William Tovar Email & Phone Number

Fountain Valley, Ca, Us

AT&T consultant. Marketing & Growth Organization

Supervised the media strategy for Toyota Certified Used Vehicles, Parts & Service, ToyotaCare, Fleet, & Mobility lines of business. Worked with attention to detail, organized, collaboratively with cross teams and independently depending on the project. Actively identifying where their help is most needed in order to accomplish team objectives, assist in projects, delegate tasks, problem solver, critical thinker, and meet deadlines. Collaborated in delivering the client goals and objectives with meetings, implemented media campaigns, content management, and execute the deliverables to achieve the milestones and KPIs. • Constructed media recommendations derived from industry insights, historical performance, and considered new media trends impacts.• Collaborated on presentations of media recommendations to internal parties and clients• Maintain communication on client status meetings with current projects, campaign updates, media landscape, and build a professional relationship with these partners.• Develop and distribute RFPs & RFIs to media partners for media recommendations.• Manage campaign implementations, monitoring performance, pacing, spend levels, troubleshooting, deriving insights about performance, and addressing potential issues.• Main point of contact for MarTech & AdTech vendor teams. Attend multiple calls and speak to setups and updates. Adjust campaigns as needed per client direction. • Manage the media team members and help grow their roles and within the agency• Assist Finance team with media budget allocations, billing, forecasting, & tracking.• Assist Account and Creative teams with creative strategy, specs, and deliverables.• Assist Analytics team with quarterly client performance report out presentations. • Supervised the execution of the media plan, optimizations, audiences, & benchmarks• Knowledge in Mediaocean Prisma, Spectra, CM360, DV360, IAS, Kantar, Innovid, LiveRamp

Worked with Accounts and Media to execute advertising by targeting strategies in display, audio, search, social, and videos. Implemented campaign tracking, tagging, and trafficking to ensure accurate measurement of media key performance indicators. Work cross-functionally with internal stakeholders, paid media, and production teams to tag, wrap, and traffic campaign assets. Conduct ad hoc analysis reporting and troubleshoot discrepancies across ad serving and analytics platforms. Created and maintain thorough documentation of ad ops processes and procedures.• Managing the Ad Operations and develop, maintain, and enforce trafficking processes.• Excellent organization and time management; ability to handle multiple tasks in a fast paced environment with under tight deadlines.• Knowledge and experience working with DSPs, DMPs, & Programmatic Advertising.• Experience with Digital Media tools, such as: CM360, DV360, SA360, Social Media platforms, Prisma, Salesforce, AdWords JIRA, Innovid, Nielsen, Neustar, IAS, Evidon.• Executed specific campaign initiatives, optimization, problem solving, reporting & verifications.• Collaboration with Media, Analytics, Production, & Creative teams to implement strategic visions in digital marketing initiatives to support the business objectives, goals, & KPI.• Supported onboarding new platforms, managing technology vendor relationships, & implementation of the technologies within the current technology stack & 4th party ad serving.• Presenting operational & technical strategies to the teams & client with AB Testing.• Experience in marketing and analytics tags or beacons and using JavaScript, HTML, PHP, SQL, Flash, Rich Media, Studio, Photoshop, Audio, and Vast Video Ad Serving.• Experience in Tag Management Systems, Adobe Web Analytics, & UTM links for all digital channels.

Supervised the media implementation, digital campaigns, and marketing strategies. Managing media projects, creative production, technology integration, trafficking, reporting analytics, and verification billing procedures. Overseeing advertising with the media goals, KPI, & compliance.• Supported Consumer Communications in annually over $250 million in revenue.• Organizational skills to manage and prioritize the business objectives.• Digital media admin for Google DoubleClick Campaign Manager.• Experience in trafficking in ad serving with DCM, DCP, Prisma, MediaMath and Studio.• Proven success managing Digital, Radio, Broadcast, OOH, Social, and Print.• Overseeing media campaign initiatives, KPI’s, and creative content asset management.• Implemented multiple projects working with Basecamp, Salesforce, & Publishers.• Maintain relationships with regional offices and media vendors in different time zones.• Experience in Display, Rich Media, Mobile, Video ad formats, HTML and JavaScript. • Experience working with pixel or beacons and understanding of conversion tracking.• Performing analysis for broadcast, search, online display, mobile, apps, and social/conversational marketing with overall return on investment by program and model.• Working knowledge of media research tools (Nielsen, ComScore, Tableau, Datorama, etc.) and ability to analyze syndicated research in excel and web base tools. • Optimizing performance of campaigns, working with the Oracle BlueKai DMP, and inform strategic decisions using advanced analytical tools and media research tools.

Supervised the media buys, campaigns, and finance. Account liaison between media planning, publishers, and client partners. Management in processing digital operations strategies and return of media investment. Collaborating on budgets, actual net, and reporting. • Supported Consumer Communications in annually over $250 million in revenue.• Manage the digital media budget, reports, and billing.• Digital media activity as admin for Google DoubleClick Campaign Manager.• Media finance in account receivables, billing, and collections. • Manage reporting, forecasting, projections, discrepancies, credits, and orders.• Audit compliance with publishers, partner clients, and third party representatives.• Coordinating communication and work flow with LA and NY departments.• Maintaining digital buys in Spectra Media Ocean OX system database.• Supported the SAP Altair database transition with new procedures.

