• Collected social media data with python via web APIs and web scraping and managed data with a MySQL database.• Analyzed the networks of 100 brands on Twitter to predict account abandonment, engagement, and reach. • Calculated the unique information in eBay listings and demonstrated its relationship to price premiums. • Used LDA topic modeling to study how Reddit users reframe mainstream news. • Collaborated with the Knowledge Discovery & Web Mining lab to design user experiments for explainable recommendation systems. • Managed graduate researchers conducting research on the 2016 Russian social media disinformation campaign.

• Taught the principles of SEO, Paid Search, and SMM to MBA students and mentored teams developing digital marketing plans. • Supported and mentored student market researchers conducting research for local businesses.

• Taught graduate seminar examining persuasion theory through its application to social media marketing, public service campaigns, and product placement.• Introduced students to experimental, content analysis, and survey methodologies. Taught basic statistical concepts and procedures. • Taught social scientific communication theory including theories of mass, organizational, and interpersonal communication.• Guided the development of student lead research projects.

• Assessed the emotional state and cognitive abilities of stroke and spinal cord patients receiving tele-rehabilitation via virtual reality environments with haptic feedback. • Collected and analyzed longitudinal data on the structure and features of online brand communities of Interbrand’s top 100 global brands.• Conducted experiments assessing consumer trust in and the perceived credibility of online consumer communities. • Studied the internalization of stereotypes by pediatric cancer survivors via a mobile video-sharing social network site.