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Digital Product Designer.
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Ux Design LeadDesignmapSan Francisco, Ca, Us -
Designing Digital ProductsGoogleSan Francisco, Ca -
Ux Design LeadDesignmap Aug 2022 - PresentSan Francisco, California, UsLead product design strategy on visionary initiatives for large B2B clients. -
Senior Product DesignerDesignmap Sep 2021 - PresentSan Francisco, California, Us -
Product DesignerDesignmap May 2021 - Aug 2021San Francisco, California, Us -
Product Design LeadString Aug 2018 - Jan 2021Sole Product Designer on a small team. Designed iOS, Android and browser based desktop app. String is the most powerful direct phone line and texting experience for the modern professional. String's automations, integrations, and tools help users manage 10x more conversations and get through each conversation 10x faster. -
Analyst - User Insights (Ux Research)Levi Strauss & Co. Apr 2018 - Dec 2018San Francisco, California, Us- Designed and conducted studies for the eComm team.- In person and remote studies- Remote studies using: User Testing (moderated & unmoderated usability studies), Qualtrics (surveys), Validately (unmoderated usability studies), dScout (diary studies), and more. -
Assistant User Experience ResearcherAdecco At Google Apr 2016 - Apr 2018Mountain View, Ca, UsPlanning and conducting research on the Google Assistant. -
Ux DesignerFreelance Nov 2015 - Feb 2018
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Ux Design LeadBlue Otter Mar 2016 - Jul 2016Berkeley , Ca, Us- Work closely with clients to draw out strategic goals of project. - Act as the user advocate when developing low fidelity wireframes.- Manage a design team that brings wireframes into high fidelity. - Produce detailed flow charts and annotations for development hand-off.- Clients include: Higher One, American Energy Society, and UCSF -
Ux DesignerCodiva.Io Jan 2016 - Jan 2016Designed the front end of an Integrated Developing Environment (IDE) platform.Sketched and wireframed dozens of screens, conducted one user test (all that time and budget allowed for), and managed many rounds of iteration. For questions about the platform, please contact Jayaprabhakar Kadarkarai (https://www.linkedin.com/in/jayaprabhakar/)
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Ux Designer & Graphic DesignerRedivis Inc. Nov 2015 - Dec 2015Redivis is a data visualization and sharing tool built by two Stanford grads. I came onboard during their time at "Matter," a San Francisco based incubator. I refined the UX of their platform, and designed the deck that they are currently using to raise funding. -
StudentGeneral Assembly Sep 2015 - Nov 2015New York, Ny, Us"NLP Client" (NDA) | UX Designer, Project Manager: Search Function• 3 week client project with team of 3. Developed a complex, yet intuitive search method for complex data sets as well as a visual display of results. This functionality postponed when a user would export data to Tableau, thus extending the lifespan of the product in a user's workflow and allowed a less technical user to gain insight from big data. • Methods: Extensive research, interviews, heuristic evaluation of current platform, data visualization, user testing.• Deliverables: Personas, recorded user interview sessions, empathy map, user flows, prototype. LifeLock | UX Strategist and Researcher• 3 week group project. Client was looking to increase customer engagement and encourage proactive behavior. We identified major pain points in personal security management through research and built an iOS app prototype that alleviated those issues.• Methods: Survey, contextual inquiry, competitive analysis, design studio, rapid prototyping, user testing.• Deliverables: Personas, journey map, prototype, UI.Jim & Cindy’s Toy Store | Information Architect, UX Designer• I created a research-backed, intuitive IA, as well as a new method of product discovery in line with J&C’s brand. -
FounderWeve Clothing Feb 2008 - Aug 2015I was able to turn a passion for making clothing in to a lucrative, but above all, fun business. With an emphasis on individuality and limited runs, I sell out of a handful of boutique surf shops, and out of my personal studio.
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Customer Happiness BossModify Watches Oct 2014 - Feb 2015San Francisco, California, Us- Managed all inbound customer service issues. - Collected 500+ customer surveys quarterly.- Used keep knowledge of customer base in crafting outbound marketing initiatives.- A/B tested newsletters to refine structure and messaging- Launched referral program. -
Sales And Marketing StrategistGen110 Jun 2012 - Jul 2014Oakland, Ca, UsI specialized in taking a complex product and finding an eloquent, relatable narrative that satisfied both company and customer. As the owner of the Gen110 voice and brand, I touched all areas of the business.- Increased close rate from 27% to 42% with the introduction of a product I designed and created all support material for. - Wrote, directed and produced a video that increased leads by 12%.- Created video, written, and graphic content for direct mail, web, sales support, and internal use. - Dealt directly with disgruntled customers to ensure a solution consistent with our brand identity. - Actively use: Photoshop, Illustrator, InDesign, Excel, Word, QuickBase CRM, Final Cut Pro, PowerPoint, Black Board learning platform (administrative level)
William Fletcher Skills
William Fletcher Education Details
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General AssemblyUser Experience Design Immersive -
University Of San DiegoInternational Business -
International College Of Management, SydneyGeneral -
Sage Hill High SchoolManagement And Operations
Frequently Asked Questions about William Fletcher
What company does William Fletcher work for?
William Fletcher works for Designmap
What is William Fletcher's role at the current company?
William Fletcher's current role is UX Design Lead.
What is William Fletcher's email address?
William Fletcher's email address is fl****@****ail.com
What is William Fletcher's direct phone number?
William Fletcher's direct phone number is 194992*****
What schools did William Fletcher attend?
William Fletcher attended General Assembly, University Of San Diego, International College Of Management, Sydney, Sage Hill High School.
What are some of William Fletcher's interests?
William Fletcher has interest in Economic Empowerment, Education, Environment, Poverty Alleviation, Human Rights.
What skills is William Fletcher known for?
William Fletcher has skills like Graphic Design, Photoshop, Marketing, User Experience, Copywriting, Social Media, Social Media Marketing, Illustrator, Html, User Research, Indesign, User Centered Design.
Who are William Fletcher's colleagues?
William Fletcher's colleagues are Maggie Feuchter, Rosanna Yau, Kana Knaak, Lauren Palazzo, Royal Luo, Chuck Moore, Megan Sutton.
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