Norm Williams
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Norm Williams Email & Phone Number

President and CEO at Capton, Inc.
Location: Reno, Nevada, United States 14 work roles 1 school
1 work email found @captoninc.com 3 phones found area 415 and 800 LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

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Work email n****@captoninc.com
Direct phone (415) ***-****
LinkedIn Profile matched
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Current company
Role
President and CEO
Location
Reno, Nevada, United States
Company size

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Norm Williams is listed as President and CEO at Capton, Inc., a with 9 employees, based in Reno, Nevada, United States. AeroLeads shows a work email signal at captoninc.com, phone signal with area code 415, 800, and a matched LinkedIn profile for Norm Williams.

Norm Williams previously worked as Sales Consultant at Corporate Visions and President & CEO at Capton, Inc.. Norm Williams holds Bachelor’S Degree, Economics from Ucla.

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{first_initial}{last}@captoninc.com
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About Norm Williams

Norm Williams is the CEO and President at Capton, providing restaurants, hotels, and casinos worldwide with an innovative beverage tracking solution that analyzes spirits, beer and wine usage, enabling them to dramatically increase operating income. With more than 30 years of success in the technology, hardware, software, SaaS, and IoT industries, Norm’s broad areas of expertise include leadership, technology, hospitality, business intelligence, marketing, entrepreneurship, and international business strategy. During his distinguished career he has taken several global sales organizations from under $20MM in revenue per year to well over $100MM within a short timeframe. Including startup, high-growth and mature hardware, software and services companies.As CEO of Island Data Corporation, a pioneering Software-as-a-Service (SaaS) company he grew revenue sevenfold during his first full year and later engineered a sale to LivePerson (LPSN). Previously Norm was part of the founding sales team at Conner Peripherals, a Fortune 500 company that specialized in small form-factor hard disk drives. During his tenure with Conner, the company was recognized as the fastest-growing manufacturing startup in U.S. history, achieving Fortune 500 status in its third year of operation. Prior to Conner, Norm held various positions at Seagate (STX).In addition to his corporate achievements, Norm has been a guest speaker numerous times at Pepperdine University's Graziadio School of Business, EMBA program. He has served on several boards and is currently a member of Startup NV, a technology accelerator. Norm earned his BA degree in Economics from UCLA. He also earned a graduate certificate from the AEA - Stanford University Executive Institute for Management of High Technology Companies. He is married with three children and is an avid skier and outdoorsman.

Listed skills include Business Strategy, Business Planning, Start Ups, Marketing Strategy, and 21 others.

Current workplace

Norm Williams's current company

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Capton, Inc.
Capton, Inc.
President and CEO
Reno, NV, US
Website
Employees
9
AeroLeads page
14 roles

Norm Williams work experience

A career timeline built from the work history available for this profile.

Sales Consultant

Corporate Visions is the leading provider of science-backed revenue growth services for sales, marketing, and customer success. Global B2B companies work with Corporate Visions to articulate value and promote growth in three ways:Make Value Situational by distinguishing your commercial programs between customer acquisition, retention, and expansion.Make Value Specific by creating and delivering customer conversations that communicate concrete value, change behavior, and motivate… Show more Corporate Visions is the leading provider of science-backed revenue growth services for sales, marketing, and customer success. Global B2B companies work with Corporate Visions to articulate value and promote growth in three ways:Make Value Situational by distinguishing your commercial programs between customer acquisition, retention, and expansion.Make Value Specific by creating and delivering customer conversations that communicate concrete value, change behavior, and motivate buying decisions.Make Value Systematic by equipping your commercial engine to deliver consistent and persistent touches across the entire Customer Deciding Journey. Only with Corporate Visions will your revenue teams get science-backed training to articulate value in every critical conversation with prospects and customers. Show less

President & Ceo

Reno, Nv

As the President and CEO of Capton, I have completed a total turnaround of the organization, including improving technology, migrating from Enterprise to a SaaS model, implementing competitive pricing strategies, and bettering customer service company wide. Under my direction, Capton’s liquor management system is installed in restaurants, bars, casinos, and hotels around the globe to dramatically improve operating income, by reducing beverage costs. Capton helps hospitality owners and… Show more As the President and CEO of Capton, I have completed a total turnaround of the organization, including improving technology, migrating from Enterprise to a SaaS model, implementing competitive pricing strategies, and bettering customer service company wide. Under my direction, Capton’s liquor management system is installed in restaurants, bars, casinos, and hotels around the globe to dramatically improve operating income, by reducing beverage costs. Capton helps hospitality owners and operators reduce beverage costs and maximize profits across their portfolios — without reducing customer satisfaction or adding a burden to operations. Capton’s smart bottle spout collects data that is analyzed and compiled into orderly graphs and charts so bar owners can reduce their variance and dramatically increase their profitability. Specialties: • Executive Leadership • Technology • SaaS • Hospitality • Business Intelligence • Business Development • Hard Drive • Software • OEM • Marketing • Entrepreneurship • Consultant • Profitability • Business Strategy • Sustainability Show less

