Bill Sweeney Email & Phone Number

Hartford, Connecticut, United States

Simsbury, CT

Enfield, CT

Worked with sales leadership and product teams to ensure accurate and consistent messaging and to build core story media suites for targeted selling Gained senior leader and enterprise level leader buy-in for major marketing initiatives Built positioning as subject matter expert for value-add differentiators Developed marketing strategies targeting.

Create branding and write content for print and electronic media for high profile products Develop marketing plans targeted towards financial professionals and plan participantsResearch and synthesize market data, including: − Competitive content− External and internal focus groups − Online surveys− Baby Boomer retirement trends Work with sales/senior.

Created exceptional communication and education programs for a $2.1 billion book of business of 15 clients with plan assets averaging $140 million Shaped participant behavior via fully customized web sites, Flash presentations, home-mailings, web and phone conferencing, onsite meetings and assorted custom print mediaOrchestrated focus groups to obtain.

Worked with sales force and RFP team to write and edit premium proposals and presentations under non-negotiable deadlines, contributing to sales revenue of $500+ millionDeveloped innovative graphics and database tools resulting in more engaging proposals and increased department productivity for the departmentOversaw development and implementation of.

Ba, English And Communications

Activities and Societies: Theatre, ChorusFlagler College changed my life. My professors were my role models, friends and life coaches..

High School Diploma