Lori Ulanoff Email & Phone Number

Boulder, Colorado, United States

Leads all National Shopper, Customer Marketing, and CP, across all Natural, Grocery, Club, Mass, AFH and Independent retailers. Building Shopper Marketing function through cross-functional collaboration. Owns HH Shopper strategy, planning, execution, budget management, e-commerce, coupons, POS, agency and creative design, sponsorships, vendor management, customer team support and campaign reporting, to grow the HH brand across the shopper journey.

Managed National Shopper Marketing plans for Mucinex, Biofreeze and Personal Care brands across MASS, GROCERY, DRUG, DOLLAR, CLUB Customers. Cross-functional lead for 360 shopper plans that meet shopper, brand, customer needs. BIC execution across touch-points. Strategic partner, vendor lead, agency management, trade budget and financial management, sales empowerment, calendar, toolkits, national/customer specific dfsi/incentive, display and merchandising integration, influencer marketing… Show more Managed National Shopper Marketing plans for Mucinex, Biofreeze and Personal Care brands across MASS, GROCERY, DRUG, DOLLAR, CLUB Customers. Cross-functional lead for 360 shopper plans that meet shopper, brand, customer needs. BIC execution across touch-points. Strategic partner, vendor lead, agency management, trade budget and financial management, sales empowerment, calendar, toolkits, national/customer specific dfsi/incentive, display and merchandising integration, influencer marketing, category education, retail media networks, e-commerce, in-store signage, digital OOH, in-store radio retail team management and reporting. Show less

Broomfield Colorado

Worked closely with VP of Sales and Albertsons, cross-functional partners and Albertsons leadership to deliver omni-channel shopper marketing strategy across Danone portfolio. Leveraged first party data for targeted digital media, digital demos, email marketing, coupons and e-commerce. Influenced ABSCO plant based merchandising strategy. Delivered first to market e-commerce, Pinterest, Local Cause Marketing, Sustainability, Plant Based and Yogurt Category and In-Store dietitian programs.

Greater Denver Area

Hy-Vee, H-E-B and Albertsons/Safeway Shopper Marketing lead. Worked closely with sales leads, brands and cross-functional partners to develop insights driven, omni-channel shopper marketing strategy to engage shoppers across retailer marketing ecosystem.

Led integrated, consumer-focused marketing strategy for SoDelicious Dairy Free. Focus on building brand advocacy to drive awareness through meaningful engagement across digital, community, sampling, PR, content and influencer partnerships. Led integrated marketing team for SoDelicious Dairy Free. Worked closely with marketing VP, Director and Insights to re-position brand. Hired and managed new creative agency, led annual marketing plans, managed national sampling tour, PR, advocacy and digital… Show more Led integrated, consumer-focused marketing strategy for SoDelicious Dairy Free. Focus on building brand advocacy to drive awareness through meaningful engagement across digital, community, sampling, PR, content and influencer partnerships. Led integrated marketing team for SoDelicious Dairy Free. Worked closely with marketing VP, Director and Insights to re-position brand. Hired and managed new creative agency, led annual marketing plans, managed national sampling tour, PR, advocacy and digital marketing teams. Show less

Created new COE to leverage growing portfolio of brands to drive synergy, efficiency and organizational change. Led joint business partnerships with Google, Pinterest, Facebook and Twitter. Developed digital marketing roadmap, best practices, trainings, and delivered ROI studies. Enterprise platforms for email, influencer, social listening and ratings and reviews.Enterprise PlatformsBuilding Joint Business Partnerships - Google, Pinterest, FacebookMarketing TrainingDigital… Show more Created new COE to leverage growing portfolio of brands to drive synergy, efficiency and organizational change. Led joint business partnerships with Google, Pinterest, Facebook and Twitter. Developed digital marketing roadmap, best practices, trainings, and delivered ROI studies. Enterprise platforms for email, influencer, social listening and ratings and reviews.Enterprise PlatformsBuilding Joint Business Partnerships - Google, Pinterest, FacebookMarketing TrainingDigital Marketing Best PracticesDelivered ROI Studies for Influencer and Advocate Marketing ProgramsSEO/SEM StrategyNew Brand IntegrationDigital AnalyticsCRM Influencer Marketing PlatformsDigital RoadmapSpeaking Show less

