Bill Sweeney Email & Phone Number

Hartford, Connecticut, United States

Simsbury, Ct

Enfield, Ct

Worked with sales leadership and product teams to ensure accurate and consistent messaging and to build core story media suites for targeted selling Gained senior leader and enterprise level leader buy-in for major marketing initiatives Built positioning as subject matter expert for value-add differentiators Developed marketing strategies targeting thousands of financial advisors and plan sponsors by assessing and countering competitive positioningCreated story maps and themes that stick for events, value-add services and product rollouts Crafted storyboards and direct short-form videos for live events, social media and internal communications Wrote and developed layout concepts for new brochures, postcards, 3D promotional mailings, social advertising, website wireframes and augmented reality engagementsCreated breakthrough sales presentations with crisp writing and bold design to simplify the complex Built, promoted and hosted advisor webcasts to obtain and pass on sales leadsPartnered with multiple marketing agencies to produce campaigns and standout touchpoints Winner of the 2014 Marketer of the Year award within a department of 70+ professionals

Create branding and write content for print and electronic media for high profile products Develop marketing plans targeted towards financial professionals and plan participantsResearch and synthesize market data, including: − Competitive content− External and internal focus groups − Online surveys− Baby Boomer retirement trends Work with sales/senior management to develop, design and build presentations, online strategies, wireframes and print collateral Provide design oversight for brochures, web pages and Flash movies including draft layout, color and photo selection and animationMentor graphic design marketing consultants

Created exceptional communication and education programs for a $2.1 billion book of business of 15 clients with plan assets averaging $140 million Shaped participant behavior via fully customized web sites, Flash presentations, home-mailings, web and phone conferencing, onsite meetings and assorted custom print mediaOrchestrated focus groups to obtain audio, video and direct feedback to improve products and sales support toolsPresented in sales finals (contributing to $400 million in new revenue)Served as team subject matter expert for proposals that led to sales finals and closingsMet with clients throughout the U.S. to report metrics, discuss ongoing needs and provide supportWorked with creative teams to develop custom client campaignsTrained new team members

Worked with sales force and RFP team to write and edit premium proposals and presentations under non-negotiable deadlines, contributing to sales revenue of $500+ millionDeveloped innovative graphics and database tools resulting in more engaging proposals and increased department productivity for the departmentOversaw development and implementation of online proposal forms for sales force usageWorked with senior staff to create sales presentation templatesMentored college intern, trained new team members

Ba, English And Communications

Activities and Societies: Theatre, ChorusFlagler College changed my life. My professors were my role models, friends and life coaches..

High School Diploma