Will Vasquez Email & Phone Number

Santa Maria, Ca, Us

New York, Us

Global director responsible for developing and maintaining the GTM business requirements, and managing across multiple geo's and functional teams, to support the Sales organization with prioritized leads and accounts, using a sophisticated tech stack, personalized engagement strategies, and creating tight alignment between Sales, Marketing and Tech Op's.RESPONSIBILITIES and KEY ACCOMPLISHMENTS- Led the global, account-based GTM strategy (ABX) for the organization, working closely with a cross-functional team including Finance, Op’s, Marketing and Sales teams to stand up account-based goals, define and communicate strategy, and educate teams on how to tactically execute campaigns and programs. Helped grow new business ARR from ~$50MM to $100MM.- Increased the quantity of closed-won new business ICP accounts from 24% to 40% over a 1.5 year period; increased average deal size by 3X over same time period. - Directed tech-ops teams to re-architect the MarTech stack, enabling account-level insights and global TAM/SAM/SOM visibility, with streamlined data workflows to relevant teams. Activated the global data provider vendor partner network to support the ABM strategy.- Worked across the Marketing Org to develop Content, Insights, and Campaigns to execute across the Digital Marketing and Field Marketing teams. Increased MQL hand raiser volume from ICP accounts by 2X.- Sourced, procured and implemented the core ABM platform 6Sense; trained Marketing and Sales teams on how to use and leverage the data to create, manage and evaluate programs & campaigns. Established SLA’s and best practices adopted by the Sales Org (xDR and AE’s) on how to use intelligence provided to them to personalize their outreach (qualitative improvements in messaging), and ensure that they are covering the entire buying committee (quantitative improvements). I personally executed over 60 sales training courses to the global sales org to ensure adoption of the platform.

San Mateo, California, Us

Own and drive marketing pipeline goal. [ MQL / SAL / SQL / Pipe $ ]Own marketing automation [ Hubspot ]Own relationship between, interlock with, and accountability to the Sales Org Paid Media DemandGen programs.Own Reporting and Dashboard visualizations [ HS, SFDC, Databox ]Develop new Demand Gen programs, including Inbound, Outbound, and Account-Based marketing programs at Blameless.

Ojai, Ca, Us

Leading a team of marketers to pivot from Lead-based to Account-based marketing and sales programs. Driving inbound and outbound strategies, content-enabled marketing programs including personalized marketing automation and web experiences. SEO, SEM, Paid and Organic Social Media incorporated into holistic, integrated programs. Driving Pipeline for sales and working with BDR/SDR team to measure and optimize campaign strategies. Utilize 3rd part media and advertising technologies such as INTENT tech, TECHNOLOGY tech and ADVERTISING tech solutions to improve targeting, segmentation and spend efficiencies.Developed key marketing, content, and account-based strategies to be cohesive with annual revenue and quarterly tactical plans, as well as associated budgetary requirements. Supervise and strengthen both the marketing-generated and influenced pipeline by implementing innovative demand-gen techniques, using a constant stream of impactful and engaging content, to consistently yield maximum results. I align Account Based Marketing programs with primary Go-To-Market initiatives by working closely with CEO, CFO and other senior management.• Capitalized on implementation of ABM program by increasing MQL volumes from key accounts by 4x annually.• Augmented contact and account engagement 300% through a strategic integration or marketing and advertising technologies, including multi-media campaign orchestration.• Expanded production capabilities 500% due to recruiting and training of two new marketing leads.• Improved qualified leads from Ideal Customer Profile Accounts by 2x.

Boston, Massachusetts, Us

I coordinated across a diverse number of teams' company wide, including supporting over 350 sales representatives across North America, to ensure three distinct sales channels maintain and/or improve lead-quantity and quality, driving the business toward improved opportunities-created at target accounts. Personally integrated traditional demand funnel and ABM strategies successfully to hit marketing-supported revenue targets relative to lead generation metrics.• I championed the transition to ABM resulting in 40% cost reduction, increasing pipeline conversion by 20%, and expanding opportunity values over 100%.• Spearheaded the bundling of products and services, bolstering opportunity value creation 300% for GoToMeeting program.• Oversaw $5M + in media budgets, minimizing costs per lead by 50% over a two-year period, exceeding expected forecast for return on investment.• I negotiated partnerships with multiple 3rd party ABM and media vendors, improving account engagement by over 35%• Collaborated with Marketing Analytics on the development of new propensity model algorithm generating a new lead source for one sales channel by predicting which leads have the highest value.

