Business Development Manager
Atlanta, Georgia, United States
- Responsible for servicing Guild employees and key partners with digital marketing plans / collateral that contributed to a measurable 10% YOY lift in increased region loan volume.- Produced events, videos, photos, motion graphics, ads, and all other digital marketing collateral for both Guild Mortgage and key partners.- Oversaw all media plans for 120+ partners, including developing and following strict timelines, scheduling production, hosting meetings, implementing creative and promotional elements, and the distribution of all content.- Directed annual regional meetings to educate and empower LO’s about current toolsets and the value of a digital presence.Partners served:FLI Properties, Knight Homes, Capshaw Homes, Silverstone Construction, Georgia Perimeter Homes, Stone Martin Builders, Century Communities, Keller Williams Realty, ERA Prime, Century 21, Coldwell Banker, Maybohm Real Estate, Concierge Real Estate, EXP Realty, among many others.