William Melo Email & Phone Number

Brazil

- Responsibilities: Defines Segment vision and strategy for respected scope and approves programs, Leads Growth Call Planning & reviews with Customer Commercial Leaders, Long term product strategy with focus for short to mid-term product roadmap, Sets pricing strategy, approves deviations, drive higher margin realization, Commits to the "First Year Sales" for Segment and drive actual achievement. Identify business opportunity, translate to comprehensive marketing strategy, Leads the "Voice of Customer" in market execution for customers & end-users, Defines the target market/segment together with mapping customer decision journey, Gives strategic direction for marcom, campaigns, digital marketing agenda and events, Support the country sales team organization in major/strategic project acquisitions, Build and maintain relations with Key Accounts to stay connected of trends in the market and Co-ordinate with country sales organization to get regular market intelligence feedbacks.

São Paulo, Brazil

- Responsibilities: Home Solutions Product Manager (Fridges, Microwave and Electric Ovens, Induction Hobs, etc.), ensure regulatory compliance and local certification, understand market needs and apply them in the roadmap, collaborate with other areas to define Pricing and S&OP, empower sales team with marketing collaterals and product sales propositions, led an end-to-end sales cicle (with after-sales), contact point for the global Category Management to drive the company's medium-term goals.- Results: 30% portfolio renewal, 10+ product certifications delivered on-time, a complete new set of marketing collaterals (website and catalogue) released and 5 training decks created with several on-site trainings, after-sales area redesigned with a chat bot for customer service and the overall brand reputation increased above the competitors (as per reclame aqui´s index).

São Paulo, Brazil

- Responsibilities: Actions to increase market share of Printers (Consumer Inkjet Tanks), portfolio phase-in/out, product trainings, cooperate with trade marketing for POP materials, manage budget to develop rich contents and SNS campaigns for e-commerce & digital media, monitor market, translate VOC in feedbacks and interface with headquarter.- Results: Secured position #2 in market share, roadmap execution 100% on-time, 1 major product family introduced successfully, 1 national press-release event, several on-site/on-line trainings, led e-commerce publications and internal meetings. Localization of the global extended warranty program (conception, ROI, approvals, communication and project management). Developed a new set of marketing materials for institutional website and SNS accounts to enable O2O strategy.

Mexico City, Mexico

- Responsibilities: Lead Product & Marketing Team (Building Control, Photovoltaic System and Lighting), Local Quality & Regulatory Leadership in Latin America, Define and Implement Product Development Strategies, Manage Product Portfolio and Roadmap, Support Commercialization (Ramp up plans and Actions for Competitiveness). Conduct Customers, Market & Competitor Analysis.- Results: 15% Sales Growth (YoY) and 40% Obsolete Inventories Reduction, 100% Product Approvals (certification, labeling, etc) in the region. Daintree (the Cia´s flagship product - a wireless IOT building control in SaaS distribution model) successfully introduced, the 1st Outdoor Tele-management Control System sold in Brazil and a local NPI among the Top-3 Best Seller. Warranty expenses control, Introduction of the E-commerce (outsorced) Channel, Reorganization of the Marketing Budget to leverage Digital Initiatives (website´s renewal, actions on social networks, email campaigns to leverage SEO), Coordination of 30+ Webinars and Quarterly face-to-face Trainings and events with Commercial teams and Customers.

São Paulo, Brazil

São Paulo, Brazil

- Responsibilities Lead Lighting Product team (Professional Luminaires) in Brazil, Portfolio Management (Life Cycle and Product Development), Coordination of Marketing Collaterals Creation (Packaging, PoS Display, Brochures, etc), Introduction and Delistment plans, Sales Forecasting Consolidation and Commercial Trainings.- Results: The Support of the development and commercialization of the 1st LED luminaire manufactured in our local plant in Brazil, a Massive Delistment initiative to Reduce (30%) the number of SKUs, Revitalization of MKT Collaterals (focus on new techs). Act as Key User of SAP (ERP) and PO to customize SFDC (CRM) for an "end-to-end" process (from leads to delivery).

São Paulo, Brazil

São Paulo, Brazil

São Paulo, Brazil

São Paulo, Brazil

São Paulo, Brazil

- Responsibilities: Customer Trainings and Technical Support for several different Digital Multifunctional equipments (Copiers, Printers and Scanners). In-company Services (Start-up, Commissioning, Troubleshooting and Maintenance).- Results: rate > 9.5 (via annual NPS survey with customers) and the nomination to be "level 2" support in networked devices.

São Paulo, Brazil

Master Of Business Administration - Mba, General Mgmt. Focused On Marketing

Post-Graduate, Business Administration And Management, General

Disciplines: Economy, People Management, Project Management, Organizational Structure, Career Administration, Entrepreneurship, New.

Bachelor Degree, Electronic Engineer

Electrical Engineering, Avrg Grade: 8.2

Technician, Electronic

Electronic Technician