Principal
CurrentOur firm provides Business and Partnership Development, Marketing Consulting, Coaching:-Marketing strategy/plan to develop an actionable road map to increase their revenue.-Leverage our relationships with experts in Capture and Proposal Management to bring Best-in-Class practices to increase win rates for clients.-Develop marketing collateral to effectively sell their products and services, such as White Papers, Capability Statements, Case Studies, Blogs; e-Newsletters.-Use of LinkedIn and personalized email to increase qualified leads.Sample Client Engagements: Marketing and Lead Generation Campaigns for senior business executives in (Technology, Health Care, Financial Services, and Consulting) which included rewriting of their LinkedIn Profiles to improve branding, personalized, contextual email, and call campaigns to generate new, qualified leads and build their sales pipelines. For GuardianEdge (Purchased by Symantec) • Scope of Work: develop a pipeline of opportunities in Salesforce for 16 Federal agencies and generate multiple technical evaluations of their endpoint encryption software.• Key accomplishment was a U.S. Department of Homeland Security (DHS) contract at the Transportation Security Administration, worth $2.1 million as a result of generating first meetings at DHS’ Office of CIO; also introductions into Customs and Border Protection (CBP), Federal Emergency Management Agency, and Coast Guard.For a European Supply Chain company:• Business Development project for the early U.S. market penetration for the sale of their EDI solutions.• Key market segmentation, target messaging, and competitive intelligence; lead generation through LinkedIn, email, and partnership with a national automobile association and participation in their trade show which resulted in new sales leads.For IPC Technologies, Inc.:• Wrote a Mobility White Paper, ”Gain Competitive Advantage with Empowered, Secure Mobile Employees,” which generated new leads and sales.
