William is a classically trained CPG marketing leader with over 15 years of experience driving growth and innovation across industry. He has a proven track record of developing and executing award-winning marketing campaigns for top-tier companies. As a management consultant, William spearheaded large-scale transformation projects focused on product marketing, innovation, and go-to-market strategy for global and emerging brands. His expertise lies in leveraging consumer data and insights to grow HH penetration, share, revenue, and profit.𝐊𝐞𝐲 𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭𝐬:• 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 & 𝐍𝐞𝐰 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐋𝐚𝐮𝐧𝐜𝐡: Led-end-to-end product development for an industry leading snack brand. The new product launch delivered $20MM in revenue growth for the snack portfolio, surpassing NSV goals by 250%. This success was driven by a price-pack architecture project and the targeted product launch for millennial males.• 𝐑𝐞𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠 & 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐆𝐫𝐨𝐰𝐭𝐡: Led the rebranding and repositioning of a 100+ year old CPG brand using qualitative and quantitative research. The integrated campaign resulted in a $12MM revenue increase year-over-year and a 7% market share growth.• 𝐆𝐥𝐨𝐛𝐚𝐥 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧: Launched a global digital media campaign that solidified the brand's #1 position worldwide. The campaign was rated best-in-class for Ad Recall (159.5% lift) and Brand Awareness (37.7% lift) in Google’s Q2 YouTube Brand Lift Report.• 𝐆𝐨-𝐭𝐨-𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Developed a go-to-market strategy for a multi-billion-dollar food distributor, reducing launch time by 30% and increasing product trial by 65% for private label brand launches.• 𝐏𝐫𝐨𝐜𝐞𝐬𝐬 𝐈𝐦𝐩𝐫𝐨𝐯𝐞𝐦𝐞𝐧𝐭: Streamlined FDA submission processes for an international pharmaceutical company, reducing the average number of errors from 3 to 0, and improved the timeline by 25% enabling faster market entry for drugs.I am passionate about connecting with new people and elevating brands. If you need assistance in transforming your business, feel free to reach out at 𝐰𝐢𝐥𝐥𝐢𝐚𝐦𝐣@𝐚𝐥𝐮𝐦𝐧𝐢.𝐜𝐦𝐮.𝐞𝐝𝐮 or here on LinkedIn.𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞:Brand Management | Product Marketing | Innovation | Strategy | Digital Marketing | Go-to-Market Strategy | New Product Launch | Partnerships | Integrated Campaigns | SEO | PR | Strategic Communications