Will Vasquez Email & Phone Number

Santa Maria, CA, US

New York, US

Global director responsible for developing and maintaining the GTM business requirements, and managing across multiple geo's and functional teams, to support the Sales organization with prioritized leads and accounts, using a sophisticated tech stack, personalized engagement strategies, and creating tight alignment between Sales, Marketing and Tech.

San Mateo, California, US

Own and drive marketing pipeline goal. [ MQL / SAL / SQL / Pipe $ ]Own marketing automation [ Hubspot ]Own relationship between, interlock with, and accountability to the Sales Org Paid Media DemandGen programs.Own Reporting and Dashboard visualizations [ HS, SFDC, Databox ]Develop new Demand Gen programs, including Inbound, Outbound, and Account-Based.

Ojai, CA, US

• Leading a team of marketers to pivot from Lead-based to Account-based marketing and sales programs. Driving inbound and outbound strategies, content-enabled marketing programs including personalized marketing.
• Capitalized on implementation of ABM program by increasing MQL volumes from key accounts by 4x annually.
• Augmented contact and account engagement 300% through a strategic integration or marketing and advertising technologies, including multi-media campaign orchestration.
• Expanded production capabilities 500% due to recruiting and training of two new marketing leads.
• Improved qualified leads from Ideal Customer Profile Accounts by 2x.

Boston, Massachusetts, US

• I coordinated across a diverse number of teams' company wide, including supporting over 350 sales representatives across North America, to ensure three distinct sales channels maintain and/or improve lead-quantity and.
• I championed the transition to ABM resulting in 40% cost reduction, increasing pipeline conversion by 20%, and expanding opportunity values over 100%.
• Spearheaded the bundling of products and services, bolstering opportunity value creation 300% for GoToMeeting program.
• Oversaw $5M + in media budgets, minimizing costs per lead by 50% over a two-year period, exceeding expected forecast for return on investment.
• I negotiated partnerships with multiple 3rd party ABM and media vendors, improving account engagement by over 35%
• Collaborated with Marketing Analytics on the development of new propensity model algorithm generating a new lead source for one sales channel by predicting which leads have the highest value.

Boston, Massachusetts, US

Worked cross-functionally between Product, to provide input to the global Marketing organization on product research, persona development, positioning and messaging frameworks.Pivoted GTM strategy to prioritize assisted-touch Sales.Pivoted to support Account-based marketing of product across demand gen and sales teams.Created new demo flow, prioritization.

Boston, Massachusetts, US

• Responsibilities include:
• Applying a thorough understanding of clients' communication and collaboration needs, and matching them to our SaaS product software solutions.
• SMB New Business Development and Acquisition
• Onboarding of New Accounts
• Strategic Territory Management
• Best Practices Sales Consulting

Surfingsports.com is America's original and largest retailer of Standup Paddle Surfboards - an exploding sport globally. As Director of Marketing and Business Dev. Will responsible for traditional and digital marketing programs for the company, as well as working with the CEO to execute strategic manufacturing, procurement and sales partnerships both.

Responsible for all advertising revenues for the KRAFT FOODS (US Hispanic) CRM Content Marketing platform (print and digital) known as "Comida Y Familia".Consult with Marketing Managers and Ad Agency Media and Account teams, to create synergistic content marketing programs with Fortune 500 accounts and manage those accounts.Create and execute strategic.

• I founded, contracted and grew VMG with the primary motivation of leveraging existing relationships with major media, and other Fortune 1000, companies to provide industry leading digital and media-marketing strategies.
• My company generated over 100 million dollars of revenue through the development of marketing programs focused on establishing unique advertising partnerships within the network of existing clients.
• Created a reporting framework and UI dashboards for clients to support ROI analysis and P&L reporting, facilitating an increase in client confidence by 80%, according to surveys conducted at the end of campaigns.
• Devised Sales Enablement collateral and presentation decks for sales offerings, allowing representatives to more effectively market VMG's products to new clients, yielding a 37% increase to the sales closing ratio.

Austin, TX, US

MOASIS GLOBAL delivers their unique "Bid-to-grid" mobile media display ad platform, allowing ADVERTISERS to reach the right person, at the right time, with the right message and in the right location, via their Smartphone and Tablets (and eventually in-store digital displays, digital radio and digital tv ad spots!)For media PUBLISHERS, we can monetize your.

Working with FORTUNE 500 companies to brand themselves within the digital media sector. Create compelling digital media programs including: DISPLAY, MOBILE, VIDEO and EMAIL marketing executions, with advanced targeting capabilities such as Multicultural Tareting, Rich Media Targeting, Keyword, Geo, Contextual, Behavioral, etc.

Was part of the launch team developing go-to-market sales strategy and tactical execution. Directed and developed sales presentation materials and provided technical feedback on capabilities for Social Media Marketing programs, Event Marketing, and other advertising programs for Fortune 1000 accounts.Hired, trained and managed salesforce; worked in-market.

Consulted with the VP of Multicultural Marketing to produce Disney first ever Content Marketing / CRM publication for their US Hispanic consumer segment. Worked with Marketing, Distribution and Development teams to bring an Entreprenurial approach to the launch of the media and advertising sales program.Developed all sales collateral for the operation as.

International Marketing / Computer Information Systems

Education record

Associate Of Science (A.S.), Materials Science