William Fletcher Email & Phone Number

San Francisco, Ca, Us

San Francisco, Ca

San Francisco, California, Us

Lead product design strategy on visionary initiatives for large B2B clients.

San Francisco, California, Us

San Francisco, California, Us

Sole Product Designer on a small team. Designed iOS, Android and browser based desktop app. String is the most powerful direct phone line and texting experience for the modern professional. String's automations, integrations, and tools help users manage 10x more conversations and get through each conversation 10x faster.

San Francisco, California, Us

- Designed and conducted studies for the eComm team.- In person and remote studies- Remote studies using: User Testing (moderated & unmoderated usability studies), Qualtrics (surveys), Validately (unmoderated usability studies), dScout (diary studies), and more.

Mountain View, Ca, Us

Planning and conducting research on the Google Assistant.

Berkeley , Ca, Us

- Work closely with clients to draw out strategic goals of project. - Act as the user advocate when developing low fidelity wireframes.- Manage a design team that brings wireframes into high fidelity. - Produce detailed flow charts and annotations for development hand-off.- Clients include: Higher One, American Energy Society, and UCSF

Designed the front end of an Integrated Developing Environment (IDE) platform.Sketched and wireframed dozens of screens, conducted one user test (all that time and budget allowed for), and managed many rounds of iteration. For questions about the platform, please contact Jayaprabhakar Kadarkarai (https://www.linkedin.com/in/jayaprabhakar/)

Redivis is a data visualization and sharing tool built by two Stanford grads. I came onboard during their time at "Matter," a San Francisco based incubator. I refined the UX of their platform, and designed the deck that they are currently using to raise funding.

New York, Ny, Us

"NLP Client" (NDA) | UX Designer, Project Manager: Search Function• 3 week client project with team of 3. Developed a complex, yet intuitive search method for complex data sets as well as a visual display of results. This functionality postponed when a user would export data to Tableau, thus extending the lifespan of the product in a user's workflow and allowed a less technical user to gain insight from big data. • Methods: Extensive research, interviews, heuristic evaluation of current platform, data visualization, user testing.• Deliverables: Personas, recorded user interview sessions, empathy map, user flows, prototype. LifeLock | UX Strategist and Researcher• 3 week group project. Client was looking to increase customer engagement and encourage proactive behavior. We identified major pain points in personal security management through research and built an iOS app prototype that alleviated those issues.• Methods: Survey, contextual inquiry, competitive analysis, design studio, rapid prototyping, user testing.• Deliverables: Personas, journey map, prototype, UI.Jim & Cindy’s Toy Store | Information Architect, UX Designer• I created a research-backed, intuitive IA, as well as a new method of product discovery in line with J&C’s brand.

I was able to turn a passion for making clothing in to a lucrative, but above all, fun business. With an emphasis on individuality and limited runs, I sell out of a handful of boutique surf shops, and out of my personal studio.

San Francisco, California, Us

- Managed all inbound customer service issues. - Collected 500+ customer surveys quarterly.- Used keep knowledge of customer base in crafting outbound marketing initiatives.- A/B tested newsletters to refine structure and messaging- Launched referral program.

Oakland, Ca, Us

I specialized in taking a complex product and finding an eloquent, relatable narrative that satisfied both company and customer. As the owner of the Gen110 voice and brand, I touched all areas of the business.- Increased close rate from 27% to 42% with the introduction of a product I designed and created all support material for. - Wrote, directed and produced a video that increased leads by 12%.- Created video, written, and graphic content for direct mail, web, sales support, and internal use. - Dealt directly with disgruntled customers to ensure a solution consistent with our brand identity. - Actively use: Photoshop, Illustrator, InDesign, Excel, Word, QuickBase CRM, Final Cut Pro, PowerPoint, Black Board learning platform (administrative level)

User Experience Design Immersive

Ba, Business Administration, International Business

Business Administration And Management, General

Business Administration, Management And Operations