Lori Ulanoff Email & Phone Number

Boulder, Colorado, United States

Leads all National Shopper, Customer Marketing, and CP, across all Natural, Grocery, Club, Mass, AFH and Independent retailers. Building Shopper Marketing function through cross-functional collaboration. Owns HH Shopper strategy, planning, execution, budget management, e-commerce, coupons, POS, agency and creative design, sponsorships, vendor management.

Managed National Shopper Marketing plans for Mucinex, Biofreeze and Personal Care brands across MASS, GROCERY, DRUG, DOLLAR, CLUB Customers. Cross-functional lead for 360 shopper plans that meet shopper, brand, customer needs. BIC execution across touch-points. Strategic partner, vendor lead, agency management, trade budget and financial management, sales.

Broomfield Colorado

Worked closely with VP of Sales and Albertsons, cross-functional partners and Albertsons leadership to deliver omni-channel shopper marketing strategy across Danone portfolio. Leveraged first party data for targeted digital media, digital demos, email marketing, coupons and e-commerce. Influenced ABSCO plant based merchandising strategy. Delivered first to.

Greater Denver Area

Hy-Vee, H-E-B and Albertsons/Safeway Shopper Marketing lead. Worked closely with sales leads, brands and cross-functional partners to develop insights driven, omni-channel shopper marketing strategy to engage shoppers across retailer marketing ecosystem.

Led integrated, consumer-focused marketing strategy for SoDelicious Dairy Free. Focus on building brand advocacy to drive awareness through meaningful engagement across digital, community, sampling, PR, content and influencer partnerships. Led integrated marketing team for SoDelicious Dairy Free. Worked closely with marketing VP, Director and Insights to.

Created new COE to leverage growing portfolio of brands to drive synergy, efficiency and organizational change. Led joint business partnerships with Google, Pinterest, Facebook and Twitter. Developed digital marketing roadmap, best practices, trainings, and delivered ROI studies. Enterprise platforms for email, influencer, social listening and ratings and.

Broomfield, CO

Social media team lead for Silk, Horizon Organic and International Delight brands. Worked closely with brand teams and cross-functional partners to develop brand social strategy, annual marketing plans, campaigns, influencer, reporting, paid media and website. First to market Pinterest ads, annual influencer marketing program and Ratings and Reviews..

Broomfield, CO

Led social strategy and holistic marketing integration across social platforms to support brand growth for International Delight. Content Strategy and Execution - Manages I.D. social platform and content strategy to engage and delight I.D consumers, invite new fan participation and category growth across relevant and emerging social platforms. Monitors.

Boulder Colorado

In the spirit of building a start up, was the second hired employee and quickly helped build brand accounts and grow blogger network to 150,000 members.Branded Community Strategy – Developed branded community product; Managed branded communities for International Delight, Horizon Organic, Random House and Ebates. Designed community; Developed integrated.

Redding, California And Boulder, Colorado

Marketing Strategy and Lifestyle Coaching Information Marketing – Designed information marketing systems for clients that package expertise for consulting programs, events, training, and digital platformsIntegrated Marketing – Developed holistic marketing collateral across multiple channels – website, eCRM, event planning, for business and clients Training.