SEO SpecificOver 15 years of experience in SEO, SEM, and Web Marketing Consultation for businesses.SOUND FAMILIARITY WITH (Tools I Use):Keyword research - (Google's AdWords Keyword Tool Estimator, Google AdWords Traffic Estimator, Wordtracker, Keyword Difficulty, Raven Tools, Term extractor, Keyword Discovery, Google Trends, Microsoft AdCenter Keyword Generation Tool, KeyCompete.com, SpyFu.com, and may more)Keyword analysis, testing, adjusting and page mapping.SEM "Search Engine Marketing"SEO on page optimization - (Google Webmaster Tools, Google Analytics, Term Targeting, Keyword Density and Prominence Tool)SEOL "Search Engine Optimization Localization"SEO copywritingLink building - (Solo Link Search Tool, Juicy Link Finder, Hub Finder, Backlink Anchor Text Analysis)Link baiting strategiesPPC integration, management, analysis and reporting (Google AdWords, Microsoft Adcenter, Yahoo Search Marketing)Affiliate marketing setup and strategies - (LinkShare, Commission Junction, Affiliate Fuel, Amazon Associates Central, ValueClick)Social Media OptimizationWeb Usability & Design SpecificOver 9 years of implementing and testing marketing design concepts as well as measuring website usability (for visitors) for small to medium sized businesses.SOUND FAMILIARITY WITH (Tools I Use):Website Design Mock-up - (Photoshop CS5, Photoshop CS5, Illustrator CS5)Website usability testing - (Google Website Optimizer Tool)Frames, fonts, sizing and colors for easy webpage readabilityAdvertisement/Banner placement testing for a positive CTRNavigation and website architecture for easy to find placement of information and linksVisitor eye trackingSplit testing (Google Website Optimizer Tool)Specialties: Internet Marketing Specialist dealing with all avenues of web and internet marketing. Specifically dealing with SEO, SEM, Web Design and Web Usability. My approach is to create a overall internet marketing strategy that is uniquely specific to the needs and goals of your particular business or website.