Broomfield, Co

Social media team lead for Silk, Horizon Organic and International Delight brands. Worked closely with brand teams and cross-functional partners to develop brand social strategy, annual marketing plans, campaigns, influencer, reporting, paid media and website. First to market Pinterest ads, annual influencer marketing program and Ratings and Reviews. Social Strategy and Integrated Marketing Planning Reporting and AnalyticsContent MarketingInfluencer and Advocacy… Show more Social media team lead for Silk, Horizon Organic and International Delight brands. Worked closely with brand teams and cross-functional partners to develop brand social strategy, annual marketing plans, campaigns, influencer, reporting, paid media and website. First to market Pinterest ads, annual influencer marketing program and Ratings and Reviews. Social Strategy and Integrated Marketing Planning Reporting and AnalyticsContent MarketingInfluencer and Advocacy ProgramsPaid Social MediaDigital and CRM IntegrationConsumer Affairs SynergyCampaign ActivationRetail Social Program Optimization Show less

Broomfield, Co

Led social strategy and holistic marketing integration across social platforms to support brand growth for International Delight. Content Strategy and Execution - Manages I.D. social platform and content strategy to engage and delight I.D consumers, invite new fan participation and category growth across relevant and emerging social platforms. Monitors social conversation and performance for continuous optimization. Agency and Vendor Management – Manages agency and vendor… Show more Led social strategy and holistic marketing integration across social platforms to support brand growth for International Delight. Content Strategy and Execution - Manages I.D. social platform and content strategy to engage and delight I.D consumers, invite new fan participation and category growth across relevant and emerging social platforms. Monitors social conversation and performance for continuous optimization. Agency and Vendor Management – Manages agency and vendor relationships for I.D. Social Marketing Programs including Digital, Influencer, Digital Media and PR Agency integration.Influencer Outreach - Developed I.D. influencer program to create owned content, drive recommendations and engage community across social channels. To date, have managed 10+ blogger campaigns with social platform integration garnering over 20MM impressions across blogs, FB, Twitter and Pinterest. Have partnered with over 400 bloggers to date.Brand Voice and Community Management – Designed I.D. brand voice, response parameters, integrated brand communications, fan content publishing, promotion support, and conversation management across Facebook, Twitter, Pinterest.Total ID community surpassed 1MM fans. ID Facebook community grew over 515% in 18 months with 1.2 MM Facebook fan actions Twitter 1175% growth to 15,300 followers Established Pinterest presence and grew to 22,000+ followers in 18 months Show less

Boulder Colorado

In the spirit of building a start up, was the second hired employee and quickly helped build brand accounts and grow blogger network to 150,000 members.Branded Community Strategy – Developed branded community product; Managed branded communities for International Delight, Horizon Organic, Random House and Ebates. Designed community; Developed integrated social strategy; Recruited and managed blog partners to manage the community; eCRM integration for product launch; Developed Branded… Show more In the spirit of building a start up, was the second hired employee and quickly helped build brand accounts and grow blogger network to 150,000 members.Branded Community Strategy – Developed branded community product; Managed branded communities for International Delight, Horizon Organic, Random House and Ebates. Designed community; Developed integrated social strategy; Recruited and managed blog partners to manage the community; eCRM integration for product launch; Developed Branded Content Strategy, Promotional Support and Editorial Calendar to support program execution; Managed blogger and community performance across multiple social channelsPromotional Support – Developed and managed giveaways, Twitter Parties, Live Chat, and seasonal promotions within branded communitiesEvent Planning and Conference Support – Attended industry conferences; Developed marketing collateral and booth design, event planning, promotions and blog partner recruiting on behalf of BlogFrogeCRM - Wrote, recorded video and published eCRM to 150,000 blogger network; Integrated with community launched and brand newsCommunity Management – Managed social communities and customer service support Show less

Redding, California And Boulder, Colorado

Marketing Strategy and Lifestyle Coaching Information Marketing – Designed information marketing systems for clients that package expertise for consulting programs, events, training, and digital platformsIntegrated Marketing – Developed holistic marketing collateral across multiple channels – website, eCRM, event planning, for business and clients Training Development– Designed classes and consulting programs for wellness clients; Promoted and led classes; Developed and published… Show more Marketing Strategy and Lifestyle Coaching Information Marketing – Designed information marketing systems for clients that package expertise for consulting programs, events, training, and digital platformsIntegrated Marketing – Developed holistic marketing collateral across multiple channels – website, eCRM, event planning, for business and clients Training Development– Designed classes and consulting programs for wellness clients; Promoted and led classes; Developed and published training materials, video production, trade shows, eCRM database growth; Partnered with professionals to deliver comprehensive service packageseCRM Management – Managed eCRM database strategy, content and publication for consulting practice and clients Show less