William Wu Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Sydney, Australia

Graduate as part of the 2017 Graduate program at Optus (Marketing Stream).Product Performance Management• Assisted in E2E management of Prepaid Product portfolio • Worked with a large network of SMEs to take multiple campaigns to market• Managed performance reporting on a weekly cadenceDigital Sales: • Boost acquisitions via increased demand gen, conversion and tactical propositions.• Managed digital sales pipeline included approvals for online merchandising, business casing and execution of tactical propositions, trade reporting, UX optimisations and A/B testing.• Led and executed multiple tactical sales offers and assisted in large product launchesProduct Marketing:• Assisted product lead to strengthen the music product and drive engagement.• Managed music partners, increased engagement via artist and festival partnerships (activations) and production of content. • Led channel executions for largest Optus Music campaign; secured and executed two festival partnerships as key deliverables for music strategy.Social Marketing:• Assisted social leads to increase brand consideration and engagement on social platforms.• Scheduled posts across multiple social channels, reviewed and approved/recommended changes to posts from internal teams, briefed creative agencies and reported key metrics weekly• Launched new content as part of long term strategy and reviewed use of Instagram Stories and Snapchat as key platforms.

President:• Elected as president of a 400 member society• Key responsibilities included overseeing projects and work of executive members; managing direction of society; maintaining budget and approving all sponsorship, event and intra-university opportunities• Key achievements include: delivering annual trip at 10% cheaper price and increasing revenue by $18k to reinvest in growth.Social Coordinator (Oct 2014- Oct 2015)• Elected as one of two social coordinators for 400 member society. • Key responsibilities included advertising and organisation of all social events; managing expectations from members and partners; public liaison for society.• Key achievements include: securing key venue and hospitality partnership and leading execution on largest event to date.

Bella Vista

• Validation testing on ResMed's cloud service.• Worked with servers, databases and web interfaces.• Followed strict testing protocols to ensure quality control and compliance.

Nrl/Atp

Recipient of UNSW Taste of Research Summer Scholarship• Conducted academic research for NICTA as part of the 12-week scholarship program.• Key responsibility was to investigate the suitability of software tools designed to aid in secure development of Android applications and both qualitatively and quantitatively compare them across a range of criteria. • Key achievement: leveraged data to create detailed report and drive a commercial outcome/recommendation to NICTA