• Managed communications team and produced multi-channel content responsible for nurturing prospects and inquiries through the application and enrollment process university-wide• Oversaw communications channels that resulted in the largest class of incoming freshman in the university’s history• Enhanced email marketing efforts through utilization of the Slate platform and creation of 10 new nurture campaigns • Helped drive 133% year-over-year increase in freshman orientation registration through targeted email campaigns• Instituted performance reports and testing that increased open rates by 6.3%• Designed communication plans and deployment calendars for social media, SMS and email in alignment with department and stakeholder goals• Addressed the needs of departments across the university by creating web pages, print, etc. • Used data to measure and enhance message effectiveness, increase recipient engagement and achieve key performance indicators• Edited and optimized HTML email templates to improve user experience • Troubleshot and enhanced CRM procedures, workflows and data integrity

• Managed all email marketing operations through Salesforce Marketing Cloud across the organization• Engaged with donors, volunteers and advocates through data-driven marketing campaigns• Responsible for building out automated donor journeys, including a lapsed donor journey with a 79% open rate and 14% click through rate• Designed, built and tested monthly newsletters, action alerts, event marketing and ad hoc emails with an open rate 26% higher than the industry average• Utilized Salesforce CRM to segment and communicate with various audiences• Helped develop and manage multi-channel digital marketing and fundraising campaigns• Analyzed data and reported on performance results to adapt/improve strategy and ROI• Collaborated with nationwide United Way coalition on cross-marketing digital engagement and advocacy campaigns

Campaign Management: • Designed, implemented and maintained on-going and ad hoc email marketing campaigns in Marketo (over 3.5 million emails to nearly one million leads each month)• Segmented campaigns to provide each audience with customized content• Conducted A/B testing to determine the best subject lines, images, links and send times• Instituted and maintained link tracking system for email reporting, optimization and design• Built out and maintained engagement programs for lead nurturing and conversion • Initiated mobile optimization of all emails to ensure consistent experience on mobile and desktop• Collaborated with other teams to achieve integrated campaigns and meet organizational goals Reporting and Analytics:• Prepared and presented monthly performance reports on email marketing campaigns including use of multiple software programs/platforms (Marketo, Adobe Analytics, 250ok, Return Path, Microsoft Excel, etc.)• Analyzed campaign results to improve lead generation and conversion rates• Conducted competitor analyses and applied findings to improve performance

• Executed strategic email marketing campaigns to reach prospective students • Worked directly with the marketing and recruiting specialist to increase enrollment• Tracked and analyzed email platform data to improve marketing efforts• Monitored and responded to trends to deliver the most timely and effective messages • Assisted a business professor with international marketing and marketing strategies courses

• Served as the principal point of contact for Senator Orrin Hatch in all regional matters• Responsible for outreach within a 9 county area of 250,000+ residents• Made presentations in public meetings to promote the Senator’s legislative agenda• Worked with mayors and county commissioners on matters of tourism, endangered species, economic development, transportation, public land use and much more• Managed and resolved hundreds of constituent requests and grievances with federal agencies • Engaged in regular meetings with business, education and healthcare leaders to address the local impact of federal regulations and legislation

• Improved Senator Orrin Hatch's public image with thousands of constituents through strategic communication, representation at community events and managing casework • Engaged in business outreach by making monthly presentations at chambers of commerce • Planned and organized event logistics for the Senator’s scheduled appearances in the region

Research Assistant for Aaron David Miller's book, "The End of Greatness: Why America Can't Have (and Doesn't Want) Another Great President."

Paid intern in Senator Orrin Hatch's Washington, D.C. office responsible for legislative research, providing tours of the U.S. Capitol Building and handling constituent relations.

• Member of student government branch responsible for sponsoring campus speakers and serving on Student Council• Instrumental in bringing Doris Kearns Goodwin; Michael O. Leavitt; Leigh Anne and Collins Tuohy; and Rudy Ruettiger to speak on campus