Willian Hidalgo Email & Phone Number

Ciudad De México, México

CROPIN is a leading global B2B ag-ecosystem intelligence platform who has built the first global Intelligent Agriculture Cloud. Cropin’s platform enables various stakeholders in the agri-ecosystem to leverage digitization and Artificial Intelligence at scale to make decisions that increase efficiency, scale productivity, and strengthen sustainability. Cropin provides predictive and prescriptive advice for the correct and efficient use of supplies, fertigation, planting advice, weather prediction, as well as pest and disease prediction. CropIn works with more worked with more than 250 clients and has digitized 16 million acres of farmland, improving the livelihoods of more than 7 million farmers. Our AI/ML platform tailor-made for the agriculture ecosystem, has computed and brought intelligence to 0.2 billion acres of farmlands worldwide.

Ciudad De México, México

INESPOL provides viable public affairs solutions and help organizations understand trends, risks and identify opportunities in the political environment in order to anticipate and build efficient business and long-term relationships. Linking external environment and social needs with organizations to have a strategic position and anticipate the challenges and opportunities that will allow them to generate greater value.Solutions to have political intelligence, anticipation and strategic planning for the business, positioning with key stakeholders to connect and create positive reputation, as well as advocacy of their legitimate interests with key influencers and decision makers.

Ciudad De México, México

Lead the advocacy of public policies for the Coca-Cola System to protect and support the business growth, including bottlers such as Coca-Cola Femsa, Arca Continental and Bepensa. Implement a strategic approach plan with key stakeholders to build corporate reputation and change perceptions.Develop and implement comprehensive strategies, processes, action plans, and public affairs contingency plans on key issues such as taxes, trade, health, and environment. Develop the structure, capabilities and the organization of public affairs in the Coca-Cola System. Reporting to the VP of Corporate Affairs with a team of 4 direct collaborators.• Developed and implemented a comprehensive strategy to face a changing environment and attempts to increase special taxes, reaching agreements with key players to minimize risk to the sector and business.• Led the development and implementation of a robust plan to stop the prohibition of the sale of food and beverages to minors at federal and state levels, changing the prohibition trend and having dialogue with key stakeholders.• Developed a holistic plan that allowed updating the front labeling based on international best practices, reducing the impact on the beverage industry, and avoiding discrimination.• Led and managed the development of the industry plan and proposal for regulation in waste management that would allow updating public policy according to social expectations and realities but recognizing international advances and best practices.• Identified opportunities for strategic collaboration and alliance with the Government, building bridges for dialogue and setting a common agenda that would allow differentiation and synergies.• Generated a healthy lifestyles movement to change the dialogue with the authorities, creating synergies with the private sector and expanding it with authorities and civil society to build joint comprehensive actions and focus the discussion on the root causes of obesity.

Ciudad De México, México

Lead regional projects, as well as develop strategies and multifunctional action plans in LATAM for the advocacy of public policies in taxes, trade, health / regulatory and environment.Develop and implement government relations plans in Mexico for the development of public policy according to business priorities, including strategic association with key stakeholders and relationship with interested parties. Reporting to the leader of the LATAM legal function with a team of 8 direct collaborators.• Led the implementation of the trade facilitation strategy through the industrial chambers of Cosmetics in Mexico (CANIPEC) and Latin America (CASIC), eliminating procedures to reduce costs, time in "go to market”, and tariffs in LATAM and with the United States, as well as achieving regulatory convergence of cosmetics in the Pacific Alliance (Colombia, Chile, Mexico, and Peru).• Implement the waste management strategy in Mexico and LATAM, according with the business vision to avoid an impact of overregulation and additional costs due to the implementation of EPR.

Ciudad De México, México

Identify and assess regulatory challenges that may affect the business in its development and growth in LATAM, to develop comprehensive strategies and action plans for government relations at the regional and local levels. Building and strengthening of relationships with key stakeholders and authorities, and develop collaboration plans and strategic partnerships. Develop the team and capabilities of government relations in the different countries of LATAM region. Represent the company in organizations, regional forums, and coalitions on specific issues to influence industry vision, position, and plans. Reporting to the global leader of government relations with a team of 8 collaborators.• Designed the industry vision adopted by companies to develop and implement a comprehensive strategy that would implement good regulatory practices to create better conditions for the sector growth with legal certainty, elimination of permits and procedures, and reduction of costs and tariffs. • Led the development and implementation of the strategy and plan for regulatory convergence of cosmetics in Pacific Alliance (Colombia, Chile, Mexico, and Peru), achieving that the governments of the 4 countries agreed to advance and prioritize the cosmetic sector to have a deeper integration.• Managed and developed a reengineering plan in the Latin American Cosmetics Association (CASIC), achieving to strengthen capabilities, coordination, and execution of action plans in the region.• Developed the strategy on waste management in LATAM, creating synergies with other sectors such as food industry to have a common front and avoid over regulation and additional costs.

Ciudad De México, México

Lead the advocacy of public policies to protect and support business growth in Mexico. Develop and implement comprehensive plans to avoid taxes and restrictions on trade, regulatory and environmental restrictions, as well as promote free trade in the different agreements negotiated. Build relationships with key players, coalitions with companies and organizations to shape public policies and create conditions of fair competition in cosmetics industry and avoid market distortions due to miracle products. Support the implementation of business projects to ensure execution and government incentives. Reporting to the Mexican leader of External Relations with a team of 2 direct collaborators.• Developed and implemented a comprehensive strategy to create a Cosmetics chapter in the Health Law that allowed to have best practices criteria to avoid authority discretion, simplify procedures, reduce timings and costs, reaching an agreement with the government and 3 most important political parties to pass the bill.• Led the development and implementation of the strategy and plans to promote the Advertising Self-Regulation Code for Cosmetics, avoiding advertising over-regulation and minimizing the effect and unfair competition of miracle products.• Designed the scheme of benefits and government incentives for different investment projects, obtaining the support of the government to have adequate conditions and infrastructure in the execution of projects and consolidation of operations in Mexico.• Led the process of strengthening and evolution of the cosmetics chamber (CANIPEC), achieving a reengineering of the organization and generating a master plan that positioned the industry as a priority sector, having the support of the government to solve key problems of the industry, as well as adjusting public policy and regulation, and promoting international trade facilitation in the category.

Ciudad De México, México

Ciudad De México, México

Master’S Degree In International Business Management (Graduated With Honors), Comercio Exterior

Bachelor’S Degree In Industrial Engineering (Graduated With Honors)

Diploma Strategic Public Relations Certificate.

Diploma In Lobbying And Advocacy Certificate.