- Reduced tagging inconsistencies by 40% for 1.7M MAU working across engineering and editorial to lead automation of cross-CMS tag synchronization driving cross-platform content discoverability- Increased dwell time on clicked search results 25% by incorporating hybrid search through RAG-based LLM generated featured snippets and semantic search, improving information accessibility- Increased brand knowledge base traffic 40% YOY through analytics and statistical test-driven redesign. Worked cross-functionally across design, branding, and engineering, driving improvements in discoverability, performance, and navigability - Delivered $720K in value by architecting, designing, and working cross-functionally across sales, engineering and DevOps to build in-house sales enterprise web app effectively replacing SaaS license- Achieved ~90% user-acceptance on RAG-based LLM knowledge assistant POC that synthesized 500 pages of site content. Handled all aspects of crawling, extracting, cleaning, storage, and retrieval- Reduced code base by ~30% and increased render time of video and gallery components by an average of 18%, by leading the refactoring and overhaul of state management of a code base switching from class components to functional components and optimizing media rendering, increasing maintainability and functionality

- Helped build a C2B marketplace platform and grew a network of over 1,200 suppliers- Reduced image processing backlog by 75% with random forest and anomaly neural network models for fraud detection- Led technical product development of iOS application and implemented automated sales channel distribution system- Pivoted the business model in response to market changes, successfully transitioning from a B2C to a B2B2C model that expanded our total addressable market by 300%

- Gathered client requirements, analyzed value propositions, designed prototypes, managed developers and shipped apps for clients including X (formerly Twitter), Reformation, and a wide range of fintech and consumer tech companies- Lifted user acquisition by 25% on average for clients through multivariate and A/B testing led campaign adjustments- Reduced churn of a FX trading mobile app by 40% with analytics-driven redesign of onboarding flow

- Led 22 investments for $50M & $100M fund across enterprise and consumer. Led investments in Olly (exit) & 6Sense - Analyzed market trends, benchmarked analytics, and built financial models informing investments decisions