Supporting category and account teams in the development of ecommerce capability. Key achievements; Executed brilliant basics across multiple retailers and categories | Developed ecommerce reporting utilising monthly online clinics to help teams understand the contribution online is making to their performance | Led ecommerce training for account, category and marketing teams to support ongoing execution of product presentation basics and understanding of online shopping methods.

I am supporting Britvic to maximise the ecommerce growth opportunity. In this role I have been collaborating with retailers to improve the presentation of Britvic ranges on their platforms, ensuring they are optimised for customers and on-site SEO/findability. I engage internal brand teams to improve the quality of detailed product copy and online imagery. I support the retailer account and shopper marketing teams with ecommerce media plans to maximise sales and to achieve brand and category… Show more I am supporting Britvic to maximise the ecommerce growth opportunity. In this role I have been collaborating with retailers to improve the presentation of Britvic ranges on their platforms, ensuring they are optimised for customers and on-site SEO/findability. I engage internal brand teams to improve the quality of detailed product copy and online imagery. I support the retailer account and shopper marketing teams with ecommerce media plans to maximise sales and to achieve brand and category goals. This can range from trade driving activity, addressing specific pack or brand requirements through to supporting NPD launches and regular marketing initiatives. I lead the weekly reporting of online sales to the commercial team. Show less

On the back of the success of our merchandising approach was having my team was increased in size and my role graded up.In this role I put a significant focus on what I could do to help my team be more efficient. I worked with our product and technical teams to deliver system enhancements that drove large savings in man hours. For all my team members I want them to spend the minimum time administering change and the maximum time delivering change on the site, helping customers and… Show more On the back of the success of our merchandising approach was having my team was increased in size and my role graded up.In this role I put a significant focus on what I could do to help my team be more efficient. I worked with our product and technical teams to deliver system enhancements that drove large savings in man hours. For all my team members I want them to spend the minimum time administering change and the maximum time delivering change on the site, helping customers and driving sales.I also leveraged new site functionality to deliver increased sales of £9 million per year through a single page. I have since been able to iterate changes to the page so that it is a significant source of profit via supplier revenue and is also enabled for personalisation to align with our key online strategic direction. The page has been a revelation for certain products seeing us deliver massive proportions of all Sainsbury’s sales on items like stamps, batteries and even daffodils.Building on the learnings from this page I have also been able to optimise a similar existing page on the site to increase sales by 70% year on year worth more than £10 million.As we transition away from Omniture to Google Analytics we are able to understand even more about how our customers are interacting with the site. Show less

Upon the completion of the project I took on a newly created role to lead a team of merchandisers working on the new IBM Websphere Commerce platform.The role required me to establish new processes and ways of working to adapt to the new functionality offered by the platform. By using Adobe Omniture analytics I was able to instil a test and learn approach in my team. As we completed tests and initiatives to drive sales and optimise the customer experience we shared the learnings via a… Show more Upon the completion of the project I took on a newly created role to lead a team of merchandisers working on the new IBM Websphere Commerce platform.The role required me to establish new processes and ways of working to adapt to the new functionality offered by the platform. By using Adobe Omniture analytics I was able to instil a test and learn approach in my team. As we completed tests and initiatives to drive sales and optimise the customer experience we shared the learnings via a weekly newsletter with the entire Ecommerce team.In all my roles I have championed a shared learning approach. If I believe something can benefit other teams I will always let them know and if someone else can share something with me that can help me do a better job then I definitely want to hear about it.In this role I also set up with 50p challenge within my team. The premise was pretty simple; if we can come up with trading initiatives that add up to a 50p increase on the average basket spend then it will deliver 100’s of £thousands in sales and often be the difference between a good week and a great week. It also encourages new ideas and is a great way to kick off a Monday morning as all members of the team feedback on what were their ideas and what were the results. Show less

After building up significant online experience in the trading manager role an opportunity came up to work on the replatform of our existing online platform away from Blue Martini and on to IBM Websphere Commerce.This offered a chance to learn new skills in UAT testing, scoping, test script writing and code release management.The new platform also offered us the chance to completely refresh our approach to merchandising. This required a significant piece of engagement with more… Show more After building up significant online experience in the trading manager role an opportunity came up to work on the replatform of our existing online platform away from Blue Martini and on to IBM Websphere Commerce.This offered a chance to learn new skills in UAT testing, scoping, test script writing and code release management.The new platform also offered us the chance to completely refresh our approach to merchandising. This required a significant piece of engagement with more than 60 stakeholders, the reorganisation of 2500 different elements of online hierarchy down to 1200 and the allocation and attribution of 25000 skus against this new hierarchy.The role gave me significant exposure to managing change and ambiguity. How I can deliver new initiatives in a controlled manner that safeguards against compromising massive commercial responsibilities. The stakeholder engagement also encouraged me to help others visualise what new could look like and to face into their concerns. Show less

When Sainsbury’s moved their general merchandise positions to a new location in Coventry I opted to remain in London taking on a new role as Online Trading Manager.The primary responsibilities of this role were to drive sales and supplier revenue whilst acting as the lead contact for online into the trading areas of the core Sainsbury’s business.The role required me to use my existing ability to analyse data and execute strategies to grow sales but also required me to develop… Show more When Sainsbury’s moved their general merchandise positions to a new location in Coventry I opted to remain in London taking on a new role as Online Trading Manager.The primary responsibilities of this role were to drive sales and supplier revenue whilst acting as the lead contact for online into the trading areas of the core Sainsbury’s business.The role required me to use my existing ability to analyse data and execute strategies to grow sales but also required me to develop new skills in negotiation to drive the best possible terms for Sainsbury’s when negotiating with suppliers on access to high traffic space on the site. In covering our non-food grocery categories I was working with large suppliers like P&G, Unilever and Heineken to execute their online initiatives with Sainsbury's.I greatly enjoyed the opportunity to learn about a completely different area of the business and loved the immediacy of online where I could see the customers interacting with the outputs of my decisions straight away. I was also able to work with the core categories to help them understand what online was delivering for them even at this early stage and how we could work together to deliver my benefits for the business and customers. Show less

I spent 2 fantastic years working as Merchandise Planner for Sainsbury's cookware and tableware category. This was a newly created role and I was able to leverage my prior merchandising experience to establish new processes for budgeting, forecasting and weekly replenishment. I also established a functioning WSSI and weekly reporting that was rolled out across the division.The role gave me valuable coaching experience and developed my ability to show resilience in tough conditions.