Founder & Managing Partner

Boutique Corporate Strategy, Fundraising and Sales & Marketing Consultancy providing services to CEO’s, Founders, Investors and Boards of Directors to over 30 companies, from early stage up to $60M in revenue. • Projects included corporate strategy, fundraising, go-to-market planning, rebranding & repositioning, resolving legacy issues, and executing on growth initiatives. Migrated several companies to a SaaS model. Recognizing that business success requires strategy, execution, and financial… Show more Boutique Corporate Strategy, Fundraising and Sales & Marketing Consultancy providing services to CEO’s, Founders, Investors and Boards of Directors to over 30 companies, from early stage up to $60M in revenue. • Projects included corporate strategy, fundraising, go-to-market planning, rebranding & repositioning, resolving legacy issues, and executing on growth initiatives. Migrated several companies to a SaaS model. Recognizing that business success requires strategy, execution, and financial discipline, Guglielmo Advisors provides a comprehensive set of services, including strategic planning, sales development, channel development, revenue model optimization, marketing management, and financial management.Specialties: • Executive Leadership • Technology • Enterprise Sales • SaaS Revenue Models • Hospitality • Business Intelligence • Business Development • Hard Drive • Software • OEM • Marketing • Entrepreneurship • Consultant • Profitability • Business Strategy • Sustainability Show less

President & Ceo

In 1999, I was recruited at Island Data Corporation to build an early stage company focused on providing web based technical support to large enterprise customers. Turned Island Data into a SaaS pioneer In the first year. Closed 24 new clients and increased recurring revenue per customer sevenfold, adding $2.6M in revenues to the organization. In addition, I identified and staffed key management and sales positions during Island Data Corporation’s critical growth phase with a headcount that… Show more In 1999, I was recruited at Island Data Corporation to build an early stage company focused on providing web based technical support to large enterprise customers. Turned Island Data into a SaaS pioneer In the first year. Closed 24 new clients and increased recurring revenue per customer sevenfold, adding $2.6M in revenues to the organization. In addition, I identified and staffed key management and sales positions during Island Data Corporation’s critical growth phase with a headcount that peaked at 65. Island Data Corporation secured contracts with top tier customers in the industry including Adobe, Apple, Beckman, Canon, Compaq, Cox Communications, Intel, Micron, Novell, Real Networks, and Yahoo. Island Data Corporation was a SaaS company, focused on the web self-help market segment of the CRM space. The organization helped enterprises increase online customer support and service levels while dramatically reducing live support costs. In 2004, Island Data Corporation sold its legacy Express Response web self-help business and related intellectual property to LivePerson (LPSN).Specialties: • Executive Leadership • Technology • Hospitality • SaaS Revenue Models• Business Intelligence • Business Development • Hard Drive • Software • OEM • Marketing • Entrepreneurship • Consultant • Profitability • Business Strategy • Sustainability Show less

Jan 1999 - Jan 2004

Vice President Of Sales & Marketing

At CMS Peripherals, I led a staff of 16 and was responsible for all sales and marketing efforts. In this role, I repositioned the organizations existing product line of notebook hard drive upgrade and backup software products, which resulted in a 50% increase in notebook unit sales year over year. In addition, I defined and introduced a significant new product that greatly increased CMS Peripherals revenue and profitability.Specialties: • Executive Leadership • Technology • Hospitality… Show more At CMS Peripherals, I led a staff of 16 and was responsible for all sales and marketing efforts. In this role, I repositioned the organizations existing product line of notebook hard drive upgrade and backup software products, which resulted in a 50% increase in notebook unit sales year over year. In addition, I defined and introduced a significant new product that greatly increased CMS Peripherals revenue and profitability.Specialties: • Executive Leadership • Technology • Hospitality • Business Intelligence • Business Development • Hard Drive • Software • OEM • Marketing • Entrepreneurship • Consultant • Profitability • Business Strategy • Sustainability Show less

Jan 1997 - Jan 1998

Senior Vice President Of Sales & Marketing

Finis Conner Companies

At Finis Conner Companies, I was responsible for raising money, creating business plans, and securing customers for several portfolio companies including Golf Media and Valtron Technologies. Finis Conner, the founder of Seagate and Conner Peripherals, owned Finis Conner Companies.Specialties: • Executive Leadership • Technology • Hospitality • Business Intelligence • Business Development • Hard Drive • Software • OEM • Marketing • Entrepreneurship • Consultant • Profitability • Business… Show more At Finis Conner Companies, I was responsible for raising money, creating business plans, and securing customers for several portfolio companies including Golf Media and Valtron Technologies. Finis Conner, the founder of Seagate and Conner Peripherals, owned Finis Conner Companies.Specialties: • Executive Leadership • Technology • Hospitality • Business Intelligence • Business Development • Hard Drive • Software • OEM • Marketing • Entrepreneurship • Consultant • Profitability • Business Strategy • Sustainability Show less

