Will Nipper Email & Phone Number

Little Rock, Arkansas

Conway, Ar

- Industries: Mobile Geo-based Mktg, Mktg Svcs/Data Mgmt, Retail, Advertising, Exec Placement.- Guide design / development of databases and Master Data Management (MDM) processes to curate key assets of large mobile location-based marketing firm. - Formulate and execute objective evaluations for recommending vendors of data products and services, with respect to coverage, data quality and geo-location precision in location-based mobile marketing applications.- Provide strategic customer recognition, multi-channel data integration and data management consulting to a national department store chain. - Provide strategic marketing/IT advice, research/proposal writing and project management services to an executive search firm specializing in Economic and Community Development.- Provide strategic marketing advice and economic analysis to a start-up media company. - Assist non-local market research firms in field operations, such as facilitation of focus groups.

Conway, Ar

- Provided strategic marketing advice, solution / information management advice and industry subject matter expertise to Acxiom/client executives. - Developed sophisticated economic models to plan, evaluate and track business strategies that resulted in benefits to Acxiom and clients, including conception and development of “State Transition ROI” methodology. - Anticipated, interpreted and communicated trends, best practices and client-specific recommendations in MCTT verticals to ensure that Acxiom solutions and business strategies were in line with client needs – current and future. Planned and negotiated joint endeavours with major strategic consulting and technical organizations. Sales support in the form of client presentations, proposals and position papers. Most recently focused on online and mobile targeting technologies.- As a member of the leadership team reporting to the Vice-President for MCTT, led projects to develop and manage solution/marketing strategies, budgets, industry business/resource plans and account business/resource plans for a $130 million and growing global business segment. - Monitored, evaluated and disseminated best practices for multi-channel marketing and information management – White papers, speaking and client consulting engagements leading to closure and retention of large, multi-year contracts. - Conducted more than sixty client data quality assessments and detailed CIMAs (Customer Information Management Assessments) including interviews, data and cost-benefit analyses, data strategy development, presentation of recommendations and business case formulation.- Led a cross-functional team in the design/implementation of enterprise marketing and decision support systems for major clients.- Taught monthly classes on information-driven marketing and management; Taught industry-specific subject matter on an as-needed basis.

Little Rock, Arkansas Area

- Led a diverse 21-member team, across five states, in the process design and implementation of best-practice analytical procedures across the enterprise.- Conceived, planned, executed and tracked numerous marketing [e.g., fuel-switching, electro technology adoption, Demand Side Management (DSM,) public service, public relations and issue management campaigns.]- Led pioneering teams in the design and implementation of end-use residential and commercial load research studies and developed regulatory testimony to support DSM and Least Cost Integrated Resource Planning (LCIRP) initiatives. - Overall project manager for installation and interrogation of special commercial and residential end-use load monitoring equipment at more than 300 sites spread across five states. Developed and executed analytic procedures on resulting data.- Led teams in the collection and interpretation of information on Entergy’s largest customers for developing and maintaining business plans and strategies, and SME for development of industrial sector database.- Led Industrial Sector market research; Supported Residential and Commercial Sector market research and business planning. - Pioneered company use of demographic and survey data for marketing, improving the customer experience, guiding media ad buy decisions, issue management and economic development-oriented site location. Achieved “Sr.” level research analyst in under two years. - Conducted and automated statistical rate-class load studies to support regulatory filings, marketing, forecasting, weather-effects, engineering and profitability studies.

Conway, Ar

- Developed assembler language software to support initial integration of the first commercially available multi-source consumer demographic database (Now branded as “InfoBase”). - Developed the first commercially-available desktop campaign management software (“MarketManager.”)

Little Rock, Arkansas Area

- Developed parameter-driven reporting to support actuarial applications.

Bs, Maj: Mathematics, Computer Science; Min: History, Physics., Gpa 3.94 On 154 Hours

Activities and Societies: • Honors: Named the Outstanding Student in the College of Sciences and Humanities, Named the Outstanding Student.

Education record

Activities and Societies: • Honors: Class Valedictorian. Voted Most Likely to Succeed. Football all-conference, team captain. •.