Boston, Massachusetts, Us

Worked cross-functionally between Product, to provide input to the global Marketing organization on product research, persona development, positioning and messaging frameworks.Pivoted GTM strategy to prioritize assisted-touch Sales.Pivoted to support Account-based marketing of product across demand gen and sales teams.Created new demo flow, prioritization model, and tech-ops flow for lead assignment to sales.Role also included:Persona and MessagingMedia Mix and OptimizationsContent Strategy, Development and OptimizationsResearch Executions and Insight DevelopmentTraditional and Digital Media ExecutionsFunnel AnalyticsTradeshowsSearch SEO/SEMCustomer and Prospect Marketing and CommunicationsProduct Team Offering Lead, MarketingWebsite Dev, Optimizations and Updates | Landing Pages and FlowsOnline Conversion programsSpecial Projects: Online Trial Nurture Conversion TestingNew Marketo LP's - gating/un-gating content and testing Long Form vs. Short Form ContentSFDC Integrations and Campaigns

Boston, Massachusetts, Us

Responsibilities include:• Applying a thorough understanding of clients' communication and collaboration needs, and matching them to our SaaS product software solutions.• SMB New Business Development and Acquisition• Onboarding of New Accounts• Strategic Territory Management• Best Practices Sales Consulting• ROI Analysis and Presentations• Salesforce.com business management• Develop Sales Collateral and Content for multi-product value bundling• Mentor and Coach new hiresSales Quota Achieved 100%: 2014, 2015Products I work on include: GoToMeeting, GoToWebinar, GoToTraining, Right Signature, Sharefile, GoToMyPC, OpenVoice, GoToAssist, Podio

Surfingsports.com is America's original and largest retailer of Standup Paddle Surfboards - an exploding sport globally. As Director of Marketing and Business Dev. Will responsible for traditional and digital marketing programs for the company, as well as working with the CEO to execute strategic manufacturing, procurement and sales partnerships both nationally and internationally.* GOOGLE SEM, Display, Mobile, Local (Places) and YouTube Advertising.* Social Media Marketing including FB, Twitter, GOOGLE +, YELP, FOURSQUARE, TRIP ADVISOR, etc.* Brand-building, New Product Development and Product Marketing Management.* Event Marketing* PR* Supply chain management* Retail Store Management* Buyers Journey Mapping* Persona Dev

Responsible for all advertising revenues for the KRAFT FOODS (US Hispanic) CRM Content Marketing platform (print and digital) known as "Comida Y Familia".Consult with Marketing Managers and Ad Agency Media and Account teams, to create synergistic content marketing programs with Fortune 500 accounts and manage those accounts.Create and execute strategic marketing initiatives to drive sales and increase market share. Support Return on Marketing Investment KPI's and other media metrics.Manage media budgets. Consult on media program development initiatives.

I founded, contracted and grew VMG with the primary motivation of leveraging existing relationships with major media, and other Fortune 1000, companies to provide industry leading digital and media-marketing strategies for clients. Utilized the synergistic pipeline, inherit within the business model, to grow VMG's network of clients year over year, thus creating opportunities for partnership monetization, both internally and externally. Directly oversaw a growing team of over nine sales representatives, across multiple major markets, supervising everything from client generation, to marketing negotiation with contractors, as well as establishing public relations strategies.I managed all financial operations, specifically all revenues for the company, including cash-management for contractors as well as other direct reports.• My company generated over 100 million dollars of revenue through the development of marketing programs focused on establishing unique advertising partnerships within the network of existing clients.• Created a reporting framework and UI dashboards for clients to support ROI analysis and P&L reporting, facilitating an increase in client confidence by 80%, according to surveys conducted at the end of campaigns.• Devised Sales Enablement collateral and presentation decks for sales offerings, allowing representatives to more effectively market VMG's products to new clients, yielding a 37% increase to the sales closing ratio after introduction.

Austin, Tx, Us

MOASIS GLOBAL delivers their unique "Bid-to-grid" mobile media display ad platform, allowing ADVERTISERS to reach the right person, at the right time, with the right message and in the right location, via their Smartphone and Tablets (and eventually in-store digital displays, digital radio and digital tv ad spots!)For media PUBLISHERS, we can monetize your ad inventory more efficiently and profitably as we program for "local ads" to be served to your audience, making the ad most-relevant to the target audience. For AD AGENCIES we provide robust analytics, and integrated API's for your Trade Desk applications.To setup an account and start using the platform click here: http://goo.gl/mfKI4

Working with FORTUNE 500 companies to brand themselves within the digital media sector. Create compelling digital media programs including: DISPLAY, MOBILE, VIDEO and EMAIL marketing executions, with advanced targeting capabilities such as Multicultural Tareting, Rich Media Targeting, Keyword, Geo, Contextual, Behavioral, etc.

Was part of the launch team developing go-to-market sales strategy and tactical execution. Directed and developed sales presentation materials and provided technical feedback on capabilities for Social Media Marketing programs, Event Marketing, and other advertising programs for Fortune 1000 accounts.Hired, trained and managed salesforce; worked in-market to present marketing programs to clients and national ad agencies in NYC, Chicago, Boston, Miami, Los Angeles, and San Francisco.

Consulted with the VP of Multicultural Marketing to produce Disney first ever Content Marketing / CRM publication for their US Hispanic consumer segment. Worked with Marketing, Distribution and Development teams to bring an Entreprenurial approach to the launch of the media and advertising sales program.Developed all sales collateral for the operation as well as research documentation, and auditing processes. Fully responsible for revenue generation.* Media Consulting* Advertising Sales to Fotune 500 companies and their Ad Agencies* Sales Management and Business Development* Strategic Corporate Partnerships* Developed key CRM program for media platform

International Marketing / Computer Information Systems

Education record

Associate Of Science (A.S.), Materials Science