Jan 1996 - Jan 1997

Director Of Retail Sales

As Director of Retail Sales for Conner Peripherals, I led the organization’s Retail Channel Sales Team consisting of internal sales and administrative staff as well as independent manufacturers' representatives. During a 16-month period, I led the team to increase product sales from $30M to $120M with noteworthy customers including Fry's Electronics, Walmart, Office Max, Best Buy, Incredible Universe, and Circuit City. Conner Peripherals manufactured hard drives for personal computers and grew… Show more As Director of Retail Sales for Conner Peripherals, I led the organization’s Retail Channel Sales Team consisting of internal sales and administrative staff as well as independent manufacturers' representatives. During a 16-month period, I led the team to increase product sales from $30M to $120M with noteworthy customers including Fry's Electronics, Walmart, Office Max, Best Buy, Incredible Universe, and Circuit City. Conner Peripherals manufactured hard drives for personal computers and grew faster than any manufacturing company in history, ultimately reaching $2.5B in revenue.Specialties: • Executive Leadership • Technology • Hospitality • Business Intelligence • Business Development • Hard Drive • Software • OEM • Marketing • Entrepreneurship • Consultant • Profitability • Business Strategy • Sustainability Show less

Jan 1994 - Jul 1995

Director Of European Distribution

Marlow, England

In this role, I restructured the European distribution organization from a centralized master distributor model to a decentralized country based model. Additionally, I signed 40 disk drive and tape distributors during a ten-month assignment and integrated sales and support organizations following the acquisition of Archive Corporation. Conner Peripherals manufactured hard drives for personal computers and grew faster than any manufacturing company in history, ultimately reaching $2.5B in… Show more In this role, I restructured the European distribution organization from a centralized master distributor model to a decentralized country based model. Additionally, I signed 40 disk drive and tape distributors during a ten-month assignment and integrated sales and support organizations following the acquisition of Archive Corporation. Conner Peripherals manufactured hard drives for personal computers and grew faster than any manufacturing company in history, ultimately reaching $2.5B in revenue.Specialties: • Executive Leadership • Technology • Hospitality • Business Intelligence • Business Development • Hard Drive • Software • OEM • Marketing • Entrepreneurship • Consultant • Profitability • Business Strategy • Sustainability Show less

Feb 1993 - Dec 1993

Director Of Special Projects

Arcada Software

As Director of Special Projects, I was responsible for developing the sales plan for the launch of the OEM tape backup software subsidiary. In this role, I successfully closed a significant OEM contract with Compaq Computer. Arcada Software was a computer software company that was formed by the merger of Conner Software and Astora Software.Specialties: • Executive Leadership • Technology • Hospitality • Business Intelligence • Business Development • Hard Drive • Software • OEM •… Show more As Director of Special Projects, I was responsible for developing the sales plan for the launch of the OEM tape backup software subsidiary. In this role, I successfully closed a significant OEM contract with Compaq Computer. Arcada Software was a computer software company that was formed by the merger of Conner Software and Astora Software.Specialties: • Executive Leadership • Technology • Hospitality • Business Intelligence • Business Development • Hard Drive • Software • OEM • Marketing • Entrepreneurship • Consultant • Profitability • Business Strategy • Sustainability Show less

Jan 1994 - Dec 1994

Director Of European Oem Sales

As Director of European OEM Sales, I was directly responsible for the staffing and development of the European sales organization comprised of 20 employees. In this role, I restructured staff, relocated offices, and recruited and trained employees to grow revenues from $30M to $210M. Key OEM Customers included NCR, Siemens, Bull, Nixdorf, ICL, Escom, and several other white box manufacturers. Conner Peripherals manufactured hard drives for personal computers and grew faster than any… Show more As Director of European OEM Sales, I was directly responsible for the staffing and development of the European sales organization comprised of 20 employees. In this role, I restructured staff, relocated offices, and recruited and trained employees to grow revenues from $30M to $210M. Key OEM Customers included NCR, Siemens, Bull, Nixdorf, ICL, Escom, and several other white box manufacturers. Conner Peripherals manufactured hard drives for personal computers and grew faster than any manufacturing company in history ultimately reaching $2.5B in revenue.Specialties: • Executive Leadership • Technology • Hospitality • Business Intelligence • Business Development • Hard Drive • Software • OEM • Marketing • Entrepreneurship • Consultant • Profitability • Business Strategy • Sustainability Show less