Managed advertising ad insertion and online inventory for the Western Region. Managed and prioritized multiple projects ensuring estimated deadlines were met. Provided analytic strategies and reports for media planning, pricing rates, sellout, budgets, requirements, status updates, content assets, promotion packages, advanced advertising, and programming ratings. Trained staff in new applications, policies, and procedures.• Supported sales to help secure annually over $250 million in scheduled revenue.• Supported sales churn ratio reduced from 42% high to 8% annually.• Supported sales teams with over 100 account executives in 20 local offices.• Supervised ad campaigns, MS PowerPoint packages, research, run rates, and delivery.• Data extraction to formulate excel reports for analysis and strategies.• Communicated with the sales teams with models for forecasting, tracking, and trends. • Executed remnant, response media, and per-inquiry of traffic, schedules, and billing.• Provided technical support on the automation processes, MS project, and resolved errors.• Administrated internal sales website, design, and updates with Adobe and Ektron CMS.• Worked with digital online media, Dart and Google DoubleClick, to create and monitor display, rich media, social network marketing, and video advertising campaigns.• Advanced Advertising support in sales orders, emails, production, and presentations. • Supported marketing in programming, Polk Auto, and Nielson Scarborough analytics.• Project Ad insertion, database, & schedules for AT&T, DirecTV, Dish Network, & Verizon.• Developed Visible World procedures for running ad campaigns and ad copy.• Developed reports for tracking revenue, trend analysis, and potential opportunities.

Account management for media planning and media buys with time sensitive deadlines. Monitored and maintained accounts for order clearance, ROI, and billing. Managed network affiliates relations with scheduling of broadcast programming, formats, and allocations. Train staff in policies and procedures. Assisted marketing research in targeted demographics, promotions, and presentations. Supported project management in mergers and acquisitions with media providers. Data entry on Eclipse OpenTV, Act!, CRM, Oracle PeopleSoft, Strata View, Strata Tim, and Matrix.• Maximized revenue and maintained a 99.5% run rate fulfillment.• Recuperated or make-good revenue from errors, late orders, and missing traffic.• Account Management in sales orders, ad copy instructions, scripts, and confirmations.• Project Analog migration transition into digital formats SD and HD channels.• Project Comcast Ad Sales acquisition and Project Charter local zone broadcast insertion.• Manage finance reports and worked with the sales teams budgets and fulfillment.• Resolved discrepancies with finance, billing issues, credit, and digital reporting.• Scheduled short-form and long-form commercial content on 50 networks and 70 zones.• Received Total Quality Service Award for going above and beyond the call of duty.

Installed, configured, SQL troubleshoot, and administered servers and network equipment. Managed commercial broadcast in ad insertion equipment and video distribution systems. Experience with MPEG Analyzers, RF signal and spectrums diagnostics. Signal stream support for receivers and ad servers. Admin for a LAN/WAN configuration in data center. Project liaison for conversions and transition of the on-air schedules. Compliance regulations with all governmental and other requirements. Admin for Avaya Telephones, Citrix, Filemaker, MS Visio, Seachange, and Strata Marketing products.• Project Cox and Adelphia acquisition and merger for the data base conversions.• Performed on-site field equipment repair with no loss of on-air transmissions.• Acted as day to day master control liaison between Hawaii and Charlotte, NC.• Completed operations relocation projects while maintaining full operations.• Call center, help desk, database backups, and remote desktop support. • Production, Encoding, video engineering, marketing, and client solutions support• Received Star Outstanding Performance Award for regionalizing automation services.

Managed ad content media, quality control procedures, and delivery of commercial advertising content and VOD in the headends. Facilitated post-production equipment configurations from analog media to digital media ad insertion. Inspected, diagnosed, and performed maintenance on operation equipment. After hours and on call video engineering , troubleshooting and repair. Assisted production department in studio, staff, projects, schedules, media, camera footage, editing, lighting, audio and video. • Project AOL merger and assisted in implementation and infrastructure.• Replacement of Ad Insertion equipment of servers, networks, and local Inserters.• Performed maintenance on leased access and paid programming channels in LA. • Received Operations Award for providing excellent client services.

Master control operator. Encoded and Transcoded processing for multi-screen transcode architecture using DRM standards of Seachange International, Telestream Vantage, Digital Rapids products, and Dolby DP600 software platforms. Managed scheduling, ingesting, and verification of logs from different databases. • MPEG encoding, transcoding, scripts, and IP multicast delivery. • Input data on the Harris Novar, AdBlocks, and AdSales databases. • Video Library and Ad server configurations, maintenance, and repairs.• Implemented new procedures for media format storage and retention.• Waveform monitor, Vectorscope, and Audio board.

Ba, Animation, Interactive Technology, Video Graphics,Special Effects, And Media Arts

Certificate Of Project Management

Education record

Certificate of Digital Media Arts – Multimedia Certificate of Digital Media Arts - Computer Graphics