Greg Williamson Email & Phone Number

Oakland, California, United States

Orange County, California, United States

Board Member at Hampton Products International, a leader in residential and commercial security hardware, connected security, and cargo management solutions

Petaluma

Reporting to the CEO of CamelBak's parent company, Vista Outdoor (NYSE: VSTO), I successfully served as President of CamelBak, the world leader in mobile hydration and carry solutions for for six years. As President I had full P and L ownership and leadership responsibility for all functions within the business. Notably, during my time as President, we developed product, brand, and channel strategies that delivered improved revenue and profitability through taking share in several core categories and successfully entering adjacent markets. Over my tenure we implemented several process and systems improvements that delivered improved efficiency and profitability while enhancing the overall capabilities of the team worldwide.

Greater Los Angeles Area

Served as the Chief Marketing Officer for EagleRider, the global leader in motorcycle rentals and tours, and exclusive rental partner with Harley Davidson.

Minneapolis, Mn

- Served as the first Chief Marketing Officer for Artic Cat, Inc. - Created a brand marketing strategy re-invigorating a 55-year old brand - Lead a comprehensive marketing plan aimed at driving retail sales - Built a team focused on event marketing, digital media, consumer promotions, and more - All efforts drove an increase in brand awareness, web traffic, and share gains.

Orange County, California Area

- Became the division’s first CMO - Successfully implemented an organizational restructure, which saw an increase in brand focus and efficiency within the marketing team - Lead product development, channel marketing, and brand management for leading door hardware brands: Kwikset, Baldwin, Weiser, Pfister Faucets, and National Hardware

Lake Forest, Ca

- Transformed the business matrix from an organization with 52 direct-heads to a fully stand-alone structure with 196 employees - Exceeded financial commitments communicated to potential buyers - Acted with complete functional and P/L responsibility for the business

- Directed all marketing endeavors - Managed a team of over 50, including eight direct reports - Oversaw and led new product development, at a rate of 15-18 project per year - Supervised all channel marketing activities, including pricing, mix management, promotions and product launches - Responsible for over 300 SKUs at leading retail hardware stores, including The Home Depot, Lowe’s, OSH, ACE Hardware, and more - Reported to the Division President

Lake Forest, Ca

- Created and implemented annual marketing plans focusing on profitable mix management and promotions for retail and wholesale customers - Directed annual line review meetings for key stakeholders - Led the development and delivery of new products and customer presentations

San Diego, Ca

- Worked directly under the VP of Retail Sales - Executed new product launches, store associate training, in-store promotions, and plan-o-gram maintenance at over 2,00 Lowe’s and The Home Depot stores across the U.S. - Directed a 54 member sales and merchandising team

- Reported directly to the European General Manager - Drove synergy throughout the marketing team and also cross-functionally - Oversaw and ensured the execution of consistent pricing, product positioning, distribution, and brand deployment - Created several Pan-European products, launch materials, end-user promotions, and marketing materials to support the sale of the $225M in DeWalt products throughout Europe.

Mba, Marketing

Ba, Advertising

Bachelor Of Arts - Ba, Advertising