Jan 1991 - Jan 1992

Director Of North American Sales

As Director of North American Sales at Conner Peripherals, I managed OEM and distribution sales throughout the country as well as oversaw 35 technical support staff. In a year and a half, sales increased at the rate of 20-30% per quarter with annualized revenues reaching $180M. Conner Peripherals manufactured hard drives for personal computers and grew faster than any manufacturing company in history ultimately reaching $2.5B in revenue.Specialties: • Executive Leadership • Technology •… Show more As Director of North American Sales at Conner Peripherals, I managed OEM and distribution sales throughout the country as well as oversaw 35 technical support staff. In a year and a half, sales increased at the rate of 20-30% per quarter with annualized revenues reaching $180M. Conner Peripherals manufactured hard drives for personal computers and grew faster than any manufacturing company in history ultimately reaching $2.5B in revenue.Specialties: • Executive Leadership • Technology • Hospitality • Business Intelligence • Business Development • Hard Drive • Software • OEM • Marketing • Entrepreneurship • Consultant • Profitability • Business Strategy • Sustainability Show less

May 1989 - Nov 1990

Corporate Account Manager

I began my career with Conner Peripherals in 1986 as a Corporate Account Manager, where I managed dedicated account teams handling global sales and support activities of Ing. Olivetti and Zenith Data Systems/Groupe Bull. I was responsible for leading a nine-person team that generated annualized revenue growth to $140M. Conner Peripherals manufactured hard drives for personal computers and grew faster than any manufacturing company in history ultimately reaching $2.5B in… Show more I began my career with Conner Peripherals in 1986 as a Corporate Account Manager, where I managed dedicated account teams handling global sales and support activities of Ing. Olivetti and Zenith Data Systems/Groupe Bull. I was responsible for leading a nine-person team that generated annualized revenue growth to $140M. Conner Peripherals manufactured hard drives for personal computers and grew faster than any manufacturing company in history ultimately reaching $2.5B in revenue.Specialties: • Executive Leadership • Technology • Hospitality • Business Intelligence • Business Development • Hard Drive • Software • OEM • Marketing • Entrepreneurship • Consultant • Profitability • Business Strategy • Sustainability Show less

Jan 1986 - Jan 1989

Oem Sales Manager

As OEM Sales Manager at Seagate, I was brought on to develop and expand the organization’s reach throughout Southern California. I excelled in my role, and secured the largest single purchase order in the company’s history for $25M. I was then moved to Seagate’s headquarters where I was in charge of contracts with enterprise level clients including Apple, HP, and Kaypro. While at Seagate, the company revenue increased from sub $100M to over $1B. Seagate is the global leader in data storage… Show more As OEM Sales Manager at Seagate, I was brought on to develop and expand the organization’s reach throughout Southern California. I excelled in my role, and secured the largest single purchase order in the company’s history for $25M. I was then moved to Seagate’s headquarters where I was in charge of contracts with enterprise level clients including Apple, HP, and Kaypro. While at Seagate, the company revenue increased from sub $100M to over $1B. Seagate is the global leader in data storage solutions, developing products that enable people and businesses around the world to create, share, and preserve their most critical memories and business data.Specialties: • Executive Leadership • Technology • Hospitality • Business Intelligence • Business Development • Hard Drive • Software • OEM • Marketing • Entrepreneurship • Consultant • Profitability • Business Strategy • Sustainability Show less

Jun 1983 - Nov 1986
1 education record

Norm Williams education

FAQ

Frequently asked questions about Norm Williams

Quick answers generated from the profile data available on this page.

What company does Norm Williams work for?

Norm Williams works for Capton, Inc..

What is Norm Williams's role at Capton, Inc.?

Norm Williams is listed as President and CEO at Capton, Inc..

What is Norm Williams's email address?

AeroLeads has found 1 work email signal at @captoninc.com for Norm Williams at Capton, Inc..

What is Norm Williams's phone number?

AeroLeads has found 3 phone signal(s) with area code 415, 800 for Norm Williams at Capton, Inc..

Where is Norm Williams based?

Norm Williams is based in Reno, Nevada, United States while working with Capton, Inc..

What companies has Norm Williams worked for?

Norm Williams has worked for Capton, Inc., Corporate Visions, Guglielmo Advisors, Island Data Corporation, and Cms Peripherals.

How can I contact Norm Williams?

You can use AeroLeads to view verified contact signals for Norm Williams at Capton, Inc., including work email, phone, and LinkedIn data when available.

What schools did Norm Williams attend?

Norm Williams holds Bachelor’S Degree, Economics from Ucla.

What skills is Norm Williams known for?

Norm Williams is listed with skills including Business Strategy, Business Planning, Start Ups, Marketing Strategy, Competitive Analysis, Finance, Saas, and Crm.

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