William Tovar Email & Phone Number

Fountain Valley, CA, US

AT&T consultant. Marketing & Growth Organization

• Supervised the media strategy for Toyota Certified Used Vehicles, Parts & Service, ToyotaCare, Fleet, & Mobility lines of business. Worked with attention to detail, organized, collaboratively with cross teams and.
• Constructed media recommendations derived from industry insights, historical performance, and considered new media trends impacts.
• Collaborated on presentations of media recommendations to internal parties and clients
• Maintain communication on client status meetings with current projects, campaign updates, media landscape, and build a professional relationship with these partners.
• Develop and distribute RFPs & RFIs to media partners for media recommendations.
• Manage campaign implementations, monitoring performance, pacing, spend levels, troubleshooting, deriving insights about performance, and addressing potential issues.

• Worked with Accounts and Media to execute advertising by targeting strategies in display, audio, search, social, and videos. Implemented campaign tracking, tagging, and trafficking to ensure accurate measurement of.
• Managing the Ad Operations and develop, maintain, and enforce trafficking processes.
• Excellent organization and time management; ability to handle multiple tasks in a fast paced environment with under tight deadlines.
• Knowledge and experience working with DSPs, DMPs, & Programmatic Advertising.
• Experience with Digital Media tools, such as: CM360, DV360, SA360, Social Media platforms, Prisma, Salesforce, AdWords JIRA, Innovid, Nielsen, Neustar, IAS, Evidon.
• Executed specific campaign initiatives, optimization, problem solving, reporting & verifications.

• Supervised the media implementation, digital campaigns, and marketing strategies. Managing media projects, creative production, technology integration, trafficking, reporting analytics, and verification billing.
• Supported Consumer Communications in annually over $250 million in revenue.
• Organizational skills to manage and prioritize the business objectives.
• Digital media admin for Google DoubleClick Campaign Manager.
• Experience in trafficking in ad serving with DCM, DCP, Prisma, MediaMath and Studio.
• Proven success managing Digital, Radio, Broadcast, OOH, Social, and Print.

• Supervised the media buys, campaigns, and finance. Account liaison between media planning, publishers, and client partners. Management in processing digital operations strategies and return of media investment..
• Supported Consumer Communications in annually over $250 million in revenue.
• Manage the digital media budget, reports, and billing.
• Digital media activity as admin for Google DoubleClick Campaign Manager.
• Media finance in account receivables, billing, and collections.
• Manage reporting, forecasting, projections, discrepancies, credits, and orders.

• Managed advertising ad insertion and online inventory for the Western Region. Managed and prioritized multiple projects ensuring estimated deadlines were met. Provided analytic strategies and reports for media.
• Supported sales to help secure annually over $250 million in scheduled revenue.
• Supported sales churn ratio reduced from 42% high to 8% annually.
• Supported sales teams with over 100 account executives in 20 local offices.
• Supervised ad campaigns, MS PowerPoint packages, research, run rates, and delivery.
• Data extraction to formulate excel reports for analysis and strategies.

• Account management for media planning and media buys with time sensitive deadlines. Monitored and maintained accounts for order clearance, ROI, and billing. Managed network affiliates relations with scheduling of.
• Maximized revenue and maintained a 99.5% run rate fulfillment.
• Recuperated or make-good revenue from errors, late orders, and missing traffic.
• Account Management in sales orders, ad copy instructions, scripts, and confirmations.
• Project Analog migration transition into digital formats SD and HD channels.
• Project Comcast Ad Sales acquisition and Project Charter local zone broadcast insertion.

• Installed, configured, SQL troubleshoot, and administered servers and network equipment. Managed commercial broadcast in ad insertion equipment and video distribution systems. Experience with MPEG Analyzers, RF signal.
• Project Cox and Adelphia acquisition and merger for the data base conversions.
• Performed on-site field equipment repair with no loss of on-air transmissions.
• Acted as day to day master control liaison between Hawaii and Charlotte, NC.
• Completed operations relocation projects while maintaining full operations.
• Call center, help desk, database backups, and remote desktop support.

• Managed ad content media, quality control procedures, and delivery of commercial advertising content and VOD in the headends. Facilitated post-production equipment configurations from analog media to digital media ad.
• Project AOL merger and assisted in implementation and infrastructure.
• Replacement of Ad Insertion equipment of servers, networks, and local Inserters.
• Performed maintenance on leased access and paid programming channels in LA.
• Received Operations Award for providing excellent client services.

• Master control operator. Encoded and Transcoded processing for multi-screen transcode architecture using DRM standards of Seachange International, Telestream Vantage, Digital Rapids products, and Dolby DP600 software.
• MPEG encoding, transcoding, scripts, and IP multicast delivery.
• Input data on the Harris Novar, AdBlocks, and AdSales databases.
• Video Library and Ad server configurations, maintenance, and repairs.
• Implemented new procedures for media format storage and retention.
• Waveform monitor, Vectorscope, and Audio board.

Ba, Animation, Interactive Technology, Video Graphics,Special Effects, And Media Arts

Certificate Of Project Management

Education record

Certificate of Digital Media Arts – Multimedia Certificate of Digital Media Arts - Computer Graphics