William Mao Email & Phone Number

Stamford, Connecticut, Us

Octagon's Global Media Rights Consulting division combines IPG and Octagon's proprietary data & research with best-in-class advisory services to help our clients maximize the value and return on their sports investments.Clients have included the NFL, MLB, ACC, Big Ten, CUSA, WCC, NWSL, USL, Ligue 1, Serie A, European Leagues, Cricket Australia, Atlantic 10, Liga Endesa, Serie del Caribe, FPF, and FA Thailand, among many others.

Stamford, Connecticut, Us

I led the company's digital commercial efforts, establishing foundational relationships across SVOD, IPTV, OTT, Sponsorship, and Social distribution opportunities.MP & Silva is a global sports agency whose core business is the acquisition, distribution, and management of media rights & sponsorship assets for sports leagues, federations, and clubs. The agency provides more than 10,000 hours of programming to over 200 broadcasters worldwide, with a portfolio covering some of the biggest sports properties in the world, including the FIFA World Cup, the English Premier League, Formula 1, Serie A, Roland Garros, the NBA, and the NFL.www.mpsilva.com

San Bruno, Ca, Us

I developed YouTube's College Sports business with key partnerships at the NCAA, major college conferences, third-party rights holders, broadcasters, and Division I universities. I also worked with major media/broadcast partners, professional sports leagues, athletes, national teams, and multi-channel networks.• Executed Google Search video highlight integrations for Turner Broadcasting and the NCAA in conjunction with their launch of an Official March Madness Channel on YouTube (March 2015).• Managed the Pac-12 Network's launch of an international subscription channel on YouTube (August 2014); this was YouTube's first 24/7 live-streaming paid channel, available in 30+ markets.• Negotiated the launch of the Whistle Sports Network on YouTube (January 2014), now the largest Sports MCN on YouTube.• Strategic planning lead and internal cross-functional liaison for YouTube’s Global Sports practice.

San Bruno, Ca, Us

Reporting to YouTube's Head of Football, I shaped YouTube’s Sports content strategy in EMEA, served multiple Premium partner relationships (including Manchester City FC, the Rugby Football League, and LOCOG), and structured ad campaigns for global sporting events streamed live on YouTube.• Developed a reporting dashboard for tracking the financial performance of YouTube's 400+ EMEA Sports partners; resulting analysis has been shared across the institution, presented to the Global Head of Sport, and adapted to track performance in other business regions.• Built impression-based revenue models to forecast the financial impact of global football partnerships in support of ongoing negotiations with international rights holders.• Designed and executed Global advertising campaigns to drive YouTube's Livestream of the Bundesliga SuperCup (July 2011) and 2012 Olympic marketing initiatives.• Served YouTube's partner relationships with LOCOG, Manchester City FC, and Rugby Football League (RFL)

New York, Ny, Us

Management consultancy specializing in commercial strategy, pricing, and marketing for financial services institutions. Novantas joined with FBX Informa to form Curinos in July 2021.I spent four years advising financial services clients in the United States and Canada, including senior executives at 4 Top 10 U.S. Banks, 2 Top 5 Canadian Banks, as well as 2 U.S. Brokerages, gaining subject matter expertise in pricing strategy, customer segmentation, retail network optimization, and sales goal-setting. During my time at the Firm, I had the opportunity to work directly for the Heads of the Retail Banking and Risk Management practices.• Developed new retail term deposit pricing models for a leading Canadian retail bank, resulting in an additional $36 million CAD in annualized revenue.• Managed a 5-man team on a project to re-develop the internal Funds Transfer Pricing methodology for one of Canada's top banks.• Engineered and implemented two new purchase authorization strategies for a top U.S. credit card issuer, mitigating $13 million USD in annual credit losses.

London, Gb

Reporting to the Director of New Media Sales, I crafted client marketing / sponsorship proposals, and analyzed U.S. Sponsorship entities to identify new partnership opportunities for IMG clients and properties.

Reporting to Head of Agency Network Relations, I coordinated daily PR and promotional activity for MGI's 40 professional football clients. I was responsible for drafting and disseminating daily press releases documenting the off-season activities of MGI clients to local and national media outlets. My other key projects involved negotiating the compensation and execution of autograph sessions on behalf of MGI Arena Football clients, and developing MGI's recruiting database ahead of the 2005 NFL Draft.

Mba, Strategy

Ba, Psychology, International Studies