for this market.
• Secured numerous SW Home Depot regional orders and plays.
• Aligned a fragmented team of Sales Managers to operate with uniformity and consistency.
• Developed, built, and implemented Regional and Zone level sales/operations processes.
• Secured first call status with three key customers (Home Depot, Lowe’s, Wal-Mart).

Greater Chicago Area

Temporarily transitioned to a Regional Sales Manager Role over various regions (Plains Region and Great Lakes Region) to ultimately know the teams and identify opportunities for strategic consolidation of the distribution network.

Greater Minneapolis-St. Paul Area

• Responsibilities included the identification, validation, development, and implementation of SCBNA’s strategic initiatives for Sales Operations. Concept of the position was to identify opportunities within Sales.
• Managed Texas Region through 2008 while developing this rotational position.
• Developed and implemented the first national Sales Operations scorecard based off of KPI’s.
• Reduced over $500,000 in mileage reimbursements nationally by implementing software technology to optimize Sales Rep. routing.
• Implemented three best practices at the national level.
• Collaboratively worked with corporate and field teams to consolidate one leg of the supply chain. An estimated $375,000 savings in 2009 with exponential savings as markets are expanded.

Dallas/Fort Worth Area

• Was responsible for the Texas Division, consisting of 10 Sales Managers, 120 field employees, and seven Warehouses. In 2008, the Texas Division delivered revenue at 111.45% to plan and managed expenses at 113.55% to.
• Joined the Texas Division in period 7 of 2007. Through period 6, 2007 revenue results were 91.5% to plan and managed expenses were 96% to plan. At the close of 2007, the Division delivered revenues of 99.8% to plan and.
• Initiated key relationships with Home Service to reverse the negative warehouse trend in Houston, TX.
• Built relationships with Houston’s Fiesta chain resulting in favorable working relations with the account.
• Developed relations with VP of Merchandising at the Southwest KMA to provide open and direct communication for needs within this KMA.
• Nominated and selected as a Sales Leadership Council member for SCBNA.

Greater Detroit Area

Developed and aligned a team consisting of a Customer Service Supervisor, 7 Customer Sales Representatives and 6 Merchandisers delivering 17% sales growth with direct labor expenses being held flat versus the same time frame in 2006.

Greater Detroit Area

• Transitioned a distributor run market to company owned. New structure launched taking a total enterprise approach unifying both conventional grocery customers and out of home/alternative channel customers through a.
• Devised necessary start-up plans, recruited key personnel, and executed the company’s DSD strategy.
• Negotiated depot contracts and developed key distributor partners throughout the state.
• Expanded distribution network to include the securing of incremental warehouses and cross-docks.
• Researched, negotiated, and executed ‘buy versus lease’ arrangements for a fleet of 18 trucks.
• Counseled sales team securing two large drug store accounts resulting in over 700 new points of sale.

Indianapolis, Indiana Area

• Served as Edy’s OOH/alternative channels lead in Indiana, from inception (Feb. 2003) to Nov. 2005, sales grew 330%.P&L responsibility for a start-up operation created to penetrate the OOH/alternative channels market in.
• As Account Executive for Village Pantry, grew sales by 15% while the store count decreased by 10%.
• Developed key third-party distributors by expanding their portfolio and making joint account calls.
• Improved sales by 37% and drove bottom line contributions to 165% better than plan in 2005.
• Grew customer base over 600 customers by account calling and structuring a sales approach for sales team.
• Improved bottom line contributions versus plan by 151% in 2004.

Bachelor'S Degree, Business Management

Education record