Will Ronco
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Will Ronco Email & Phone Number

Senior Software Engineer | B2B SaaS Founder | Product-led growth at Raptive
Location: Boulder, Colorado, United States 11 work roles 1 school
1 work email found @merchantprotector.net 4 phones found area 303 LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 86%

Contact Signals · 1 work email · 4 phones

Work email w****@merchantprotector.net
Direct phone (303) ***-****
LinkedIn Profile matched
3 free lookups remaining · No credit card
Current company
Role
Senior Software Engineer | B2B SaaS Founder | Product-led growth
Location
Boulder, Colorado, United States

Who is Will Ronco? Overview

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Quick answer

Will Ronco is listed as Senior Software Engineer | B2B SaaS Founder | Product-led growth at Raptive, based in Boulder, Colorado, United States. AeroLeads shows a work email signal at merchantprotector.net, phone signal with area code 303, and a matched LinkedIn profile for Will Ronco.

Will Ronco previously worked as Senior Software Engineer at Raptive and Staff Software Engineer at Bonusly. Will Ronco holds Bachelor Of Arts (B.A.), Computer Science from Williams College.

Company email context

Email format at Raptive

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{first}@merchantprotector.net
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AeroLeads found 1 current-domain work email signal for Will Ronco. Compare company email patterns before reaching out.

Profile bio

About Will Ronco

Experienced Senior Software Engineer and exited founder with a demonstrated history of working in the internet industry. Skilled in dealing with the particular problems of SaaS web applications. Solo-founded the first upsell app for Shopify stores that was not a full page popup. Scaled to over 5,000 active stores, with brands being featured in major media including Shark Tank and the New York Times.

Current workplace

Will Ronco's current company

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Raptive
Raptive
Senior Software Engineer | B2B SaaS Founder | Product-led growth
AeroLeads page
11 roles

Will Ronco work experience

A career timeline built from the work history available for this profile.

Senior Software Engineer

Current

New York, New York, Us

The affiliate product engineering team is working to expand Raptive's ability to help creators monetize their content with relevant product recommendations.

Nov 2023 - Present

Staff Software Engineer

Boulder, Colorado, Us

Apr 2023 - Oct 2023

Senior Software Engineer

Boulder, Colorado, Us

Dec 2021 - Apr 2023

Vp Of Engineering

Denver, Co, Us

After several months of building MVPs as a part time consultant, I'm excited to be a full time member of the Beanstalk team. Beanstalk is a Techstars-backed e-learning platform for live and on-demand interactive kids programming, from home.I'll be responsible for all aspects of Beanstalk's tech stack across multiple platforms, and building a team that can execute same at a much higher level than I can.

Jun 2021 - Dec 2021

Founder & Ceo

In Cart Upsell (Acquired)

Laser-targeted upsell offers delivered to your shoppers at the perfect time. Acquired December 2019.

Jan 2016 - Dec 2019

Founder

Merchant Protector

Merchant Protector detects and prevents fraudulent orders in real time. Fraudulent orders cost millions of dollars every year, and merchants bear all the risk. Customers are protected by credit card companies, and credit card companies just pass the cost on to the merchant. No one in the chain protects the merchant. Merchant Protector helps merchants be vigilant by automatically checking every order as it happens. Merchant Protector can alert you or even cancel orders automatically - it's fully customizable to give the store owner maximum safety and control.

Aug 2013 - Jul 2017

Director Of Web Properties

Greenville, Texas, Us

Hybrid sales/marketing/dev-ops position. Key thrills:* Scaled Ruby/Rails API backend to handle Christmas Day-sized loads.* Drove growth in all key metrics of web performance* Growth-hacked ecommerce sales channel from an afterthought to one of our most productive channels* Worked with cross-functional teams to implement scalable customer communication strategies across the customer journey.

Jan 2014 - Jun 2015

Senior Web Developer

Greenville, Texas, Us

One man web department at rapidly growing robotics startup.* Working closely with marketing to explain our totally new, category-defining product.* Drive down fraudulent online orders by 2 orders of magnitude.* Extensively A/B test conversion funnels and product education paths to achieve gains in marketing ROI and direct B2C sales.* Manage API for thousands and thousands of devices already in the wild.* Leverage inexpensive third party services to make it possible to handle the ever shifting web needs of a growing company.* Produce automatic internal reporting systems to keep up to date on key business and play metricsKey Accomplishments:* Award winning responsive website design: http://socialdriver.com/2012/07/20-best-responsive-websites/* Scaled web and API backend to handle 1000x holiday load spike* Oversaw dramatic increase in online sales revenue per website visitor, focused on improving conversion rates across web properties* Drove 95+% reduction in fraudulent online orders* Integrated online store backend with custom built fraud detection and B2C shipping appCurrently owning a tech stack of Ruby on Rails / Wordpress / jQuery / Socket.io / haml / sass / redis / PostgreSQL / whatever else around. Technology agnostic.

May 2012 - Jan 2014

Consultant, Principal

Awesome Software

Implemented and managed a wide range of web projects for clients in the education, real estate, and entertainment verticals. Highlights included:* A fully custom CRM / call center management app with click to dial, automatic notetaking, chain of custody tracking, PDF report and legal document generation* An online course catalog now passing 10 years in service without requiring a major upgrade* Migration of thousands of webpages between incompatible web content management systems* Executed custom ad campaigns for a large media client, including custom in-browser games, video behavior tracking, limiting of ads based on user history.* Managed cloud infrastructure handling tens of millions of pageviews per month.* Delivered custom mobile apps and games* Implementation of machine learning algorithms for automatic moderation of user submitted contentAwesome Software did all this and more, day after day. In addition to gaining new and delightful technical prowess with the latest web technologies, I learned to speak fluent client and grew to appreciate excellent communication between business and technical concerns.

Jan 2006 - Apr 2012

Professional Triathlete & Triathlon Coach

Self -Employed

Represented various brands at Ironman & Ironman 70.3 races around the world. Several wins, numerous top 5 and top 10 finishes in strong fields.Coached several athletes to personal-best performances with methodical planning, hard work, and avoiding heroics.Learned, and taught, the importance of consistency to athletic performance.

Jan 2005 - Apr 2009
1 education record

Will Ronco education

  • Williams College
    Williams College
    Computer Science
FAQ

Frequently asked questions about Will Ronco

Quick answers generated from the profile data available on this page.

What company does Will Ronco work for?

Will Ronco works for Raptive.

What is Will Ronco's role at Raptive?

Will Ronco is listed as Senior Software Engineer | B2B SaaS Founder | Product-led growth at Raptive.

What is Will Ronco's email address?

AeroLeads has found 1 work email signal at @merchantprotector.net for Will Ronco at Raptive.

What is Will Ronco's phone number?

AeroLeads has found 4 phone signal(s) with area code 303 for Will Ronco at Raptive.

Where is Will Ronco based?

Will Ronco is based in Boulder, Colorado, United States while working with Raptive.

What companies has Will Ronco worked for?

Will Ronco has worked for Raptive, Bonusly, Beanstalk Interactive Company, In Cart Upsell (Acquired), and Merchant Protector.

How can I contact Will Ronco?

You can use AeroLeads to view verified contact signals for Will Ronco at Raptive, including work email, phone, and LinkedIn data when available.

What schools did Will Ronco attend?

Will Ronco holds Bachelor Of Arts (B.A.), Computer Science from Williams College.

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