As a Digital Marketing Specialist at SAS, I have over 15 years of experience in planning and executing effective online advertising campaigns for various products and promotions. I have experience with Google Analytics, Google Campaign Manager, SAS CI360 and SAS Visual Analytics and I use these tools to monitor, analyze, and optimize the performance of ad elements based on target audiences, industry metrics, and campaign goals.I specialized in market strategy, media planning, budget creation, and I have a strong background in report analysis. I worked closely with campaign managers, media buyers, and publishers to ensure the quality and delivery of ads across multiple channels, including display, content syndication, email and print.Some positive results I helped achieve include; • Ran reporting to show low ad viewability was an a problem and worked with publishing partners to achieve a higher ad viewability rate. Ad viewability went from from 45% to 69%.• Improved content syndication data quality by 53% by consulting with developers to rewrite code, reformatting template, and streamlining analytics tool for optimized reporting.• Grew click-through rates from 0.08% to 0.22% by collaborating with our team to change ad strategy to use more customers in ads through their testimonials, third-party briefs, and research reports as well as managing A/B testing to see which design changes lead to better click-through rates and higher conversions rates.
Listed skills include Online Advertising, Marketing Communications, Marketing Strategy, Project Management, and 17 others.
